- •Часть I. "Современные тенденции в мировой экономике.
- •Предисловие
- •1.2. Read the following article and then
- •Who are the champions?
- •Europe's pride
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.8. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •1.2. Read the following article and then
- •1. European companies face competition from new directions;
- •Tomorrow the world
- •Necessarily global
- •When dancing elephants trip up
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.9. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •4.5. Analyse:
- •V. Writing.
- •5.2. Write your comments on the following passage from the text:
- •1.2. Read the following article and then
- •Home and abroad
- •What's new?
- •Beautifully simple
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type.
- •2.8. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •V. Writing.
- •1.2. Read the following article and then
- •The gain in Spain
- •II. Vocabulary.
- •2.1. Give Russian equivalents for the following terms and expressions all found in the article above.
- •2.2. Give English equivalents (all found in the text above) for the following Russian terms.
- •2.3. In the text, find terms corresponding to the following definitions.
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.8. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •V. Writing.
- •5.2. Write your comments on the following:
- •1.2. Read the following article and then
- •In the steps of Adidas
- •A model to aspire to
- •Agony in Italy
- •II. Vocabulary
- •2.1. Give Russian equivalents for the following terms and expressions all found in the article above.
- •2.2. Give English equivalents (all found in the text above) for the following Russian words and expressions.
- •2.3. In the text, find terms corresponding to the following definitions.
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.8. Translate into English.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •4.4. Consider
- •V. Writing.
- •5.2. Write your comments on the following:
- •1.2. Read the following article and then
- •The chic and the cheerless
- •Trumped by foreigners
- •Soft underbelly
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.8. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •Not what it was
- •It's all coming together
- •A new way of doing business
- •II. Vocabulary.
- •2.1. Give Russian equivalents for the following terms and expressions all found in the article above.
- •2.2. Give English equivalents (all found in the text above) for the following Russian words and expressions.
- •2.3. In the text, find terms corresponding to the following definitions.
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.8. Translate into English.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •1. Read the text below to prove the following: "The car may be German, but its innards are nearly all from eastern Europe". Driving east
- •Case Study 2
- •1. Read the following article and then explain its title. The tortuous tale of Telecom Italia
- •Revolution, of sorts
- •1. Read the following article and then say what Mediterranean countries the article focuses on.
- •Investment in the Mediterranean The Med’s moment comes
- •Follow the money
- •Med revival
- •1. Read the following article and then prove that France’s negative attitude to older workers creates a business opportunity.
- •Jobs for the old
- •1. Read the following article and then provide details to explain its title.
- •Breaking up is hard to do But there are big rewards for firms that get it right
- •Timing is everything
- •1. Read the following article and then explain its title. Crisis? What crisis?
- •1. European business:
- •2. European small and medium-sized business:
- •3. Europe vs America:
- •4. Germany as a core European economy:
- •5. Models and strategies
- •Appendix
- •1. Templates for Introducing What "They Say"
- •2. Templates for Introducing "Standard Views"
- •7. Templates for Explaining Quotations
- •8. Templates for Disagreeing, with Reasons
- •9. Templates for Agreeing
- •10. Templates for Agreeing and Disagreeing Simultaneously
- •11. Templates for Signaling Who is Saying What in Your Own Writing
- •12. Templates for Embedding Voice Markers.
- •13. Templates for Making Concessions while Still Standing Your Ground
- •14. Templates for Indicating Who Cares
- •15. Templates for Establishing Why Your Claims Matter
- •16. Templates for Introducing Metacommentary
2.8. Translate into English.
1. Несмотря на целый ряд скандалов и расследований, в европейском бизнесе очевидны значительные изменения к лучшему.
2. В Европе происходит очевидное укрепление финансового сектора, улучшается положение в сфере услуг, например, таких как телефонная связь и авиаперевозки.
3. Традиционно прямые иностранные инвестиции поступали в Европу из Америки и Японии. Сегодня их место постепенно занимают Бразилия и Индия, вскоре к ним присоединится Китай, создающий в Европе дистрибьюторские и маркетинговые сети для продвижения своих товаров. Таким образом интеграция Европы в глобальную экономику становится более глубокой.
4. Появление в Европе японских и южнокорейских инвесторов заставляет местные фирмы соответствовать их уровню производительности и качества продукции.
5. Возрождение европейского бизнеса во многом обязано изменению делового климата в Германии.
6. Многие немецкие компании заключают отдельные соглашения с профсоюзами для того, чтобы преодолеть ригидность местных законов о труде.
7. Например, сотрудники компании Фольксваген, опасаясь потери рабочих мест, фактически согласились на сокращение заработной платы, выразив готовность работать дольше за те же деньги.
8. Жизнестойкость немецкого бизнеса позволила экономике Германии пережить тяжелый период, когда настало время расплачиваться за объединение страны.
9. Стремление преодолеть неблагоприятные условия, создаваемые сильной национальной валютой, укрепило конкурентоспособность многих немецких экспортеров.
10. С введением евро стало легче сравнивать результаты деятельности различных банков, что позволило выявить низкую доходность банков Германии.
11. В следующем году вступает в действие Базельское соглашение о банковских резервных активах (Базель II), что служит дополнительным стимулом упорядочить деятельность европейских банков.
III. Back to the text.
3.1. Answer these questions using the active vocabulary of the Unit.
1. What makes the author say that European business has been having a torrid time lately?
2. What changes for the better does the author speak about?
3. What spheres of the economy is Europe outperforming America in?
4. What countries are the most important investors in the European economy nowadays?
5. Why does the renaissance of European business owe much to a change of climate in Germany?
6. What does Germany owe its economic stability to?
7. How did Germany manage to retain its global competitiveness?
8. What changes in the financial sector did Germany undergo?
9. What are the causes of the new openness in the German financial sector?
10. How did German unification influence the economic situation in the country?
11. What is the role of the tax reform undertaken in Germany?
12. What tasks is Germany facing now, according to some analysts?
13. What is "a new way of doing business"? Is it risky? Is it effective? Give reasons for your answer.
3.2. Make a detailed outline of the above article.
3.3. Explain the title of the article.
3.4. Summarise the article using your outline.
IV. Over to you.
4.1. Comment on the following:
a) Japanese and South Korean investment in Europe is forcing local firms to match the incomers' productivity and quality;
b) the renaissance of European business owes much to a change of climate in Germany;
c) the era of the stolid, traditional Deutschland AG (Germany Inc) is drawing to a close.
4.2. Do you agree that
a) "compared with America, Europe is doing very well in many service industries"? Give reasons for your answer;
b) "another financial factor that has made a difference is private equity, which from tiny beginnings only a few years ago has grown into an important force"? Give reasons for your answer;
c) "private equity can be dangerous, burdening firms with debt and stripping out cash to pay the new owners a disproportionate return?" Give reasons for your answer.
4.3. Compare Germany and other European countries, such as France, Italy and Britain, in terms of their global competitiveness.
4.4. Analyse the following point of view:
Changes in Europe have not gone far enough and America will always lead because its open economy provides the best example of what the (European) economist Joseph Schumpeter famously called "creative destruction".
4.5. Supply details to prove that
a) European business and finance has seen huge changes for the better;
b) financially, different countries had different preferences;
c) European business is on the move again.
4.6. Provide arguments to support or refute the following ideas:
a) European business has improved out of recognition;
b) Europe is becoming ever more integrated into the global economy.
V. Writing.
5.1. Write out of the article sentences representing the author's point of view on European business, its improvement, new tasks European business is facing nowadays. Comment on these ideas.
5.2. Write your comments on the following:
a) Some of the reasons behind Germany's recent revival have implications for the whole continent.
b) Now that global free trade is a reality and the rigid old financial structures are being swept away, things will change for the better.
5.3. Find more examples of "globalisation in action". Describe the situations represented by these examples.
5.4. Make a detailed analysis of the changes in Europe's service industries.
5.5. Make a survey of changes in the European financial sector - "the new way of doing business".
PART II
Case Study 1