4. Match the verbs with their definitions.

to enable	learn about or be aware of (current events or developments)
to progress	befit , serve , please
to gain	advance , proceed
to keep up with	authorize , sanction , empower
to suit	foster , cherish
to remain	get , earn , profit
to nurture	enlarge , dilate , swell
to expand	stay, reside
to dramatize	beget , give birth , bring about , give rise to , produce
to generate	mature , evolve
to develop	exaggerate the seriousness or importance of (an incident or situation)

5. Match two parts of the phrases. Create your own sentences with them.

professional	writing without buzzwords
plain	interest
terse but informative	the shots
PR campaigns take off	growth
to build	without a flight plan
To call	your personal-skills arsenal
content creation and	publishing
to be a large part of	language

6. Create 10 questions on the basis of the text and use the vocabulary to answer them. Practice with the partner.

7. Look at the tables. What do you think they are about? Do you agree with the presented numbers? Discuss it with your partner.

Which “soft” communications skills are the most important for advancement within your organization?

8. Speaking:

1. Discuss with your partner the importance of communication skills for every PR practitioner.

2. Speak on the topic of the most essential PR skills.

1 Here you can find the meaning of this idiom [http://idioms.thefreedictionary.com/Break+a+leg!]