- •Часть I. "Современные тенденции в мировой экономике.
- •Предисловие
- •1.2. Read the following article and then
- •Who are the champions?
- •Europe's pride
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.8. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •1.2. Read the following article and then
- •1. European companies face competition from new directions;
- •Tomorrow the world
- •Necessarily global
- •When dancing elephants trip up
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.9. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •4.5. Analyse:
- •V. Writing.
- •5.2. Write your comments on the following passage from the text:
- •1.2. Read the following article and then
- •Home and abroad
- •What's new?
- •Beautifully simple
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type.
- •2.8. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •V. Writing.
- •1.2. Read the following article and then
- •The gain in Spain
- •II. Vocabulary.
- •2.1. Give Russian equivalents for the following terms and expressions all found in the article above.
- •2.2. Give English equivalents (all found in the text above) for the following Russian terms.
- •2.3. In the text, find terms corresponding to the following definitions.
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.8. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •V. Writing.
- •5.2. Write your comments on the following:
- •1.2. Read the following article and then
- •In the steps of Adidas
- •A model to aspire to
- •Agony in Italy
- •II. Vocabulary
- •2.1. Give Russian equivalents for the following terms and expressions all found in the article above.
- •2.2. Give English equivalents (all found in the text above) for the following Russian words and expressions.
- •2.3. In the text, find terms corresponding to the following definitions.
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.8. Translate into English.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •4.4. Consider
- •V. Writing.
- •5.2. Write your comments on the following:
- •1.2. Read the following article and then
- •The chic and the cheerless
- •Trumped by foreigners
- •Soft underbelly
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.7. A) Say how you understand the following sentences from the text, pay special attention to the words and expressions in bold type. Reproduce the context each of the sentences is used in.
- •2.8. Translate into English, using the key vocabulary of the text.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •Not what it was
- •It's all coming together
- •A new way of doing business
- •II. Vocabulary.
- •2.1. Give Russian equivalents for the following terms and expressions all found in the article above.
- •2.2. Give English equivalents (all found in the text above) for the following Russian words and expressions.
- •2.3. In the text, find terms corresponding to the following definitions.
- •2.4. Explain the meanings of the following notions, draw examples to illustrate their usage.
- •2.8. Translate into English.
- •III. Back to the text.
- •3.1. Answer these questions using the active vocabulary of the Unit.
- •1. Read the text below to prove the following: "The car may be German, but its innards are nearly all from eastern Europe". Driving east
- •Case Study 2
- •1. Read the following article and then explain its title. The tortuous tale of Telecom Italia
- •Revolution, of sorts
- •1. Read the following article and then say what Mediterranean countries the article focuses on.
- •Investment in the Mediterranean The Med’s moment comes
- •Follow the money
- •Med revival
- •1. Read the following article and then prove that France’s negative attitude to older workers creates a business opportunity.
- •Jobs for the old
- •1. Read the following article and then provide details to explain its title.
- •Breaking up is hard to do But there are big rewards for firms that get it right
- •Timing is everything
- •1. Read the following article and then explain its title. Crisis? What crisis?
- •1. European business:
- •2. European small and medium-sized business:
- •3. Europe vs America:
- •4. Germany as a core European economy:
- •5. Models and strategies
- •Appendix
- •1. Templates for Introducing What "They Say"
- •2. Templates for Introducing "Standard Views"
- •7. Templates for Explaining Quotations
- •8. Templates for Disagreeing, with Reasons
- •9. Templates for Agreeing
- •10. Templates for Agreeing and Disagreeing Simultaneously
- •11. Templates for Signaling Who is Saying What in Your Own Writing
- •12. Templates for Embedding Voice Markers.
- •13. Templates for Making Concessions while Still Standing Your Ground
- •14. Templates for Indicating Who Cares
- •15. Templates for Establishing Why Your Claims Matter
- •16. Templates for Introducing Metacommentary
2.9. Translate into English, using the key vocabulary of the text.
1. На первый взгляд последствия этих слияний могут показаться губительными для европейского бизнеса.
2. С одной стороны, данные сделки демонстрируют рост активности держателей акций, а с другой, что может быть гораздо важнее, все более глубокое проникновение европейского бизнеса в мировую экономику.
3. По мере возникновения транснациональных компаний в таких странах как Россия, Бразилия, Индия и Китай транснациональные слияния переходят в разряд наиболее распространенных сделок.
4. Роль Европы в глобальном бизнесе всегда была очень заметной, однако в таких ключевых областях как высокие технологии и науки о живой природе Европа безнадежно отстает.
5. Как показывает анализ, во многих европейских странах количество международных корпораций по отношению к численности населения чрезвычайно высоко: Швейцария, например, по данному показателю превосходит даже Америку.
6. Почему же Америка играет лидирующую роль в быстро развивающейся области высоких технологий, в то время как Европа обладает преимуществами только в более традиционных отраслях?
7. Некоторые исследователи объясняют данный феномен тем, что Европа слишком консервативна, ее стремление во что бы то ни стало сохранить статус кво представляет собой существенное препятствие на пути к прогрессу.
8. Недавно один из представителей Лондонской школы бизнеса заявил о существовании двух противоположных подходов к воплощению корпоративной стратегии.
9. Первый подход - это стремительная реакция на изменения, происходящие в окружающей среде, умение воспользоваться этими изменениями быстрее и более эффективно, чем конкуренты.
10. Второй подход представлен различными способами защитить организацию от подобных изменений.
III. Back to the text.
3.1. Answer these questions using the active vocabulary of the Unit.
1. What does the example at the beginning of the article speak of?
2. What makes the author say that the consequences of the deal considered as an example at the beginning of the text are positive?
3. Why do you think shareholder activism was rare in Europe until recently?
4. What do you know about the bid of Deutche Borse for the London Stock Exchange? (If you lack information, use available sources to find out more about it). Why was the deal off? What role did shareholders of Deutche Borse play in it?
5. What is the role of emerging countries in making national economies global?
6. Why do you think Europe trails badly in such key sectors as high-tech and life sciences?
7. According to the McKinsey analysis, many European countries have a high proportion of big international companies in relation to their population. What does the fact speak of?
8. How do analysts account for the fact that American high-tech businesses are so much more successful than those of Europe?
9. What are the two basic approaches to corporate strategy put forward by one of Boston Consulting group's researchers?
10. How do these approaches differ?
11. What does defensive strategy consist in? When is it applied?
3.2. Make a detailed outline of the above article.
3.3. Explain the title of the article.
3.3. Summarise the article using your outline.
IV. Over to you.
4.1. Comment on a) the following statement from the text: As new multinational companies emerge from economies such as Brazil, Russia, India and China, such deals will become more common;
b) the following saying: "float like a butterfly, sting like a bee". What Russian equivalent could you suggest? What situations would it be appropriate to use this saying in?
4.2. Do you agree with the author who claims that
a) America leads in the fast-growing high-tech sectors, and Europe holds its own only in more mature industries;
b) a blend of absorption and ability pays off? Give reasons for your answer.
4.3. Compare Europe and America in terms of their businesses' approach to innovation.
4.4. Consider the phenomenon of shareholder activism.