- •Часть II (Units 20-24): 5 разделов деловой корреспонденции (образцы факсимильных сообщений, их формальное построение, отдельные устойчивые выражения и их использование).
- •Часть III (Appendix): газетные статьи, аннотации книг, объявления.
- •Рекомендации студентам по работе с текстами
- •Definition of management
- •Levels of management
- •Areas of management
- •Management skills
- •The basis of financial management
- •Outside sources of financing
- •Sources of unsecured financing
- •1. Trade credit
- •2. Promissory notes issued to suppliers
- •3. Unsecured bank loans
- •4. Commercial paper
- •5. Commercial drafts
- •Accounting general definition of accounting
- •The basis for the accounting process
- •Operations management
- •Marketing
- •1. Generalities
- •2. A marketing mix
- •3. A marketing strategy
- •Risk management
- •Management information technology (it)
- •Human resources management (hrm)
- •Motivation
- •1. Definition of motivation
- •2. Scientific theories of motivation
- •Hierarchy of needs
- •Business ethics
- •Pressures influencing ethical decision making
- •Ethics and Etiquette
- •Environmental problems
- •Information exchange fax messages
- •1. Introduction
- •Dates‚ satulations and complimentary closes
- •Sales messages
- •Advertising and marketing in the future
- •One woman's experience as a global head of it a successful manager sees a wider role for women in the male-dominated world of it networks
- •The art of job application
- •Illegible writing and long letters won't get you an interview
- •Criticizing an employee often produces angry and defensive reactions
- •Investment Banking Superb opportunities for talented strategic consultants and business executives to join an outstanding corporate advisory team
- •Legal advisors
- •Think before saying 'I quit'
- •Требования к студенту на зачете (1-й курс) Аудирование.
- •Говорение.
- •Письмо.
- •Требования к студенту на зачете (2-й курс)
- •Чтение, говорение, письмо.
- •Требования к студенту на экзамене (3-й курс)
- •Рейтинговая система оценки успеваемости студентов 1-3 курсов
Pressures influencing ethical decision making
1. Relationships. Business ethics involves relationships between a firm and its investors, customers, employees, creditors, and competitors. Each group has specific concerns, and each exerts some type of pressure on management.
Investors want management to make financial decisions that will boost sales, profits, and returns on their investments.
Customers expect a firm's products to be safe, reliable, and reasonably priced.
Employees want to be treated fairly in hiring, promotion, and compensation.
Creditors require bills to be paid in time and the accounting information furnished by the firm to be accurate.
Competitors expect the firm's marketing activities to portray its products truthfully.
2. Business ethics. Although there are exceptions, it is relatively easy for management to respond in an ethical manner when business is good and profit is high. However, concern for ethics can dwindle under the pressure of low or declining profit. In such circumstances, ethical behavior may be compromised.
Expanding international trade has also led to an ethical dilemma for many firms operating in countries where bribes and payoffs are an accepted part of business. In the U.S. government agencies have prosecuted several companies for "illegal payoffs", in spite of the fact that there is as yet no international code of business ethics. Until stronger international laws or ethics codes are in place, such cases will be difficult to investigate and effective prosecution is not possible.
III. Find the English equivalents:
принимать финансовые решения, повышать продажи, увеличивать прибыль, безопасный и надежный, по приемлемой цене, обращаться справедливо, платить вовремя, финансовые бумаги, давать достоверную информацию о продукции, довольно просто, соответствовать этическим нормам, низкая или уменьшающаяся прибыль, при таких обстоятельствах, расширение международной торговли, неотъемлемая часть бизнеса, несмотря на тот факт, что, трудно расследовать.
IV. Complete the sentences.
1. Business ethics involves …
3. Investors want management to make …
4. Although there are exceptions, it is …
5. In such circumstances, ethical …
6. Expanding international trade …
7. Until stronger …
V. Agree or disagree to the following.
1. Business ethics involves only relations between a firm and its customers.
2. Customers expect a firm’s products to be safe, reliable and reasonably priced.
3. Employees want to be treated fairly in hiring, promotion and compensation.
4. Creditors are interested only in sales and profits.
5. Competitors expect the firm’s marketing activities to portray its products untruthfully.
6. It is difficult for management to respond in an ethical manner when business is good and profit is high.
7. Concern for ethics can dwindle under the pressure of low or declining profit.
8. There are countries, where bribes and payoffs are an accepted part of business.
VI. Continue the chain.
1) investors, customers, employees, creditors, …
2) …, reliable, reasonably priced
3) hiring, …, compensation
VII. Choose the right word.
1. Each group ______ specific concerns.
has, have
2. Concern ______ ethics can dwindle under the pressure of low or declining profit.
for, of
3. In such circumstances, ethical behaviour may be ______.
compromise, compromised
4. ______ international trade has also led to an ethical dilemma.
expanded, expanding
VIII. Read and translate the text.