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Describing a visual

During a presentation we can use different kinds of visuals:

  • a bar chart

  • a table

  • a technical drawing

  • a map

  • a graph

  • a pie chart

  • organizational chart / organigram(me)

The first rule of preparing effective visuals is that they should be clear and easy for the audience to follow. Sometimes it is necessary to explain a more complicated visual and it is always necessary to point out the most important information.

Introducing a visual

  1. Let’s now look at the next slide which shows …

  2. To illustrate this, let’s have a closer look at…

  3. The chart on the following slide shows …

  4. I have a slide here that shows …

  5. The problem is illustrated in the next bar chart.

  6. According to this graph, …

  7. You can see the test results in this table.

  8. As you can see here, …

  9. Now I’ll show you …

  10. Let’s move on now and look at the figures for …

Explaining a visual

  1. First, let me quickly explain the graph.

  2. You can see that different colours have been used to indicate …

  3. The new models are listed across the bottom.

  4. The biggest segment indicates …

  5. The key in the bottom left-hand corner …

  6. If you look at the top right-hand corner …

  7. The blue dotted line represents …

  8. The top half shows …

  9. The figures in this table show …

Highlighting information

  1. I’d like to stress / highlight / emphasize the following point(s).

  2. I’d like to start by drawing your attention to …

  3. Let me point out that …

  4. I’d like to focus your attention on …

  5. I think you’ll be surprised to see that …

  6. What’s really important here is …

  7. Let’s look more closely at …

  8. What is interesting / important here is …

  9. It is important to notice that …

  10. I would like you to concentrate on this …

Saying numbers

Numbers, especially long ones, are often difficult for the audience to understand. Try to say numbers slowly and clearly, and point them while speaking.

2m – two million (2,000,000)

235m – two hundred and thirty five million

1.6bn – one point six billion

98% – ninety-eight per cent

¾ – three-quarters

$150,000 – one hundred and fifty thousand dollars

0.185 – naught/zero point one eight five

2009 – two thousand and nine

Remember that:

  1. We use a comma in English to show thousands and a point to show the decimal place.

  2. We say “2 million” or “10 billion”.

  3. We say “2 million dollars” or “170 pounds”.

If you give numbers during your presentation, you don’t always need to give exact figures. An audience can be confused by too much complexity, and it is often better to use approximate figures in presentations as they are easier for the audience to understand and remember. Lead your audience to your conclusion by using approximations:

- (less)

+/ - (about the same)

+ (more)

a little less than

just under

about, almost

approximately

around, nearly

roughly

just over

well over

While giving numbers during your presentation, you often need to emphasize the most important points. You can do this by the following ways:

Using a verb (stress, emphasize, etc.)

I’d like to stress the following point.

I’d like to draw your attention to the latest figures.

I’d like to emphasize that our market position is excellent.

Rhetorical questions

What conclusion can we draw from this?

So, what does this mean?

So, how good are the results?

So, how are we going to deal with this increase?

So, where do we go from here?

Why do I say that? Because …

Do we really want to miss this opportunity to …?

Using what

What is really important is how much we are prepared to invest.

What we should do is talk about intercultural problems.

adverb + adjective construction

It would be completely wrong to change our strategy at this point.

I think this fact is extremely important.

totally unacceptable

extremely dangerous

absolutely safe

incredibly cheap

highly interesting

absolutely necessary

surprisingly good

completely useless

Making contrasts

although

despite

however

nevertheless

on the one hand … on the other hand

whereas

while

Describing results

This was because of …

The unexpected drop was caused by

as a result

consequently

as a consequence

therefore

thus

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