Контрольная работа № 1 Вариант 2

I. Переведите письменно существительные (1-10). Выберите определения (a-j), соответствующие существительным:

1) advertising	a) the buying and selling goods, services
2) sale	b) a person who buys goods and services
3) commodity	c) to have a job
4) employment	d) anyone who uses goods and services
5) public relations	e) person who buys and sells goods
6) media	f) the main means of mass communication
7) consumer	g) the activity of creating advertisements
8) purchaser	h) the action of selling something
9) trade	i) the professional maintenance of a public image by a company
10) dealer	j) something that is sold for money

II. В следующих предложениях подчеркните определения, выраженные именем существительным, и переведите эти предложения на русский язык.

1) The merits of the command economy correspond closely to the defects of the market economy.

2) The price system indicates the wishes of consumers and allocates the community’s productive resources.

3) The production function relates to all activities concerned with the creation or making of goods and services.

III. В следующих предложениях подчеркните глагол-сказуемое, определите его видо-временную форму и залог. Переведите предложения на русский язык.

1) The ethical crisis in America is infecting business and every other industry and occupation.

2) A small business cannot easily be divided into separate departments.

3) For most of small business, the S-corporation has long been the preferred corporate structure.

IV. В следующих предложениях подчеркните модальный глагол или его эквивалент. Переведите предложения на русский язык.

1) Managers must set the tone, serve as role model, and lead in a positive way.

2) You should be particularly aware of several ethical topics that often come up in discussions of modern-day business ethics.

3) The organization’s money may be in the form of cash or it may take other forms.

V. В следующих предложениях подчеркните Participle 1 и Participle 2 и укажите, является ли оно определением, обстоятельством или частью глагола-сказуемого. Переведите предложения на русский язык.

1) A Eurocurrency is any currency held outside its country of origin.

2) A change in the laws governing health and safety in the workplace can lead to increased production costs.

3) A target market is chosen through the market segmentation approach.

VI. Прочитайте и устно переведите на русский язык весь текст. Перепишите и письменно переведите абзацы 1, 2.

Advertising

1. Advertising collective term for public announcements designed to promote the sale of specific commodities or services. Advertising is a form of mass selling, employed when the use of direct, person-to-person selling is impractical, impossible, or simply inefficient. It is to be distinguished from other activities intended to persuade the public, such as propaganda, publicity, and public relations. Advertising techniques range in complexity from the publishing of simple, straightforward notices in the classified-advertising columns of newspapers to the concerted use of newspapers, magazines, television, radio, direct mail, and other communications media in the course of a single advertising campaign.

2. Advertising falls into two main categories: consumer advertising, directed to the ultimate purchaser, and trade advertising, in which the appeal is made to dealers through trade journals and other media.

3. Both consumer and trade advertising employ many specialized types of commercial persuasion. A relatively minor, but important, form of advertising is institutional advertising, which is designed solely to build prestige and public respect for particular business concerns.

4. Another minor, but increasingly popular, form of advertising is cooperative advertising, in which the manufacturer shares the expense of local radio or newspaper advertising with the retailer who signs the advertisement.

5. Advertising may be local, national, or international in scope. The rates charged for the three different levels of advertising vary sharply, particularly in newspapers; varying rates are set also by newspapers for amusement, legal, political, financial, religious, and charitable advertisements.

VII. Определите, являются ли приведенные ниже утверждения (1,2,3):

а) истинными (true)

б) ложными (false)

в) в тексте нет информации (no information).

1) Each year millions of dollars are spent on institutional advertising.

2) Advertising is a form of mass selling.

3) Advertising falls into four main categories.

VIII. Прочитайте абзац 3 и ответьте письменно на следующий вопрос:

What does cooperative advertising represent?