
- •Часть I. "Современные тенденции в мировой экономике.
- •Предисловие
- •1.2. Read the following article and then
- •Who are the champions?
- •Europe's pride
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.8. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •1.2. Read the following article and then
- •1. European companies face competition from new directions;
- •Tomorrow the world
- •Necessarily global
- •When dancing elephants trip up
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.9. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •4.5. Analyse:
- •V. Writing.
- •5.2. Write your comments on the following passage from the text:
- •1.2. Read the following article and then
- •Home and abroad
- •What's new?
- •Beautifully simple
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type.
- •2.8. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •V. Writing.
- •1.2. Read the following article and then
- •The gain in Spain
- •II. Vocabulary.
- •2.1. Give Russian equivalents for the following terms and expressions all found in the article above.
- •2.2. Give English equivalents (all found in the text above) for the following Russian terms.
- •2.3. In the text, find terms corresponding to the following definitions.
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.8. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •V. Writing.
- •5.2. Write your comments on the following:
- •1.2. Read the following article and then
- •In the steps of Adidas
- •A model to aspire to
- •Agony in Italy
- •II. Vocabulary
- •2.1. Give Russian equivalents for the following terms and expressions all found in the article above.
- •2.2. Give English equivalents (all found in the text above) for the following Russian words and expressions.
- •2.3. In the text, find terms corresponding to the following definitions.
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.8. Translate into English.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •4.4. Consider
- •V. Writing.
- •5.2. Write your comments on the following:
- •1.2. Read the following article and then
- •The chic and the cheerless
- •Trumped by foreigners
- •Soft underbelly
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.8. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •Not what it was
- •It's all coming together
- •A new way of doing business
- •II. Vocabulary.
- •2.1. Give Russian equivalents for the following terms and expressions all found in the article above.
- •2.2. Give English equivalents (all found in the text above) for the following Russian words and expressions.
- •2.3. In the text, find terms corresponding to the following definitions.
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.8. Translate into English.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •1. Read the text below to prove the following: "The car may be German, but its innards are nearly all from eastern Europe". Driving east
- •Case Study 2
- •1. Read the following article and then explain its title. The tortuous tale of Telecom Italia
- •Revolution, of sorts
- •1. Read the following article and then say what Mediterranean countries the article focuses on.
- •Investment in the Mediterranean The Med’s moment comes
- •Follow the money
- •Med revival
- •1. Read the following article and then prove that France’s negative attitude to older workers creates a business opportunity.
- •Jobs for the old
- •1. Read the following article and then provide details to explain its title.
- •Breaking up is hard to do But there are big rewards for firms that get it right
- •Timing is everything
- •1. Read the following article and then explain its title. Crisis? What crisis?
- •1. European business:
- •2. European small and medium-sized business:
- •3. Europe vs America:
- •4. Germany as a core European economy:
- •5. Models and strategies
- •Appendix
- •1. Templates for Introducing What "They Say"
- •2. Templates for Introducing "Standard Views"
- •7. Templates for Explaining Quotations
- •8. Templates for Disagreeing, with Reasons
- •9. Templates for Agreeing
- •10. Templates for Agreeing and Disagreeing Simultaneously
- •11. Templates for Signaling Who is Saying What in Your Own Writing
- •12. Templates for Embedding Voice Markers.
- •13. Templates for Making Concessions while Still Standing Your Ground
- •14. Templates for Indicating Who Cares
- •15. Templates for Establishing Why Your Claims Matter
- •16. Templates for Introducing Metacommentary
The gain in Spain
The roof terrace outside the ninth-floor office of Cesar Alierta in the middle of Madrid affords views to the distant hills outside the city. But the personal vision of Mr Alierta, boss of Telefónica, Spain's leading multinational and its biggest telephone company, ranges even further. In the past year he assumed 100% ownership of the biggest mobile-phone company in Latin America, Telefónica Moviles, integrating it into Telefónica. In Europe he has also integrated O2, originally BT's mobile-phone offshoot, which Telefonica bought in 2005. In the first nine months of last year his company's net profit was up by 59%.
With 196m customers in Europe and Latin America, Telefónica is now the fifth-largest telecoms company in the world and the leading firm in Europe supplying both fixed and mobile services. Having conquered Latin America and secured its place in wider Europe, Telefónica last year tried for a bigger role in China, aiming for a 25% stake in PCCW, a Hong Kong telecoms company. Faced with local opposition, it had to make do with 8%.
But elsewhere Spain seems to be unstoppable. Its main hunting ground has been Britain, where Spanish companies have spent more than $55 billion in recent years, according to calculations by Thomson Financial, a data provider. The prey have been energy, utility and infrastructure firms. Many Britons now phone, bank, travel by Tube, fly out of an airport, run a tap or flush the toilet courtesy of Spanish enterprise. The first deal was when a Spanish bank, Banco Santander, which at the time was little-known, swooped on Britain's sixth-largest bank, Abbey. The latest deal in the works is the €17.2 billion bid by Iberdrola, a Spanish electricity company, for Scottish Power, a utility that includes nuclear, hydro and wind power in its portfolio.
The highest-profile Spanish deal of all, launched last year, was that of Ferrovial, a construction company, for BAA, the company that owned the three main airports serving London—Heathrow, Gatwick and Stansted—and six others. Having offered £10.3 billion ($20.2 billion), Ferrovial fought off a counterbid and persisted despite the announcement in mid-battle that the British government's competition commission would investigate BAA's monopoly with a view to breaking it up.
These airports are widely seen as a goldmine because price control on user charges is lax and the terminals offer huge opportunities for the development of lucrative retail parks. Spain's Abertis owns three other British airports, Luton, Belfast and Cardiff. Back in 2003 Ferrovial had grabbed an earlier stake in Britain's transport infrastructure when it bought a services and project-management company, Amey, which owns two-thirds of the Tube Lines consortium responsible for running the network (not the trains) on London's Jubilee, Northern and Piccadilly Underground lines.
So why is Spain emerging as such a successful predator? It has done well out of generous European Union aid since it joined the EU in 1986. Its economy has notched up an impressive average annual growth rate of 3.8% over the past ten years when the rest of continental Europe has lagged behind at around 2.1%. Membership of the euro, says Mr Alierta, has also facilitated cross-border deals. And the latest generation of Spanish business leaders has been educated in the ways of Anglo-Saxon capitalism at American universities rather than imbibing vintage mercantilism at some French grande école.
There are two further reasons behind Spain's foreign expansion. One is a special law that allows companies to offset against tax 30% of the goodwill costs of any foreign corporate purchase. Goodwill means the difference between the book value of assets and the actual price paid. This allows Spanish companies to outbid others. The second reason is that Spain's resurgence has been narrowly based on an inflationary boom in property, construction and banking. When that boom busts, the gain in Spain will turn mainly into pain.
Spanish capitalism, for all its new-found foreign elan, is still a clannish affair, with banks holding blocking stakes in companies and firms holding cross-shareholdings in each other, which limits the proportion of shares that float freely. A handful of leading business families—Entrecanales, March, Kaplowski and Perez—call the shots. The intriguing question is whether the new conquistadores have borrowed and paid too much, or whether their new portfolio of (largely) British steady earners will save them from the worst when Spain itself turns sour.
Feb 8th 2007 From The Economist print edition
Read again to do the assignments that follow.