2. Ответьте на вопросы:

a. What must you begin with when you start your own business?

b. What kind of activity predominates in the supermarket?

c. Where is service involved nowadays?

3. Подчеркните словообразовательные элементы (приставки и суффиксы) в приведенных словах. Переведите слова, указав, к какой части речи они принадлежат.

Production, activity, rapidly, profitable, buyer, consulting, customer

4. Заполните таблицу недостающими формами неправильных глаголов:

Неопределенная форма	Past Simple	Past Participle
		done
	built
come
	bought
		been
show
	sold
		eaten
	saw

5. Определите видовременную форму глагола в предложениях. Предложения переведите.

1. The secretary typed some business letters, made a few telephone calls and went to the post office.

2. Who were you talking to when I met you yesterday?

3. They had tested the new machine at several enterprises before they offered it for sale.

4. We have discussed the problem with specialists.

5. She will be flying to Paris at this time tomorrow.

6. Преобразуйте конструкцию предложений в страдательный залог. Переведите полученные варианты.

1. They started the company a hundred years ago.

2. They will prepare the documents for tomorrow.

3. We interview our employees every three months.

4. You repeated this mistake many times in your last paper.

5. They buy such goods in supermarkets every week.

7. Сделайте полный письменный перевод выделенного предложения в 1-м абзаце.

Вариант 3

1. Прочтите текст.

THE FOUR P'S

There are four principal controllable factors that provide the most effective choice for the consumer - the Four P's: product, price, place and promotion.

The product area is concerned with developing the right product for the target market. The offering may involve physical goods, a service or a combination of both that should satisfy some customers’ needs.

Place includes location of production and distribution. A product is of no use to the customer if it is not available when and where it is wanted. A product can reach customers through numerous channels of distribution: dealers' showrooms, directly from the factory (on using catalogues), through telemarketing or through computer shopping services.

Promotion includes all forms of marketing communication (advertising, direct mail, customer service, special events, sales). Promotion is the most complex thing - how to select and divide your market according to the type of product, its price and where it will be available. Each group of the population has its own values to which you want to make your product appeal.

The most controllable of these factors is the first "p" - product (service).

All products and services have "product life cycles". The stages of the product life cycle are: introduction, growth, maturity and decline.

In addition to developing the right Product, Place and Promotion, a marketing manager must also decide on the right Price. In setting a price he must consider the kind of competition in the target market. Besides this he must know current practices as to discounts, markups and other terms of sale.

All four P’s are needed in the market, they should all be tied together.