
- •Часть I. "Современные тенденции в мировой экономике.
- •Предисловие
- •1.2. Read the following article and then
- •Who are the champions?
- •Europe's pride
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.8. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •1.2. Read the following article and then
- •1. European companies face competition from new directions;
- •Tomorrow the world
- •Necessarily global
- •When dancing elephants trip up
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.9. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •4.5. Analyse:
- •V. Writing.
- •5.2. Write your comments on the following passage from the text:
- •1.2. Read the following article and then
- •Home and abroad
- •What's new?
- •Beautifully simple
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type.
- •2.8. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •V. Writing.
- •1.2. Read the following article and then
- •The gain in Spain
- •II. Vocabulary.
- •2.1. Give Russian equivalents for the following terms and expressions all found in the article above.
- •2.2. Give English equivalents (all found in the text above) for the following Russian terms.
- •2.3. In the text, find terms corresponding to the following definitions.
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.8. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •V. Writing.
- •5.2. Write your comments on the following:
- •1.2. Read the following article and then
- •In the steps of Adidas
- •A model to aspire to
- •Agony in Italy
- •II. Vocabulary
- •2.1. Give Russian equivalents for the following terms and expressions all found in the article above.
- •2.2. Give English equivalents (all found in the text above) for the following Russian words and expressions.
- •2.3. In the text, find terms corresponding to the following definitions.
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.8. Translate into English.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •4.4. Consider
- •V. Writing.
- •5.2. Write your comments on the following:
- •1.2. Read the following article and then
- •The chic and the cheerless
- •Trumped by foreigners
- •Soft underbelly
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.8. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •Not what it was
- •It's all coming together
- •A new way of doing business
- •II. Vocabulary.
- •2.1. Give Russian equivalents for the following terms and expressions all found in the article above.
- •2.2. Give English equivalents (all found in the text above) for the following Russian words and expressions.
- •2.3. In the text, find terms corresponding to the following definitions.
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.8. Translate into English.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •1. Read the text below to prove the following: "The car may be German, but its innards are nearly all from eastern Europe". Driving east
- •Case Study 2
- •1. Read the following article and then explain its title. The tortuous tale of Telecom Italia
- •Revolution, of sorts
- •1. Read the following article and then say what Mediterranean countries the article focuses on.
- •Investment in the Mediterranean The Med’s moment comes
- •Follow the money
- •Med revival
- •1. Read the following article and then prove that France’s negative attitude to older workers creates a business opportunity.
- •Jobs for the old
- •1. Read the following article and then provide details to explain its title.
- •Breaking up is hard to do But there are big rewards for firms that get it right
- •Timing is everything
- •1. Read the following article and then explain its title. Crisis? What crisis?
- •1. European business:
- •2. European small and medium-sized business:
- •3. Europe vs America:
- •4. Germany as a core European economy:
- •5. Models and strategies
- •Appendix
- •1. Templates for Introducing What "They Say"
- •2. Templates for Introducing "Standard Views"
- •7. Templates for Explaining Quotations
- •8. Templates for Disagreeing, with Reasons
- •9. Templates for Agreeing
- •10. Templates for Agreeing and Disagreeing Simultaneously
- •11. Templates for Signaling Who is Saying What in Your Own Writing
- •12. Templates for Embedding Voice Markers.
- •13. Templates for Making Concessions while Still Standing Your Ground
- •14. Templates for Indicating Who Cares
- •15. Templates for Establishing Why Your Claims Matter
- •16. Templates for Introducing Metacommentary
It's all coming together
But the renaissance of European business also owes much to a change of climate in Germany, where many firms are now striking local deals with trade unions to get round inflexible labour practices. Workers at Volkswagen, fearful of losing their jobs, have in effect accepted pay cuts by agreeing to work longer hours for the same money. German firms are investing again after a long pause, profits as a share of national income are rising and business confidence is higher than it has been for years. Some of the reasons behind Germany's recent revival have implications for the whole continent.
The resilience of German business has allowed it to survive a dismal period for the German economy when the bills for unification came in. Germany has always had a rigorous tradition of technical education, which has suited companies concentrating on capital-intensive advanced engineering industries. The country also has a long tradition of exporting advanced products, and not just luxury cars and power stations. The world's biggest industrial-gases company is Germany's Linde; its biggest chemical company is BASF, which has defied the trend for such firms to fragment, as Britain's ICI did. There are other examples in specialist areas, such as Munich's Knorr-Bremse, the world's leading maker of railway brakes.
The struggle in the 1990s to overcome the disadvantages of a strong D-mark sharpened the competitive edge of many German exporters, whereas the Italians relied on devaluation. Since the arrival of the euro German companies have been much more disciplined than British or Italian firms about holding down wages, so they have sustained their advantage. For instance, at Opel, the German arm of General Motors, German workers have sacrificed pay and increased their productivity to hold on to their jobs, whereas the company's British factory on Merseyside has shrunk and may face closure in a couple of years. Ordinary Germans may have found the going tough in recent years, but German business has managed to retain its global competitiveness.
One reason for that may be changes in the financial sector as the country has started to move from a conservative, bank-based capitalism to a more entrepreneurial capital-markets system. The old model served German business well until the 1990s because it meant that companies had stable shareholders willing to stick around for the long term. Companies could plan and invest for the future without worrying too much about short-term ups and downs, which helped many leading German companies to develop and grow. But it has outlived its usefulness.
The new openness in the financial sector has three main causes. First, the introduction of the euro made it easier to compare the performance of different banks, exposing the German ones' low margins. Second, the Basel II accord on banks' reserve assets, due to come into effect next year, is already forcing German banks to pay more attention to the quality of their loan books. And third, the scrapping of the state guarantees enjoyed by Germany's state-owned Landesbanken and Sparkassen, at the insistence of the European Union, has acted as an incentive to banks to improve their profitability.
According to Paul Achleitner, chief financial officer in charge of investment at Allianz, German unification meant that for the first time in decades Germany needed to import capital rather than having enough to spare to export it. “Local banks stopped lending money at subsidised rates and companies needed to raise funds on the international markets. This meant they had to adapt to international norms in everything from accounting to managing for value and concentrating capital in core businesses. Slowly but surely we are seeing the dismantling of Fortress Germany; German companies are now among the most competitive in the world.”
The era of the stolid, traditional Deutschland AG (Germany Inc) is drawing to a close. According to Dirk Schumacher of Goldman Sachs, the collapse of the tech bubble and Germany's tax reform in 2000 were contributory factors. The bubble showed up the weakness in the core lending business of German banks, and the tax reform at last enabled banks to sell their long-standing shareholdings in German companies without incurring huge capital-gains tax bills.
But some observers think Germany has got it only half-right; it still needs to reform its labour market and its welfare system. According to Hans-Werner Sinn, head of the Ifo Institute, an economic-research centre in Munich, Germany needs “more wage negotiation on the level of the firm. The majority of workers in a firm must have the right to override union decisions if they do not like them.” He also thinks welfare should concentrate on topping up low wages rather than providing a substitute income for those not prepared to work at lower rates.