Vocabulary

graphic design – графический дизайн

a client - клиент

a producer- производитель

visual (adj.) -

a presentation - презентация

a symbol - символ

an image - образ

to create - создавать

identity – личность, индивидуальность

a logo - логотип

an advertisement – объявление, реклама

a product package – товарная упаковка

a shape - форма

a color - цвет

diverse (adj.) – разнообразный, разный

to share – делить, разделять

an ultimate objective – конечная цель

Раздел 3 Future Simple

Общая таблица построения различных типов предложений

	Глагол то Ве	Глагол Could	Глаголы действия
+	Will be	Will be able to V	Will V
-	Won`t be	Won`t be able to V	Won`t V
? общ.	Will…be?	Will…be able to V?	Will... V?
? спец.	Where will … be?	When will…be able to V?	Where will … V?
? спец.	Who will be …?	Who will be able to V?	Who will V ?

Примечание:

Допустима форма shall для 1 лица. Например: I shall go. We shall stay.

3.1. Переведите на русский язык

1. I will be at home in the evening. Can you come? And can Jim come?

2. Where will Sam and Ron be tomorrow? Will they be at home?

3. Why were our papers under the table? Where were you? Why weren`t you in the office? You are always late!

4. We are good at History. It was our favourite subject. The teacher was wonderful.

5. My papers are at home now. I am afraid I can`t finish the work now. Sorry.

6. James and Laura are interested in art. Their collection is very big.

7. What foreign languages will Mr. Smith be able to speak? He will be able to speak German.

8. Who can drive well? Brian can. He is a good driver.

9. England will win the next World Cup competition.

10. Will you tell me the truth?

3.2. Переведите на русский язык.

Industrial design

The term "industrial design" is often attributed to the designer Joseph Claude Sinel in 1919 (although he himself denied it in later interviews) but the discipline predates that by at least a decade. Its origins lay in the industrialization of consumer products. For instance the Deutscher Werkbund, founded in 1907 and a precursor to the Bauhaus, was a state-sponsored effort to integrate traditional crafts and industrial mass-production techniques, to put Germany on a competitive footing with England and the United States.

Industrial designers study both function and form, and the connection between product and the user. They do not design the gears or motors that make machines move, or the circuits that control the movement, but they can affect technical aspects through usability design and form relationships. And usually, they partner with engineers and marketers, to identify and fulfill needs, wants and expectations.

In fact, many industrial designers often use various design methodologies in their creative process. Some of the processes that are commonly used are user research, sketching, comparative product research, model making, prototyping and testing. These processes can be chronological, or as best defined by the designers and/or other team members.

Industrial designers often utilize 3D software, computer-aided industrial design and CAD programs to move from concept to production. Product characteristics specified by the industrial designer may include the overall form of the object, the location of details with respect to one another, colors, texture, sounds, and aspects concerning the use of the product ergonomics. Additionally the industrial designer may specify aspects concerning the production process, choice of materials and the way the product is presented to the consumer at the point of sale.

However, some classic industrial designs are considered as much works of art as works of engineering: the iPod, the Jeep, the Fender Stratocaster, the Coke bottle, and the VW Beetle are frequently-cited examples.