5. Fill in the table forming different parts of speech.

   Verb	Noun	Adjective
   …..	…..	Desperate
   ------	Rival …..	…..
   Satisfy	…..	…..
   …..	Estimation …..	…..
   …..	Pricing …..	--------------
   …..	Favour	…..
   Prevent	…..	…..
   …..	Ally …..	…..

6. Insert appropriate words from the table into the sentences:

1. Don't apologize for your age, lack of recent relevant experience, and do not convey ….. .

2. ….. inflation since 1997 would account for much of the growth in turnover.

3. Italy ….. itself with Germany during World War II.

4. ….. circumstances for a given cylinder should be much less than 16 %.

5. ….. diplomacy involves diplomatic actions taken in advance of a predictable crisis to prevent or limit violence.

6. So the most conservative ….. of the surveillance element alone is perhaps four or five million pounds since 1990.

7. In the end, the story came to a dramatic conclusion seeing the defender signing for his old club's deadly….. .

8. There is already a buzz in and around bath ahead of a clash that will renew an old sporting….. .

9. The importance of exercise to a ….. and healthy life cannot be overemphasised.

10. Wanda Jean ' s audience seemed ….. to talk about anything other then the powerful documentary we were there to imbibe.

7. Use the section with Useful vocabulary and translate the sentences into English.

1. Это достаточно расплывчатый пример, чтобы помещать его в гугл.

2. Они составят список того, что нужно было сделать, чтобы преодолеть кризис.

3. Он придерживался мнения, что соперников в бизнесе всегда надо побеждать.

4. Управлять общественным мнением означает предотвращать распространение неблагоприятных слухов и информации о компании.

5. Развитее ценовой политики удовлетворяет потребности современных бизнесменов.

8. Speaking:

1. Discuss with your partner the differences between PR and marketing.

2. Explain how you understand marketing. How can PR and marketing work together?

Unit 3 pr vs Advertising

1. Watch the video and outline the main differences between pr and advertising.

http://www.youtube.com/watch?v=ow7jbR_sXKI

Useful vocabulary:

• to be the backbone of smth.

• a paid placement

• to appear on a publication

• to work with the editors

• to insert advertising in

• to have an implied endorsement (approval , support) of a publication

(to give one's endorsement — давать своё согласие

to receive smb.'s endorsement — получать чьё-л. cогласие

to withdraw one's endorsement — взять обратно своё согласие, аннулировать подтверждение

qualified endorsement — квалифицированная, профессиональная помощь

unqualified endorsement — неквалифицированная, непрофессиональная помощь)

• to run an ad

• to build a concrete on-line reputation

Self-study:

http://www.youtube.com/watch?v=mR-M62raaHY

http://advertising.about.com/od/careersource/a/10advpr.htm