- •Часть I. "Современные тенденции в мировой экономике.
- •Предисловие
- •1.2. Read the following article and then
- •Who are the champions?
- •Europe's pride
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.8. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •1.2. Read the following article and then
- •1. European companies face competition from new directions;
- •Tomorrow the world
- •Necessarily global
- •When dancing elephants trip up
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.9. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •4.5. Analyse:
- •V. Writing.
- •5.2. Write your comments on the following passage from the text:
- •1.2. Read the following article and then
- •Home and abroad
- •What's new?
- •Beautifully simple
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type.
- •2.8. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •V. Writing.
- •1.2. Read the following article and then
- •The gain in Spain
- •II. Vocabulary.
- •2.1. Give Russian equivalents for the following terms and expressions all found in the article above.
- •2.2. Give English equivalents (all found in the text above) for the following Russian terms.
- •2.3. In the text, find terms corresponding to the following definitions.
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.8. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •V. Writing.
- •5.2. Write your comments on the following:
- •1.2. Read the following article and then
- •In the steps of Adidas
- •A model to aspire to
- •Agony in Italy
- •II. Vocabulary
- •2.1. Give Russian equivalents for the following terms and expressions all found in the article above.
- •2.2. Give English equivalents (all found in the text above) for the following Russian words and expressions.
- •2.3. In the text, find terms corresponding to the following definitions.
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.8. Translate into English.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •4.4. Consider
- •V. Writing.
- •5.2. Write your comments on the following:
- •1.2. Read the following article and then
- •The chic and the cheerless
- •Trumped by foreigners
- •Soft underbelly
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.8. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •Not what it was
- •It's all coming together
- •A new way of doing business
- •II. Vocabulary.
- •2.1. Give Russian equivalents for the following terms and expressions all found in the article above.
- •2.2. Give English equivalents (all found in the text above) for the following Russian words and expressions.
- •2.3. In the text, find terms corresponding to the following definitions.
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.8. Translate into English.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •1. Read the text below to prove the following: "The car may be German, but its innards are nearly all from eastern Europe". Driving east
- •Case Study 2
- •1. Read the following article and then explain its title. The tortuous tale of Telecom Italia
- •Revolution, of sorts
- •1. Read the following article and then say what Mediterranean countries the article focuses on.
- •Investment in the Mediterranean The Med’s moment comes
- •Follow the money
- •Med revival
- •1. Read the following article and then prove that France’s negative attitude to older workers creates a business opportunity.
- •Jobs for the old
- •1. Read the following article and then provide details to explain its title.
- •Breaking up is hard to do But there are big rewards for firms that get it right
- •Timing is everything
- •1. Read the following article and then explain its title. Crisis? What crisis?
- •1. European business:
- •2. European small and medium-sized business:
- •3. Europe vs America:
- •4. Germany as a core European economy:
- •5. Models and strategies
- •Appendix
- •1. Templates for Introducing What "They Say"
- •2. Templates for Introducing "Standard Views"
- •7. Templates for Explaining Quotations
- •8. Templates for Disagreeing, with Reasons
- •9. Templates for Agreeing
- •10. Templates for Agreeing and Disagreeing Simultaneously
- •11. Templates for Signaling Who is Saying What in Your Own Writing
- •12. Templates for Embedding Voice Markers.
- •13. Templates for Making Concessions while Still Standing Your Ground
- •14. Templates for Indicating Who Cares
- •15. Templates for Establishing Why Your Claims Matter
- •16. Templates for Introducing Metacommentary
2.8. Translate into English, using the key vocabulary of the text.
1. Эти компании стали глобальными еще в 19 веке.
2. Бизнес компании Philips диверсифицирован, компания представлена в 60 странах, на ее предприятиях занято более 120.000 работников.
3. Компаниям пришлось провести значительную реструктуризацию, чтобы отвечать требованиям современного рынка.
4. С открытием китайского рынка крупные компании вывели массовое производство в Азию.
5. Недавно компания Сименс попала в неприятности, связанные с деятельностью одной азиатской фирмы, закрывшейся через год после покупки у Сименс подразделения BenQ.
6. Вина пала на Сименс и компания вынуждена была взять на себя расходы в 35 млн евро, чтобы сохранить рабочие места сотрудников, уволенных в связи с закрытием азиатской компании.
7. Для производства отдельных деталей своей продукции, сборка которой производится в Европе или Америке, Сименс использует возможности стран с дешевой рабочей силой.
8. Последняя версия этого сложного медицинского оборудования, разработанного специально для китайского рынка, была полностью произведена в Китае.
9. Руководство компании полагает неправомерным рассматривать Китай как неистощимый источник дешевой рабочей силы и считает китайских производителей своими полноценными партнерами.
III. Back to the text.
3.1. Answer these questions using the active vocabulary of the Unit.
1. What makes the author call the companies in question "prime examples of successful global European companies"?
2. Do such successful companies encounter any difficulties on their way? What sort of problems do they sometimes confront?
3. What do they do to overcome these difficulties?
4. How do they use low-cost countries to boost their competitiveness?
5. Why do they sometimes portray themselves as Chinese companies?
6. Why do they have to move upmarket?
7. Are these companies good at innovating? Why do you think so?
8. How much of their manufacturing has moved abroad?
9. What are the main principles of the companies' activities, both home and abroad?
3.2. Make a detailed outline of the above article.
3.3. Explain the title of the article.
3.4. Summarise the article using your outline.
IV. Over to you.
4.1. Comment on the following:
a) "<The Chinese> want to deal with a company that understands the future".
b) "In some way we consider ourselves a Chinese company".
c) "For us China is not just a workshop or a marketplace - it's a centre of innovation for new products and services with global application".
4.2. Do you agree that Europeans underrate the ability of European companies to survive globalisation? Give reasons for your answer.
4.3. Compare the survival strategies applied by the companies in question. What do they have in common? How do they differ?
4.4. Consider the following idea: Going global: what does it imply for European companies?
4.5. Analyse the measures taken by such giants as Siemens and Philips to maintain their competitiveness.
4.6. Supply details to prove that outsourcing is an effective way of making a business low-cost and competitive.
4.7. Provide arguments to support or refute the following idea:
Although places such as Silicon Valley may get more attention, European companies such as Siemens have quietly been innovating and going global for decades.