- •Часть I. "Современные тенденции в мировой экономике.
- •Предисловие
- •1.2. Read the following article and then
- •Who are the champions?
- •Europe's pride
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.8. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •1.2. Read the following article and then
- •1. European companies face competition from new directions;
- •Tomorrow the world
- •Necessarily global
- •When dancing elephants trip up
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.9. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •4.5. Analyse:
- •V. Writing.
- •5.2. Write your comments on the following passage from the text:
- •1.2. Read the following article and then
- •Home and abroad
- •What's new?
- •Beautifully simple
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type.
- •2.8. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •V. Writing.
- •1.2. Read the following article and then
- •The gain in Spain
- •II. Vocabulary.
- •2.1. Give Russian equivalents for the following terms and expressions all found in the article above.
- •2.2. Give English equivalents (all found in the text above) for the following Russian terms.
- •2.3. In the text, find terms corresponding to the following definitions.
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.8. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •V. Writing.
- •5.2. Write your comments on the following:
- •1.2. Read the following article and then
- •In the steps of Adidas
- •A model to aspire to
- •Agony in Italy
- •II. Vocabulary
- •2.1. Give Russian equivalents for the following terms and expressions all found in the article above.
- •2.2. Give English equivalents (all found in the text above) for the following Russian words and expressions.
- •2.3. In the text, find terms corresponding to the following definitions.
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.8. Translate into English.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •4.4. Consider
- •V. Writing.
- •5.2. Write your comments on the following:
- •1.2. Read the following article and then
- •The chic and the cheerless
- •Trumped by foreigners
- •Soft underbelly
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.8. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •Not what it was
- •It's all coming together
- •A new way of doing business
- •II. Vocabulary.
- •2.1. Give Russian equivalents for the following terms and expressions all found in the article above.
- •2.2. Give English equivalents (all found in the text above) for the following Russian words and expressions.
- •2.3. In the text, find terms corresponding to the following definitions.
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.8. Translate into English.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •1. Read the text below to prove the following: "The car may be German, but its innards are nearly all from eastern Europe". Driving east
- •Case Study 2
- •1. Read the following article and then explain its title. The tortuous tale of Telecom Italia
- •Revolution, of sorts
- •1. Read the following article and then say what Mediterranean countries the article focuses on.
- •Investment in the Mediterranean The Med’s moment comes
- •Follow the money
- •Med revival
- •1. Read the following article and then prove that France’s negative attitude to older workers creates a business opportunity.
- •Jobs for the old
- •1. Read the following article and then provide details to explain its title.
- •Breaking up is hard to do But there are big rewards for firms that get it right
- •Timing is everything
- •1. Read the following article and then explain its title. Crisis? What crisis?
- •1. European business:
- •2. European small and medium-sized business:
- •3. Europe vs America:
- •4. Germany as a core European economy:
- •5. Models and strategies
- •Appendix
- •1. Templates for Introducing What "They Say"
- •2. Templates for Introducing "Standard Views"
- •7. Templates for Explaining Quotations
- •8. Templates for Disagreeing, with Reasons
- •9. Templates for Agreeing
- •10. Templates for Agreeing and Disagreeing Simultaneously
- •11. Templates for Signaling Who is Saying What in Your Own Writing
- •12. Templates for Embedding Voice Markers.
- •13. Templates for Making Concessions while Still Standing Your Ground
- •14. Templates for Indicating Who Cares
- •15. Templates for Establishing Why Your Claims Matter
- •16. Templates for Introducing Metacommentary
2.8. Translate into English, using the key vocabulary of the text.
1. Рост числа супербогатых людей в таких странах как Южная Корея, Индия, Россия, Южная Африка представляет значительный интерес для Франции.
2. Если количество сверхбогатых людей по всему миру будет увеличиваться на 8% в год, через десять лет объем ежегодных продаж предметов роскоши французского производства удвоится и достигнет 42 миллиардов.
3. Несмотря на бесспорное лидерство Франции на мировом рынке предметов роскоши, престижные французские марки сталкиваются с новыми конкурентами практически в каждом сегменте этого рынка.
4. Большинство французских фирм, торгующих предметами роскоши, находятся на рынке довольно давно. Вместе с тем, им удалось приспособиться к условиям новых рынков, где их дела также идут хорошо.
5. Однако в некоторых областях Франции все-таки не удалось сохранить свое первенство.
6. Французские виноделы, например, больше не могут рассматривать своё превосходство как нечто само собой разумеющееся. В результате недавно проведенной "слепой" дегустации калифорнийские вина были признаны лучшими даже в высоком ценовом сегменте.
7. Несмотря на то, что половина из 20 ведущих компаний Франции являются мировыми лидерами в своих областях и большую часть своего бизнеса ведут за пределами Франции, аналитики полагают, что участие Франции в глобальной экономике недостаточно.
8. Однако в целом Франция становится более открытой международному бизнесу: в стране обосновалось около 20.000 иностранных фирм, французские компании охотно приобретаются иностранцами, примерно половину ведущего фондового индекса Франции составляют инвестиции иностранных фондов, треть французских товаров, предназначенных для экспорта, производится иностранными компаниями.
9. Однако, по мнению экспертов, малый и средний бизнес - это Ахиллесова пята французской экономики: в стране всего 1 млн предприятий малого бизнеса, ориентированных в основном на внутренний рынок. Именно этим обстоятельством некоторые аналитики склонны объяснять торговый дефицит французской экономики.
10. Будущее таких компаний неопределенно, скорее всего, они свернут свою деятельность, как только их основатели уйдут на пенсию.
11. Ограничение рабочего времени до 35 часов в неделю представляет собой значительное препятствие для деятельности французских предприятий малого и среднего бизнеса. С введением 35-часовой рабочей недели ухудшились отношения между владельцами предприятий и их работниками.
12. Введение изменений в области налогообложения сделало Францию более привлекательной страной для иностранных инвесторов.
III. Back to the text.
3.1. Answer these questions using the active vocabulary of the Unit.
1. Why is the number of millionaires worldwide of considerable interest to France?
2. Why do you think the rich or super-rich particularly want French luxury brands? What are these brands?
3. Does France have any contenders in the world luxury market?
4. How do French firms cope with new competition?
5. What allows new luxury-goods firms to challenge France in the luxury market?
6. What are the sectors where France lost its ground?
7. What does the author say about France as a participant in the global economy?
8. When did things start to go wrong for the French economy? Why did they go wrong?
9. What does the author mean saying that France itself is growing more international?
10. What is typical of French small and medium-sized businesses?
11. What changes should be introduced to improve the situation, according to some managers?
12. What makes France an attractive destination for foreign investment?
3.2. Make a detailed outline of the above article.
3.3. Explain the title of the article.
3.4. Summarise the article using your outline.
IV. Over to you.
4.1. Comment on the following:
For luxury goods from France their Frenchness is part of the essence of the brand.
4.2. Do you agree with the author who claims that
a) France's noisy anti-Americanism suggests that France is a reluctant participant in the global economy. Justify your point of view.
b) One explanation why France is in such a "sorry state" may be that France is not doing much offshoring. Justify your point of view.
c) Small business is the Achilles heel of the French economy. Justify your point of view.
4.3. Consider the examples of Italian and German contenders to the French luxury brands. Analyse the reasons for their success in the market dominated by well-established French brands.
4.4. Analyse the example of the Cite d'Image company considered in the article. What is its strategy of survival? Do you find it effective? Explain why.
4.5. Find out more about the French leading luxury brands. What helps them to survive?
4.6. Supply details to prove that France itself is growing more international.
4.7. Provide arguments to support or refute the following ideas:
a) Below a shiny crust of top companies, business in France is in a sorry state.
b) France is not doing as well as it might in global business.
c) Corporate giants are better at coping with the pressures of global competition.
V. Writing.
5.1. Write out of the article sentences representing the author's point of view on the current state of the French economy. Comment on these ideas.
5.2. Consider small and medium-sized business in Germany. How does it differ from that in France?
5.3. Make a detailed analysis of the factors a) encouraging b) deterring the development of small and medium-sized business.
5.4. Make a survey of
a) French small and medium-sized business;
b) small and medium-sized business of other European countries.
Prepare a presentation of your survey in class.
Unit 7.
I. Pre-reading.
1.1. Before you read the article below, say what you know about changes European business has undergone.
1.2. Read the following article and then
a) say if these statements are true or false, give reasons for your answers:
1. A number of recent scandals have aggravated the situation in European business.
2. The renaissance of European business depends entirely on Europe's integration into the global economy.
3. Europe is an attractive destination for foreign investments from all over the world.
4. The European financial sector is doing exceptionally well thanks to the improvement of the situation in the German banking sphere.
5. Germany has undergone some drastic reforms which made its business climate perfect for small and medium-sized business development.
6. A corporate model of capitalism Europe sticks to will never allow it to overtake America.
b) make a gist of the article.