
- •Часть I. "Современные тенденции в мировой экономике.
- •Предисловие
- •1.2. Read the following article and then
- •Who are the champions?
- •Europe's pride
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.8. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •1.2. Read the following article and then
- •1. European companies face competition from new directions;
- •Tomorrow the world
- •Necessarily global
- •When dancing elephants trip up
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.9. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •4.5. Analyse:
- •V. Writing.
- •5.2. Write your comments on the following passage from the text:
- •1.2. Read the following article and then
- •Home and abroad
- •What's new?
- •Beautifully simple
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type.
- •2.8. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •V. Writing.
- •1.2. Read the following article and then
- •The gain in Spain
- •II. Vocabulary.
- •2.1. Give Russian equivalents for the following terms and expressions all found in the article above.
- •2.2. Give English equivalents (all found in the text above) for the following Russian terms.
- •2.3. In the text, find terms corresponding to the following definitions.
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.8. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •V. Writing.
- •5.2. Write your comments on the following:
- •1.2. Read the following article and then
- •In the steps of Adidas
- •A model to aspire to
- •Agony in Italy
- •II. Vocabulary
- •2.1. Give Russian equivalents for the following terms and expressions all found in the article above.
- •2.2. Give English equivalents (all found in the text above) for the following Russian words and expressions.
- •2.3. In the text, find terms corresponding to the following definitions.
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.8. Translate into English.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •4.4. Consider
- •V. Writing.
- •5.2. Write your comments on the following:
- •1.2. Read the following article and then
- •The chic and the cheerless
- •Trumped by foreigners
- •Soft underbelly
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.8. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •Not what it was
- •It's all coming together
- •A new way of doing business
- •II. Vocabulary.
- •2.1. Give Russian equivalents for the following terms and expressions all found in the article above.
- •2.2. Give English equivalents (all found in the text above) for the following Russian words and expressions.
- •2.3. In the text, find terms corresponding to the following definitions.
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.8. Translate into English.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •1. Read the text below to prove the following: "The car may be German, but its innards are nearly all from eastern Europe". Driving east
- •Case Study 2
- •1. Read the following article and then explain its title. The tortuous tale of Telecom Italia
- •Revolution, of sorts
- •1. Read the following article and then say what Mediterranean countries the article focuses on.
- •Investment in the Mediterranean The Med’s moment comes
- •Follow the money
- •Med revival
- •1. Read the following article and then prove that France’s negative attitude to older workers creates a business opportunity.
- •Jobs for the old
- •1. Read the following article and then provide details to explain its title.
- •Breaking up is hard to do But there are big rewards for firms that get it right
- •Timing is everything
- •1. Read the following article and then explain its title. Crisis? What crisis?
- •1. European business:
- •2. European small and medium-sized business:
- •3. Europe vs America:
- •4. Germany as a core European economy:
- •5. Models and strategies
- •Appendix
- •1. Templates for Introducing What "They Say"
- •2. Templates for Introducing "Standard Views"
- •7. Templates for Explaining Quotations
- •8. Templates for Disagreeing, with Reasons
- •9. Templates for Agreeing
- •10. Templates for Agreeing and Disagreeing Simultaneously
- •11. Templates for Signaling Who is Saying What in Your Own Writing
- •12. Templates for Embedding Voice Markers.
- •13. Templates for Making Concessions while Still Standing Your Ground
- •14. Templates for Indicating Who Cares
- •15. Templates for Establishing Why Your Claims Matter
- •16. Templates for Introducing Metacommentary
III. Back to the text.
3.1. Answer these questions using the active vocabulary of the Unit.
1. What are the recent changes in European business?
2. Why do you think mergers and acquisitions in Europe overtook the value of similar deals in America?
3. How do you account for "a surge of economic nationalism" in such countries as France and Spain?
4. What is Britain's attitude towards cross-border mergers and acquisitions? How would you account for it?
5. Are European companies ready to face more competition? Give reasons for your answer.
6. What are the economic sectors protected by the French government?
7. What are the reasons for Spain's success in foreign markets?
8. What are the functions of the British government's competition commission? Why is it mentioned in this article?
9. Why does the author refer to Spain as a predator?
10. What is typical of Spanish capitalism? What is the author's forecast of its future?
3.2. Make a detailed outline of the above article.
3.3. Explain the title of the article.
3.4. Summarise the article using your outline.
IV. Over to you.
4.1. Comment on the following statements from the article:
a) Europe's businesses are changing hands at a record rate.
b) More cross-border mergers mean more competition, to the benefit of consumers.
c) Recent hostility to cross-border mergers has attracted much negative comment.
4.2. Consider the following, refer to the article if necessary:
The French and Italian governments often retain important stakes in privatised utilities, so the scope for obstruction is vast.
4.3. Analyse the economic situation in Spain basing on the examples given in the article.
4.4. Supply details to prove that "the most assiduous practitioners of "economic patriotism" are the French, with their list of 11 protected sectors designed to discourage predators from even considering a bid".
4.5. Provide arguments to support or refute the author's idea of Spain being "a successful predator".
V. Writing.
5.1. Write out of the article sentences representing the author's point of view on the process of mergers and acquisitions in Europe. Comment on these ideas.
5.2. Write your comments on the following:
"Spanish capitalism, for all its new-found foreign elan, is still a clannish affair".
5.3. Find another example of "a successful predator" in Europe. Give the example a thorough consideration.
5.4. a) Make a detailed analysis of "Spanish capitalism".
b) Consider some typical features of other European economies making them successful (or not very successful) players in the European integrated market.
5.5. Make a survey of Britain's promoting the integration of the single market on the ground.
Unit 5.
I. Pre-reading.
1.1. Before you read the article below, say what you know about small and medium-sized business in Europe.
1.2. Read the following article and then
a) say if these statements are true or false, give reasons for your answers:
1. European smaller firms, once successful exporters, now suffer from the effects of globalisation.
2. As giants move production offshore, so do export-minded smaller and medium-sized enterprises.
3. Neither giants, nor smaller and medium-sized firms create many new jobs in Europe nowadays.
4. Things have been going from bad to worst in Europe because China joined the WTO.
5. Private equity is the only way to help European smaller and medium-sized enterprises deal with competition in the globalised world.
b) make a gist of the article.