- •Часть I. "Современные тенденции в мировой экономике.
- •Предисловие
- •1.2. Read the following article and then
- •Who are the champions?
- •Europe's pride
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.8. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •1.2. Read the following article and then
- •1. European companies face competition from new directions;
- •Tomorrow the world
- •Necessarily global
- •When dancing elephants trip up
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.9. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •4.5. Analyse:
- •V. Writing.
- •5.2. Write your comments on the following passage from the text:
- •1.2. Read the following article and then
- •Home and abroad
- •What's new?
- •Beautifully simple
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type.
- •2.8. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •V. Writing.
- •1.2. Read the following article and then
- •The gain in Spain
- •II. Vocabulary.
- •2.1. Give Russian equivalents for the following terms and expressions all found in the article above.
- •2.2. Give English equivalents (all found in the text above) for the following Russian terms.
- •2.3. In the text, find terms corresponding to the following definitions.
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.8. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •V. Writing.
- •5.2. Write your comments on the following:
- •1.2. Read the following article and then
- •In the steps of Adidas
- •A model to aspire to
- •Agony in Italy
- •II. Vocabulary
- •2.1. Give Russian equivalents for the following terms and expressions all found in the article above.
- •2.2. Give English equivalents (all found in the text above) for the following Russian words and expressions.
- •2.3. In the text, find terms corresponding to the following definitions.
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.8. Translate into English.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •4.4. Consider
- •V. Writing.
- •5.2. Write your comments on the following:
- •1.2. Read the following article and then
- •The chic and the cheerless
- •Trumped by foreigners
- •Soft underbelly
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.8. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •Not what it was
- •It's all coming together
- •A new way of doing business
- •II. Vocabulary.
- •2.1. Give Russian equivalents for the following terms and expressions all found in the article above.
- •2.2. Give English equivalents (all found in the text above) for the following Russian words and expressions.
- •2.3. In the text, find terms corresponding to the following definitions.
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.8. Translate into English.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •1. Read the text below to prove the following: "The car may be German, but its innards are nearly all from eastern Europe". Driving east
- •Case Study 2
- •1. Read the following article and then explain its title. The tortuous tale of Telecom Italia
- •Revolution, of sorts
- •1. Read the following article and then say what Mediterranean countries the article focuses on.
- •Investment in the Mediterranean The Med’s moment comes
- •Follow the money
- •Med revival
- •1. Read the following article and then prove that France’s negative attitude to older workers creates a business opportunity.
- •Jobs for the old
- •1. Read the following article and then provide details to explain its title.
- •Breaking up is hard to do But there are big rewards for firms that get it right
- •Timing is everything
- •1. Read the following article and then explain its title. Crisis? What crisis?
- •1. European business:
- •2. European small and medium-sized business:
- •3. Europe vs America:
- •4. Germany as a core European economy:
- •5. Models and strategies
- •Appendix
- •1. Templates for Introducing What "They Say"
- •2. Templates for Introducing "Standard Views"
- •7. Templates for Explaining Quotations
- •8. Templates for Disagreeing, with Reasons
- •9. Templates for Agreeing
- •10. Templates for Agreeing and Disagreeing Simultaneously
- •11. Templates for Signaling Who is Saying What in Your Own Writing
- •12. Templates for Embedding Voice Markers.
- •13. Templates for Making Concessions while Still Standing Your Ground
- •14. Templates for Indicating Who Cares
- •15. Templates for Establishing Why Your Claims Matter
- •16. Templates for Introducing Metacommentary
III. Back to the text.
3.1. Answer these questions using the active vocabulary of the Unit.
1. What is globalisation for a large number of smaller firms lacking financial and human resources?
2. Why do politicians and economists in western Europe look to small and medium-sized business to create jobs? Does small and medium-sized business live up to their expectations? Why?
3. Why do many companies choose not to move all their production offshore?
4. What did you learn about the Adidas and Puma companies? What does their example speak of?
5. How do some small European businesses which cannot move offshore adapt to the new conditions?
6. Consider the example of the Maerklin company. Why do you think it failed? What do you think should have been done instead of dividing the company into three warring camps? Do you think the strategy chosen by the company's new management will be effective enough? Why do you think so?
7. What industries are in decline in Italy? Why?
8. What strategies do they apply to overcome the difficulties?
9. Why do some firms reject outsourcing?
3.2. Make a detailed outline of the above article.
3.3. Explain the title of the article.
3.4. Summarise the article using your outline.
IV. Over to you.
4.1. Comment on he following:
Italian skills and its closely integrated production system outweigh savings in wages.
Do you know any examples of other countries reluctant to sacrifice their skills and production systems for savings in wages? What are they? Do you think such a stance has any economic sense? Justify your point of view.
4.2. Do you agree that private equity will play an important role in rescuing European industries? Give reasons for your answer.
4.3. Compare such countries as Germany, Italy, France from the point of view of their export structure. What do they have in common? How do they differ? What problems are they facing?
4.4. Consider
a) the strategies European firms choose to adapt to the challenges of a globalised economy;
b) the necessity of moving some of the production offshore;
c) the major outsourcing destinations of the world.
4.5. Analyse Italy's survival strategy. Do you happen to know any other strategies to survive a decline caused by economic globalisation? What are these strategies?
4.6. Supply details to prove that as jobs drain away to China and other parts of East Asia, small local businesses in Europe can also go global.
4.7. Provide arguments to support or refute the following idea:
Success stories such as Adidas and Puma are an inspiration to Europe's smaller companies as the winds of globalisation sweep around them.
V. Writing.
5.1. Write out of the article sentences representing the author's point of view on European small and medium-sized business. Comment on these ideas.
5.2. Write your comments on the following:
Many [firms] realise that they will have to go global, transforming themselves from manufacturing to marketing companies...
5.3. Analyse the example of the Maerklin company in Germany as it is described in the article.
5.4. Provide more examples to show how European small and medium-sized companies change their strategy to survive in a globalised economy.
5.5. Describe the situation in the Italian textile and clothing industries. What is the outlook for the industries in question? Justify your point of view.
5.6. Make a survey of China as a threat to European business.
Unit 6.
I. Pre-reading.
1.1. Before you read the article below, say what you know about business climate in France.