- •Часть II (Units 20-24): 5 разделов деловой корреспонденции (образцы факсимильных сообщений, их формальное построение, отдельные устойчивые выражения и их использование).
- •Часть III (Appendix): газетные статьи, аннотации книг, объявления.
- •Рекомендации студентам по работе с текстами
- •Definition of management
- •Levels of management
- •Areas of management
- •Management skills
- •The basis of financial management
- •Outside sources of financing
- •Sources of unsecured financing
- •1. Trade credit
- •2. Promissory notes issued to suppliers
- •3. Unsecured bank loans
- •4. Commercial paper
- •5. Commercial drafts
- •Accounting general definition of accounting
- •The basis for the accounting process
- •Operations management
- •Marketing
- •1. Generalities
- •2. A marketing mix
- •3. A marketing strategy
- •Risk management
- •Management information technology (it)
- •Human resources management (hrm)
- •Motivation
- •1. Definition of motivation
- •2. Scientific theories of motivation
- •Hierarchy of needs
- •Business ethics
- •Pressures influencing ethical decision making
- •Ethics and Etiquette
- •Environmental problems
- •Information exchange fax messages
- •1. Introduction
- •Dates‚ satulations and complimentary closes
- •Sales messages
- •Advertising and marketing in the future
- •One woman's experience as a global head of it a successful manager sees a wider role for women in the male-dominated world of it networks
- •The art of job application
- •Illegible writing and long letters won't get you an interview
- •Criticizing an employee often produces angry and defensive reactions
- •Investment Banking Superb opportunities for talented strategic consultants and business executives to join an outstanding corporate advisory team
- •Legal advisors
- •Think before saying 'I quit'
- •Требования к студенту на зачете (1-й курс) Аудирование.
- •Говорение.
- •Письмо.
- •Требования к студенту на зачете (2-й курс)
- •Чтение, говорение, письмо.
- •Требования к студенту на экзамене (3-й курс)
- •Рейтинговая система оценки успеваемости студентов 1-3 курсов
Information exchange fax messages
1. Introduction
Business activities cannot be conducted without information exchange. Nowadays the most used kind of information exchange is a fax message. Writing a good fax message is a matter of detailed and quite specialized technique. Your fax message should be well spaced and organized.
To make your fax message more readable and inviting bear in mind the following:
• Leave wide margins.
• Keep your sentences and paragraphs short.
• Use a new paragraph for each new thought or idea, and express that thought as simply and briefly as you can.
• Your messages should not contain misspelled words, grammatical errors or poorly constructed sentences.
Any fax message should be written according to a special form.
2. The Form of a Fax Message. Layout: British Style
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1. Fax head |
Includes the name, address, telephone number, fax number, E-mail of the sender (company) and may contain a description of the business, trade-mark, etc. (In the top right-hand comer) |
2. Reference |
Initials of the writer and of the typist (or numbers of the file where the correspondence is stored). The writer's initials are separated from the typist's initials or file numbers by a virgule: HD/RP orHD/1,3. The reference is typed on the same line as the date on the left side of the fax paper. Addressee's reference, where known, is typed first. |
3. Date |
Abbreviations may be used for Jan. Feb. Aug. Sept. Oct. Nov. Dec. |
4. Pages |
Total pages: |
5. Addressee's name and position: 6. Address: (of a company) 7. Attention: (may be omitted) |
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8. Salutation |
Starts with a capital letter and is usually followed by a comma. |
9. Subject (Regarding) |
May be omitted. |
10. Body of a message |
First paragraph starts with a capital letter. |
11. Complimentary |
Starts with a capital letter, and is usually followed by a comma. |
12. Signature |
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13. Sender's position or status in the company (or only the name of a company or a department). |
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14. Enclosure |
(if any) |
Note: Point 7 (Attention:) may be omitted if an addressee's name (and position) are indicated after the name and address of his/her company in point 5.
I. Memorize the following layout peculiarities of a fax message*.
A Layout Peculiarities (особенности)
1. Fax head:
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Address of the company Tel: Fax: E-mail:
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2. Your ref: 3. Date . Our ref: ... 4. Pages . .. 5. Addressee's name and position: 6. Addressee's (company's) address …………………………………….. …………………………………….. …………………………………….. 7. Attention: (May be omitted) |
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8. Salutation 9. Subject (Re:) .. . 10. Body of a message ………………………………………………………………………………………………… ………………………………………………………………………………………………… …………………………………………………………………………………………………
11. Complimentary close ... 12. Signature 13. Sender's position or status in the-company
14. Enclosure (if any) |
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* The fax head (1), date (3), number of pages (4), signature (12), sender's position or status in the company (13) are written in the top or bottom (12, 13) right-hand corner. The name of the company which sends a fax may be also written at the top middle side. References (2), addressee's (company's) name (5), addressee's address (6), attention (7), the word "subject" (8) are written in the top left-hand corner. A salutation is written on the left side or in the middle of the page. The body of the message is always written in the middle of the page.
2. Read and translate this sample of a fax message.
Compare (сравните) it with the form of a fax message given above.
1. A.B.C. FINANCE GROUP P.Organization. Box 040 N-0070 Slemmestad Norway Tel: +00 3188 12 00 Fax: +00 3188 03 00 E-mail: 2. Your Ref.: HD/1.3.4. 3. 24th April, 2005 OurRef.:HCD/RP 4. Total Pages: 1 |
5. 6. АО ENERGOPROJECT 02, Teatralnaya St. 000042 Moscow Russian Federation 7. Attention: Members of Working Group 2 |
8. Dear Sirs, 9. Re: Contract Documents 10. According to the protocol, dated 04.12.2004, we have prepared the Contract Documents for signing by the presidents of our companies. 11. Yours faithfully, 12. /signature/ 13. Project Manager 14. |
II. Questions and assignments.
1. List all the points of a fax message form.
2. What is usually indicated in a fax head?
3. Where is the fax head usually written?
4. What else is written in the top right-hand corner?
5. What is written in the top left-hand corner?
6. What points are missing in the above sample message and what do these points imply (предполагают)?
7. What should you bear in mind to make your fax message more readable and inviting?
8. What comes first after a complimentary close: a signature or a sender's position or his/her status in the company?
9. Is it always necessary to fill in the "attention point"?
10. What would you write in point 5 if you addressed a particular (конкретный) person?
11. What points are not filled in the above fax message?
12. What do these points imply?
13. What does a reference indicate?
14. What is typed on the same line as the date?
Lesson II
I. Remember the following words:
salutation - приветствие
to omit - пропускать
colon - двоеточие
frequently –часто