- •Часть I. "Современные тенденции в мировой экономике.
- •Предисловие
- •1.2. Read the following article and then
- •Who are the champions?
- •Europe's pride
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.8. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •1.2. Read the following article and then
- •1. European companies face competition from new directions;
- •Tomorrow the world
- •Necessarily global
- •When dancing elephants trip up
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.9. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •4.5. Analyse:
- •V. Writing.
- •5.2. Write your comments on the following passage from the text:
- •1.2. Read the following article and then
- •Home and abroad
- •What's new?
- •Beautifully simple
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type.
- •2.8. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •V. Writing.
- •1.2. Read the following article and then
- •The gain in Spain
- •II. Vocabulary.
- •2.1. Give Russian equivalents for the following terms and expressions all found in the article above.
- •2.2. Give English equivalents (all found in the text above) for the following Russian terms.
- •2.3. In the text, find terms corresponding to the following definitions.
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.8. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •V. Writing.
- •5.2. Write your comments on the following:
- •1.2. Read the following article and then
- •In the steps of Adidas
- •A model to aspire to
- •Agony in Italy
- •II. Vocabulary
- •2.1. Give Russian equivalents for the following terms and expressions all found in the article above.
- •2.2. Give English equivalents (all found in the text above) for the following Russian words and expressions.
- •2.3. In the text, find terms corresponding to the following definitions.
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.8. Translate into English.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •4.4. Consider
- •V. Writing.
- •5.2. Write your comments on the following:
- •1.2. Read the following article and then
- •The chic and the cheerless
- •Trumped by foreigners
- •Soft underbelly
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.8. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •Not what it was
- •It's all coming together
- •A new way of doing business
- •II. Vocabulary.
- •2.1. Give Russian equivalents for the following terms and expressions all found in the article above.
- •2.2. Give English equivalents (all found in the text above) for the following Russian words and expressions.
- •2.3. In the text, find terms corresponding to the following definitions.
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.8. Translate into English.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •1. Read the text below to prove the following: "The car may be German, but its innards are nearly all from eastern Europe". Driving east
- •Case Study 2
- •1. Read the following article and then explain its title. The tortuous tale of Telecom Italia
- •Revolution, of sorts
- •1. Read the following article and then say what Mediterranean countries the article focuses on.
- •Investment in the Mediterranean The Med’s moment comes
- •Follow the money
- •Med revival
- •1. Read the following article and then prove that France’s negative attitude to older workers creates a business opportunity.
- •Jobs for the old
- •1. Read the following article and then provide details to explain its title.
- •Breaking up is hard to do But there are big rewards for firms that get it right
- •Timing is everything
- •1. Read the following article and then explain its title. Crisis? What crisis?
- •1. European business:
- •2. European small and medium-sized business:
- •3. Europe vs America:
- •4. Germany as a core European economy:
- •5. Models and strategies
- •Appendix
- •1. Templates for Introducing What "They Say"
- •2. Templates for Introducing "Standard Views"
- •7. Templates for Explaining Quotations
- •8. Templates for Disagreeing, with Reasons
- •9. Templates for Agreeing
- •10. Templates for Agreeing and Disagreeing Simultaneously
- •11. Templates for Signaling Who is Saying What in Your Own Writing
- •12. Templates for Embedding Voice Markers.
- •13. Templates for Making Concessions while Still Standing Your Ground
- •14. Templates for Indicating Who Cares
- •15. Templates for Establishing Why Your Claims Matter
- •16. Templates for Introducing Metacommentary
1.2. Read the following article and then
a) say if these statements are true or false, give reasons for your answers:
1. European business is stuck between awesome America and low-cost Asia;
2. in fact, European business is doing surprisingly well;
3. European businesses are making better profits than their American counterparts;
4. European business operates in a favourable political, economic and social environment;
5. European countries tend to adopt the Anglo-Saxon economic model;
b) make a gist of the article.
Who are the champions?
IT is not difficult to be pessimistic about the future of European business. Compared with the awesome strength of America and the raw power of emerging Asia, Europe is sometimes portrayed as a has-been, excelling in luxury goods, fine food, wines and fashion but weighed down by too many old industries and old ideas. From microchips to microbes, poor old Europe seems to trail in America's and Asia's wake.
America enjoys awesome advantages over Europe. It is a huge, truly single market with a relatively youthful, growing population. It is the world's economic superpower, with much higher productivity than its competitors (though productivity growth has recently been disappointing, and last year was slightly below Europe's). It has world-class universities that work hand in glove with business. Americans have not only won more Nobel prizes, they have turned more scientific advances into profitable businesses than anyone else. Many of these firms have gone on to become the giants of modern business.
It may have been a British scientist, Sir Tim Berners-Lee, working at a laboratory in Switzerland, who invented the world wide web, but America is the home of the internet and all the business sectors it has spawned. And even where Europe is holding its own against America, it seems unable to retain its advantage. Boeing drifted badly in the 1990s as Europe's Airbus made strides, but having merged with McDonnell Douglas the American giant bounced back. It is now taking market share from the Europeans.
America's economic growth, averaging 2.5% a year since 2001, has reflected this dynamic business culture, whereas Europe has managed an average growth rate of barely 1.5% over the same period, though the pace has picked up in the past year. Europe's sluggish performance is often put down to the poor business climate. Rigid labour laws and strong unions make it difficult for firms to fire redundant workers and unattractive to hire new ones. Product markets are not as competitive as America's, and the single European market has yet to become a reality in areas such as banking and services.
Corporate governance too is variable: transparent and world-class in Britain, but often inadequate in continental Europe. In Germany workers sit on boards, and in France even small firms have to have an employees' committee that can make life difficult for management. Minority shareholders do not always get enough say.
Moreover, European governments like to meddle. France has drawn up a list of strategic industries, including casinos, that it thinks need special protection from foreign takeovers. Even Spain, with its new Anglo-Saxon business culture, tried to stop a German utility from taking over a Spanish power company. Telecom Italia's attempts to hive off its mobile-phone business became highly politicised.
Many European politicians are fearful about the effects of globalisation and the rise of China and India. France's vote against the European constitution in 2005 was partly a protest against globalisation, which is blamed for persistently high unemployment there.
Certainly Asia has been making itself more strongly felt in Europe in recent years. Japan now has car factories in France and the Czech Republic as well as in Britain, and imports from South Korea's resurgent car industry have been causing difficulties at Renault and PSA Peugeot Citroën. India's Tata Group too is planning to export cars to some southern and eastern European markets where they will provide more competition for the traditional west European manufacturers.
