
- •Часть I. "Современные тенденции в мировой экономике.
- •Предисловие
- •1.2. Read the following article and then
- •Who are the champions?
- •Europe's pride
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.8. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •1.2. Read the following article and then
- •1. European companies face competition from new directions;
- •Tomorrow the world
- •Necessarily global
- •When dancing elephants trip up
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.9. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •4.5. Analyse:
- •V. Writing.
- •5.2. Write your comments on the following passage from the text:
- •1.2. Read the following article and then
- •Home and abroad
- •What's new?
- •Beautifully simple
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type.
- •2.8. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •V. Writing.
- •1.2. Read the following article and then
- •The gain in Spain
- •II. Vocabulary.
- •2.1. Give Russian equivalents for the following terms and expressions all found in the article above.
- •2.2. Give English equivalents (all found in the text above) for the following Russian terms.
- •2.3. In the text, find terms corresponding to the following definitions.
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.8. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •V. Writing.
- •5.2. Write your comments on the following:
- •1.2. Read the following article and then
- •In the steps of Adidas
- •A model to aspire to
- •Agony in Italy
- •II. Vocabulary
- •2.1. Give Russian equivalents for the following terms and expressions all found in the article above.
- •2.2. Give English equivalents (all found in the text above) for the following Russian words and expressions.
- •2.3. In the text, find terms corresponding to the following definitions.
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.8. Translate into English.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •4.4. Consider
- •V. Writing.
- •5.2. Write your comments on the following:
- •1.2. Read the following article and then
- •The chic and the cheerless
- •Trumped by foreigners
- •Soft underbelly
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.8. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •Not what it was
- •It's all coming together
- •A new way of doing business
- •II. Vocabulary.
- •2.1. Give Russian equivalents for the following terms and expressions all found in the article above.
- •2.2. Give English equivalents (all found in the text above) for the following Russian words and expressions.
- •2.3. In the text, find terms corresponding to the following definitions.
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.8. Translate into English.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •1. Read the text below to prove the following: "The car may be German, but its innards are nearly all from eastern Europe". Driving east
- •Case Study 2
- •1. Read the following article and then explain its title. The tortuous tale of Telecom Italia
- •Revolution, of sorts
- •1. Read the following article and then say what Mediterranean countries the article focuses on.
- •Investment in the Mediterranean The Med’s moment comes
- •Follow the money
- •Med revival
- •1. Read the following article and then prove that France’s negative attitude to older workers creates a business opportunity.
- •Jobs for the old
- •1. Read the following article and then provide details to explain its title.
- •Breaking up is hard to do But there are big rewards for firms that get it right
- •Timing is everything
- •1. Read the following article and then explain its title. Crisis? What crisis?
- •1. European business:
- •2. European small and medium-sized business:
- •3. Europe vs America:
- •4. Germany as a core European economy:
- •5. Models and strategies
- •Appendix
- •1. Templates for Introducing What "They Say"
- •2. Templates for Introducing "Standard Views"
- •7. Templates for Explaining Quotations
- •8. Templates for Disagreeing, with Reasons
- •9. Templates for Agreeing
- •10. Templates for Agreeing and Disagreeing Simultaneously
- •11. Templates for Signaling Who is Saying What in Your Own Writing
- •12. Templates for Embedding Voice Markers.
- •13. Templates for Making Concessions while Still Standing Your Ground
- •14. Templates for Indicating Who Cares
- •15. Templates for Establishing Why Your Claims Matter
- •16. Templates for Introducing Metacommentary
2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
1. Last year Britain took the largest slice of Europe's M@A cake, with the value of deals topping $ 367 billion.
2. Italy likes to buy abroad too, but closes the shutters as soon as the French and Spanish come looking.
3. Germany <...> is coming round to the idea of foreign takeovers, just so long as the target is not Volkswagen.
4. Span's main hunting ground has been Britain, where Spanish companies have spent more than $55 billion in recent years...
5. The prey have been energy, utility and infrastructure firms.
6. The first deal was when a Spanish bank, Banco Stantander, which at the time was little-known, swooped on Britain's sixth-largest bank, Abbey.
7. Spain has done well out of generous European Union aid since it joined the EU in 1986.
8. One reason behind Spain's foreign expansion is a special law that allows companies to offset against tax 30% of the goodwill costs of any foreign corporate purchase.
9. The second reason is that Spain's resurgence has been narrowly based on an inflationary boom in property, construction and banking. When that boom busts, the gain in Spain will turn mainly into pain.
10. Spanish capitalism is still a clannish affair.
11. A handful of leading business families call the shots.
12. The intriguing question is whether the new conquistadores have borrowed and paid too much, or whether their new portfolio of (largely) British steady earners will save them from the worst when Spain itself turns sour.
b) Translate the above sentences into Russian.
2.8. Translate into English, using the key vocabulary of the text.
1. Последние два года продемонстрировали все лучшее и все худшее, что есть в европейском бизнесе.
2. Чем больше количество трансграничных слияний, тем выше уровень конкуренции, от чего выигрывает потребитель.
3. В настоящее время европейский бизнес рассматривает деятельность по слияниям и поглощениям в качестве одной из первоочередных задач, поэтому, скорее всего, эта деятельность будет продолжаться в течение всего следующего года.
4. Британия, больше других проявляющая скептицизм в отношении европейской интеграции, тем не менее изъявляет готовность разрешить поглощения национальных компаний иностранцами, что позволит на деле продвинуть процесс интеграции.
5. Франция и Испания воздвигают барьеры на пути иностранцев, пытающихся приобрести их национальные компании.
6. В Германии многие трансграничные слияния и поглощения прошли беспрепятственно.
7. В 2005 году управляющий Банка Италии был вынужден уйти в отставку, так как после его действий по защите итальянских банков от попыток слияния и поглощения со стороны голландских и испанских конкурентов, он был обвинен в ненадлежащей практике.
8. Стремясь расширить поле своей деятельности, испанская компания Telefonica заявила о намерении приобрести 25% в PCCW, гонконгской телекоммуникационной компании. Однако, столкнувшись с местной оппозицией, она была вынуждена довольствоваться всего 8%.
9. Несмотря на то, что испанскому бизнесу удался "прорыв" на иностранные рынки, ему по-прежнему присуща клановость: банки владеют блокирующими пакетами акций в компаниях, а для фирм характерно перекрестное владение акциями, что ограничивает долю свободно обращающихся ценных бумаг.