2. Ответьте на вопросы:

1) How many components does the market include?

2) In what way can the product reach the customer?

3) What is the most complex thing in this structure?

3. Подчеркните словообразовательные элементы (приставки и суффиксы) в приведенных словах. Переведите слова, указав, к какой части речи они принадлежат:

manager, controllable, directly, maturity, advertising, effective, principal

4. Заполните таблицу недостающими формами неправильных глаголов:

1. Заполните таблицу недостающими формами неправильных глаголов:

Неопределенная форма	Past Simple	Past participle
		tied
	had
buy
	meant
		given
keep
	saw
		forgotten
	took

5. Определите видовременную форму глагола в предложениях. Предложения переведите.

1) The managers investigated the market, collected all the information about their competitors and decided upon the price of the product.

2) What were they advertising on TV when you switched over the channel?

3) The company has invited some good specialists to promote their new product.

4) They will be discussing this problem with their partners this time tomorrow.

5) The company had produced a great number of these machines before it was decided to change the type of the product.

6. Преобразуйте конструкцию предложения в страдательный залог. Переведите полученные варианты.

1) They opened a retail shop last month.

2) We renew our advertising booklets every three months.

3) The manager will offer her a new job at the supermarket.

4) The new partners brought much capital to the company last year.

5) They will obtain money for their business from a commercial bank.

7. Сделайте полный письменный перевод выделенного предложения во втором абзаце.

Вариант 4

1. Прочтите текст.

THE FOUR P'S

There are four principal controllable factors that provide the most effective choice for the consumer - the Four P's: product, price, place and promotion.

The product area is concerned with developing the right product for the target market. The offering may involve physical goods, a service or a combination of both that should satisfy some customers’ needs.

Place includes location of production and distribution. A product is of no use to the customer if it is not available when and where it is wanted. A product can reach customers through numerous channels of distribution: dealers' showrooms, directly from the factory (on using catalogues), through telemarketing or through computer shopping services.

Promotion includes all forms of marketing communication (advertising, direct mail, customer service, special events, sales). Promotion is the most complex thing - how to select and divide your market according to the type of product, its price and where it will be available. Each group of the population has its own values to which you want to make your product appeal.

The most controllable of these factors is the first "p" - product (service).

All products and services have "product life cycles". The stages of the product life cycle are: introduction, growth, maturity and decline.

In addition to developing the right Product, Place and Promotion, a marketing manager must also decide on the right Price. In setting a price he must consider the kind of competition in the target market. Besides this he must know current practices as to discounts, markups and other terms of sale.

All four P’s are needed in the market, they should all be tied together.