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XI. Discussion questions. Work in groups and discuss the following points:

  1. Most soft drinks are in the mature or decline stage of the product life cycle. Does it explain why Coke introduced new Coke? What other soft drinks have been introduced in the last few years? Have they reached rapid growth?

  2. What steps would you recommend for manufacturers to make their product better?

  3. List at least seven sources of new product ideas and rank them from the most important to the least important. Explain, why you have chosen that order.

    1. Make up a written abstract of the above text.

XIII. Retell the prepared abstract on “The Product Life Cycle”.