1. European business:

• European business has been having a torrid time;

• European business and finance has seen huge changes for the better;

• European business is becoming ever more integrated into the global economy;

• European manufacturing companies have begun to overhaul themselves;

• reasons for the boom in cross-border mergers and takeovers in Europe;

• private equity as a new way of doing business;

• European business is on the move again;

• European business is better than its reputation

2. European small and medium-sized business:

• European companies, big and small, coping with global competition;

• small and medium-sized business in France, Germany, Italy and the rest of Europe

3. Europe vs America:

• Compared with America , Europe is doing very well in many service industries;

• America will always lead because its open economy provides the best example o "creative destruction";

• Europe will continue to lag in productivity and innovation because it has stuck to a corporate model of capitalism that takes the wishes of government and workers into consideration;

• the changes may not be as dramatic as in America, but they are reforming European industry and producing returns for shareholders to rival America's.

4. Germany as a core European economy:

• The renaissance of European business owes much to a change of climate in Germany;

• some of the reasons behind Germany's recent revival have implications for the whole continent;

• the resilience of German business;

• the fundamental changes German business has undergone;

• German companies are now among the most competitive in the world;

• the era of the stolid, traditional Deutschland AG (Germany Inc) is drawing to a close;

• slowly but surely we are seeing the dismantling of Fortress Germany

5. Models and strategies

• the new financial-market capitalism;

• a corporate model of capitalism;

• SMS business in a globalised economy: survival strategies

Appendix

1. Templates for Introducing What "They Say"

1. A number of sociologists have recently suggested that X's work has several fundamental problems.

2. It has become common today to dismiss X's contribution to the field of sociology.

3. In their recent work, Y and Z have offered harsh critiques of Dr. X for.....

2. Templates for Introducing "Standard Views"

• Americans today tend to believe that .................

• Conventional wisdom has it that ..........................

• Common sense seems to dictate that ..........................

• The standard way of thinking about topic X has it that ............................

• It is often said that ...........................................

• You would think that ..........................................

• Many people assume that .........................................

3. Templates for Introducing Something Implied or Assumed

• One implication of X's treatment of .................................. is that .........................

• Although X does not say so directly, she apparently assumes that ......................

• While they rarely admit that much, ...................... often take for granted that .............

4. Templates for Introducing an Ongoing Debate

• In discussions of X, one controversial issue has been ........................... On the one hand, ..................argues ................................................ . On the other hand, ............. contends ................................. . Others even maintain ....................... . My own view is .......................... .

5. Templates for Introducing Summaries and Quotations

• She demonstrates that .....................

• In fact, they celebrate the fact that ................................

• .............................., he admits.

6. Templates for Introducing Quotations

• X states, "........................... ."

• As the prominent philosopher X puts it, "...................... ."

• According to X, "............................... ."

• X himself writes, "...................... ."

• In her book, ...................., X maintains that ".................. ."

• Writing in the journal Commentary, X complains that "...................... ."

• In X's view, "..................................... ."

• X agrees when she writes, "............................ ."

• X disagrees when she writes, "....................... ."

• X complicates matters further when she writes, ".............................. ."