- •Часть I. "Современные тенденции в мировой экономике.
- •Предисловие
- •1.2. Read the following article and then
- •Who are the champions?
- •Europe's pride
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.8. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •1.2. Read the following article and then
- •1. European companies face competition from new directions;
- •Tomorrow the world
- •Necessarily global
- •When dancing elephants trip up
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.9. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •4.5. Analyse:
- •V. Writing.
- •5.2. Write your comments on the following passage from the text:
- •1.2. Read the following article and then
- •Home and abroad
- •What's new?
- •Beautifully simple
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type.
- •2.8. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •V. Writing.
- •1.2. Read the following article and then
- •The gain in Spain
- •II. Vocabulary.
- •2.1. Give Russian equivalents for the following terms and expressions all found in the article above.
- •2.2. Give English equivalents (all found in the text above) for the following Russian terms.
- •2.3. In the text, find terms corresponding to the following definitions.
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.8. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •V. Writing.
- •5.2. Write your comments on the following:
- •1.2. Read the following article and then
- •In the steps of Adidas
- •A model to aspire to
- •Agony in Italy
- •II. Vocabulary
- •2.1. Give Russian equivalents for the following terms and expressions all found in the article above.
- •2.2. Give English equivalents (all found in the text above) for the following Russian words and expressions.
- •2.3. In the text, find terms corresponding to the following definitions.
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.8. Translate into English.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •4.4. Consider
- •V. Writing.
- •5.2. Write your comments on the following:
- •1.2. Read the following article and then
- •The chic and the cheerless
- •Trumped by foreigners
- •Soft underbelly
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.8. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •Not what it was
- •It's all coming together
- •A new way of doing business
- •II. Vocabulary.
- •2.1. Give Russian equivalents for the following terms and expressions all found in the article above.
- •2.2. Give English equivalents (all found in the text above) for the following Russian words and expressions.
- •2.3. In the text, find terms corresponding to the following definitions.
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.8. Translate into English.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •1. Read the text below to prove the following: "The car may be German, but its innards are nearly all from eastern Europe". Driving east
- •Case Study 2
- •1. Read the following article and then explain its title. The tortuous tale of Telecom Italia
- •Revolution, of sorts
- •1. Read the following article and then say what Mediterranean countries the article focuses on.
- •Investment in the Mediterranean The Med’s moment comes
- •Follow the money
- •Med revival
- •1. Read the following article and then prove that France’s negative attitude to older workers creates a business opportunity.
- •Jobs for the old
- •1. Read the following article and then provide details to explain its title.
- •Breaking up is hard to do But there are big rewards for firms that get it right
- •Timing is everything
- •1. Read the following article and then explain its title. Crisis? What crisis?
- •1. European business:
- •2. European small and medium-sized business:
- •3. Europe vs America:
- •4. Germany as a core European economy:
- •5. Models and strategies
- •Appendix
- •1. Templates for Introducing What "They Say"
- •2. Templates for Introducing "Standard Views"
- •7. Templates for Explaining Quotations
- •8. Templates for Disagreeing, with Reasons
- •9. Templates for Agreeing
- •10. Templates for Agreeing and Disagreeing Simultaneously
- •11. Templates for Signaling Who is Saying What in Your Own Writing
- •12. Templates for Embedding Voice Markers.
- •13. Templates for Making Concessions while Still Standing Your Ground
- •14. Templates for Indicating Who Cares
- •15. Templates for Establishing Why Your Claims Matter
- •16. Templates for Introducing Metacommentary
2.8. Translate into English, using the key vocabulary of the text.
1. Считается, что Американская экономика обладает огромными преимуществами над бизнесом в Европе. Однако многие исследователи опровергают это утверждение.
2. Европа, говорят скептики, это вчерашний день: отягощенная непомерным объемом старого промышленного производства и старых идей, она плетется в хвосте у Азии и Америки.
3. Американские университеты - высшие учебные заведения мирового уровня - тесно сотрудничают с деловыми кругами Америки, превращая многие передовые разработки в выгодный бизнес.
4. Европа не может удержать свое преимущество даже в тех сферах, где она уверенно лидирует и способна противостоять Америке.
5. Низкие экономические показатели Европы часто относят на счет не вполне благоприятного климата в сфере бизнеса.
6. Товарные рынки Европы не так конкурентоспособны как рынки Америки, а что касается области банковской деятельности и услуг, то здесь единому европейскому рынку еще только предстоит стать по-настоящему единым.
7. Жесткие законы о труде и сильные профсоюзы препятствуют увольнению излишней рабочей силы, а создание новых рабочих мест в таких условиях теряет свою привлекательность.
8. Корпоративное управление в Европе отличается неоднородностью.
9. Известно, что европейские правительства любят вмешиваться в дела частного бизнеса. Во Франции, например, составлен список стратегических отраслей, куда вошли и казино, нуждающихся в защите от иностранных поглощений.
10. Многие европейские политики опасаются последствий глобализации, а также усиления позиций Индии и Китая.
11. В последние годы "присутствие" Азии в Европе становится все более и более заметным.
12. Возможно, за счет Англо-саксонской модели бизнеса, а также особенностей финансовой системы, британские компании всегда считались пионерами глобализации.
13. Недавно Бритиш Петролеум приобрела несколько американских нефтяных компаний, вызвав тем самым волну слияний и поглощений в нефтяном бизнесе как в Америке, так и в Великобритании.
14. Инвестиционный банк HSBC, первый обративший внимание на чудо ирландской экономики, не так давно сделал еще одно замечательное открытие: европейский бизнес оказывается более прибыльным, чем Американский.
15. Многие европейские компании переводят часть своих операций за рубеж при условии, что это выгодно с экономической точки зрения.
16. Инвестирование частного капитала в европейский бизнес растет не по дням, а по часам.
III. Back to the text.
3.1. Answer these questions using the active vocabulary of the Unit.
1. What advantages does America enjoy over Europe, according to the author?
2. Why is Europe sometimes portrayed as a has-been?
3. What are the areas where Europe can hold its own against America?
4. Why do you think Europe is unable to retain its advantage?
5. How does the author account for Europe's sluggish economic performance?
6. What are many European politicians fearful about? Why?
7. What made British companies pioneers of globalisation?
8. What "new tricks" do you think continental European countries have been learning from the Anglo-Saxons?
9. What factors encouraged revitalisation of European business?
10. What benefits does European business enjoy over its rivals?
3.2. Make a detailed outline of the above article.
3.3. Explain the title of the article.
3.4. Summarise the article using the key vocabulary of the Unit.
IV. Over to you.
4.1. Do you agree with the author who claims that "it is not difficult to be pessimistic about the future of European business"? Give reasons for your answer.
4.2. Compare the factors allowing productivity growth in a) Europe; b) America; c) Asia.
4.3. Analyse the "discovery" made by HSBC: European businesses are making better profits than their American counterparts.
4.4. Find more information
a) to prove that America's world-class universities work hand in glove with business;
b) to speak about the structural change that is now taking place in Germany.
4.5. Supply details to back up the following ideas:
a) Americans have not only won more Nobel prizes, they have turned more scientific advances into profitable businesses than anyone else. Many of these firms have gone on to become the giants of modern business.
b) Certainly Asia has been making itself more strongly felt in Europe in recent years.
c) Corporate governance too is variable.
4.6. Provide arguments to support or refute the following idea:
Yet even though European business has to operate in a difficult political, social and economic environment, it has produced an impressive crop of world-class companies.
V. Writing.
5.1. Write out of the article sentences representing the author's point of view on
a) European business; b) America's economy; c) Asia's economic development; d) prospects for European business. Comment on his ideas.
5.2. Write your comments on the following:
Europe is sometimes portrayed as a has-been, excelling in luxury goods, fine food, wines and fashion but weighed down by too many old industries and old ideas.
5.3. Find another example of where Europe is holding its own against America. Provide your analysis of whether Europe will be able to retain its advantage in the given area or not.
5.4. Make a survey of one of the European economies in terms of conditions it provides for business development (consider the political, social and economic environment business has to operate in).
Unit 2.
I. Pre-reading.
1.1. Before you read the article below, say what you know about the following companies mentioned in the article: Arcelor, Mittal, EADS, ICI, GEC, IBM, HP, Intel, Microsoft, Oracle, Google, Boston Consulting Group, Volkswagen, Siemens, HSBC, ABN Amro. Use available sources of information to find out more about them.