61. Using the breakdown approach to sales potential, estimates are made by starting with general economic conditions

62. The process of systematically gathering, recording, and analyzing data concerning a particular marketing problem is called marketing research.

63. The goal of exploratory research is to gather preliminary information.

64. The goal of _________research is to determine market potential,

and provide demographic data.

65. Primary Data consist of information collected for the specific purpose at hand.

66. _________ data have the characteristics of being relative cheap and quick to obtain.

67. Marketing researchers using online databases can conduct their own searches of _________data.

68. Survey research is the approach best suited for gathering descriptive information.

69. _________ research is best suited for gathering causal information.

71. ­­_________is the delivery of customer satisfaction at a profit Marketing

72.When backed by buying power, wants become demands

73. A mission statement should be all of the following except  a statement of intent.

74.A Company’s microenvironment consists of all of the following except: competitors.

75. A company’s macroenvironment consists of all of the following exceptcustomers.

76._______ is/are the systematic collection of publicly available information about competitors and developments in the marketing environment. Marketing intelligence

77. _________ is the modern practice of analyzing databases closely for buried information about customers.

78. The most basic cause of a person’s wants and behavior is Difficulty

79. For most of the past century, consumer products firms have embraced the notion of mass marketing.

80. The most extreme form of micromarketing is individual marketing .

81. ___Services_____ consist of activities, benefits, and satisfactions that are basically intangible.

82. Marketing information systems and marketing research have changed rapidly because customers and companies around the world have been linked by

83. A study that is valid and reliable?

84. The type of targeting strategy in which an organization directs its marketing efforts at several segments is called a(n)_ differentiated ___________________

85. Curtis Mathis television sets, with their reputations for extremely high quality and dependability, are largely marketed to and purchased by families who cannot afford other entertainment options. Curtis Mathis uses _________ as a key segmentation variable.

86. Variables such as geographic location, type of organization, customer size, and type of product usage are used to segment business markets.

87. A(n) product is anything that can be offered to satisfy a need or want

88. product's pertains to the product’s perceived performance in relation

to a buyer’s expectations

89. Business markets buy goods and services either for resale or for

further processing

90. The goal of marketing research is to gather preliminary information.

91. The goal of _________research is to determine market potential,

and provide demographic data.

92. Stores that customize their product arrays to meet the needs

and wants of different geographic areas are practicing segment.

93. Age, gender, and ethnicity are examples of _______segmentation

bases

94. Marketing is best defined as

95. Which of the following element is related to 4”P”? product price promotion place 

96. Which of the marketing concepts mainly focused on quality and

assortment of product?

97. How can you define marketing?

98. The key businesses making up a company are called strabag business

99. According to the BCG (Boston Consulting Group) very successful

states, are called stars

100. The two components of a marketing strategy are marketing mix

101. _cash cows _produce a lot of funds that a business uses to pay its bills and support other business areas that need investment

102.The General Electric strategic business planning grid examines both industry attractiveness, and__ business strengths __

103. Toyota has decided to aggressively go after luxury car buyers to attempt to convert BMW buyers over to the Lexus automobile. This strategy would be classified as which one of the following growth categories? intensive

104.A strategy of _market development_ relies on selling existing products to new customers

105. A strategy of _product development___ relies on selling new products in existing markets

106. All of the following would be steps or concerns in the process of strategic planning EXCEPT: Checking to see if an advertising spot had been run in its allotted time slot.

107. The process of developing and maintaining a strategic fit between the organization's goals and capabilities and its changing marketing opportunities is called: Strategic planning.

108. With respect to the steps in the strategic planning model, which of the following steps follows "defining the company mission"? Setting company objectives and goals.

109. Which of the following would most likely be considered to be a market-oriented mission statement? Merrill Lynch (investment broker) sees itself as "guardians of our customers financial dreams."

110. Which of the following companies {with the associated mission statement} BEST illustrates the idea of a market-oriented mission statement? Wal-Mart Canada indicates "we deliver low prices, every day."

111. If an SBU were to be characterized as one that showed low-growth and had a low-share of the business and products in its industry, this SBU would be classified as a _ Dog ____ according to the BCG growth-share matrix

112. If an SBU were to be characterized as one that showed high-growth and had a high-share of the business and products in its industry, this SBU would be classified as a Dog ____ __ according to the BCG growth-share matrix

113. If an SBU were to be characterized as one that showed high-growth and had a high-share of the business and products in its industry, this SBU would be classified as a _ Dog ____ according to the BCG growth-share matrix

114. If Starbuck's Coffee plans to add

200 stores this year in new markets {to make getting to a Starbuck's easier}, it could be said that this coffee giant would be following which of the following growth strategies? Market Penetration

115. At the center of any marketing process is: Target consumers.

116. Which of the following terms would be most closely associated with the phrase "dividing a market into distinct groups with distinct needs, characteristics, or behavior that might require separate products or marketing mixes"? Market segmentation.

117. The marketing mix consists of the four Ps: product, price, place, and promotion In the age of connectedness, these tools might be more appropriately named the four Cs: Customer solution, Customer cost, Convenience., and Communication

118. One of the chief goals of the implementation function in marketing management is to: Carry out the plans.

119. The step in a formal marketing plan that includes a market description, a product review, a review of competition, and a review of distribution is the: Current marketing situation.

120. The first step in the marketing control process is best described as being one where the marketer: Sets goals.