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Файл:ККР заоч. 7 с.анг мова.doc
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- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraph 1 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •I. Answer the following questions:
- •II. Find in the text the following words and word combinations and translate them:
- •III. Find English equivalents to the words and word combinations given below:
- •IV. Match each term with its definition in the right-hand column
- •V. Fill in the blanks from the words below. Translate the sentences into Ukrainian:
- •VI. Fill in the missing words in the table
- •VII. Translate the following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraph 2 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Identify, V. – ототожнювати, визначати. (Determine, decide, define.)
- •Influence, n., V. – вплив, впливати. (n. Impact, effect, strong impression)
- •Isolate V. – ізолювати, відокремлювати
- •Vocabulary exercises
- •I. Answer the following questions:
- •II. Find in the text the following words and word combinations and translate them:
- •III. Find English equivalents to the words and word combinations given below:
- •IV. Match each term with its definition in the right-hand column
- •V. Fill in the blanks from the words below. Translate the sentences into Ukrainian:
- •VI. Fill in the missing words in the table
- •VII. Translate the following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraphs 3-4 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Identify, V. – ототожнювати, визначати. (Determine, decide, define.)
- •Influence, n., V. – вплив, впливати. (n. Impact, effect, strong impression)
- •Isolate V. – ізолювати, відокремлювати
- •Vocabulary exercises
- •I. Answer the following questions:
- •II. Find in the text the following words and word combinations and translate them:
- •III. Find English equivalents to the words and word combinations given below:
- •IV. Match each term with its definition in the right-hand column
- •V. Fill in the blanks from the words below. Translate the sentences into Ukrainian:
- •VI. Fill in the missing words in the table
- •VII. Translate the following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraphs 5-6 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Identify, V. – ототожнювати, визначати. (Determine, decide, define.)
- •Influence, n., V. – вплив, впливати. (n. Impact, effect, strong impression)
- •Isolate V. – ізолювати, відокремлювати
- •Vocabulary exercises
- •I. Answer the following questions:
- •II. Find in the text the following words and word combinations and translate them:
- •III. Find English equivalents to the words and word combinations given below:
- •IV. Match each term with its definition in the right-hand column
- •V. Fill in the blanks from the words below. Translate the sentences into Ukrainian:
- •VI. Fill in the missing words in the table
- •VII. Translate the following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraphs 7-8 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Identify, V. – ототожнювати, визначати. (Determine, decide, define.)
- •Influence, n., V. – вплив, впливати. (n. Impact, effect, strong impression)
- •Isolate V. – ізолювати, відокремлювати
- •Vocabulary exercises
- •I. Answer the following questions:
- •II. Find in the text the following words and word combinations and translate them:
- •III. Find English equivalents to the words and word combinations given below:
- •IV. Match each term with its definition in the right-hand column
- •V. Fill in the blanks from the words below. Translate the sentences into Ukrainian:
- •VI. Fill in the missing words in the table
- •VII. Translate the following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Vocabulary exercises
- •I. Translate the following words and word combinations:
- •II. Find English equivalents to the words given below:
- •III. Answer the following questions:
- •V. Fill in the blanks:
- •VI. Translate the Following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Vocabulary exercises
- •I. Translate the following words and word combinations:
- •II. Find English equivalents to the words given below:
- •III. Answer the following questions:
- •V. Fill in the blanks:
- •VI. Translate the Following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Vocabulary exercises
- •I. Translate the following words and word combinations:
- •II. Find English equivalents to the words given below:
- •III. Answer the following questions:
- •V. Fill in the blanks:
- •VI. Translate the Following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Vocabulary exercises
- •I. Translate the following words and word combinations:
- •II. Find English equivalents to the words given below:
- •III. Answer the following questions:
- •V. Fill in the blanks:
- •VI. Translate the Following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Vocabulary exercises
- •I. Translate the following words and word combinations:
- •II. Find English equivalents to the words given below:
- •III. Answer the following questions:
- •V. Fill in the blanks:
- •VI. Translate the Following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Vocabulary exercises
- •I. Translate the following words and word combinations:
- •II. Find English equivalents to the words given below:
- •III. Answer the following questions:
- •V. Fill in the blanks:
- •VI. Translate the Following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Vocabulary exercises
- •I. Translate into Ukrainian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Answer the questions:
- •V. Translate into English in writing:
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Vocabulary exercises
- •I. Translate into Ukrainian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Answer the questions:
- •V. Translate into English in writing:
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Vocabulary exercises
- •I. Translate into Ukrainian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Answer the questions:
- •V. Translate into English in writing:
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •The four p’s.
- •Read and translate the text (paragraphs 1-2 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •Give the Ukrainian for the following words and word-combination:
- •Form nouns from the following verbs:
- •Fill in the blanks with the most appropriate terms from the list
- •VI. Which of the following items best completes the statement
- •VIII. Answer the following questions:
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •The four p’s
- •Read and translate the text (paragraph 3 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •Give the Ukrainian for the following words and word-combination:
- •Form nouns from the following verbs:
- •Fill in the blanks with the most appropriate terms from the list
- •VI. Which of the following items best completes the statement
- •VIII. Answer the following questions:
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •The four p’s
- •1. Read and translate the text (paragraphs 4-5 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •Give the Ukrainian for the following words and word-combination:
- •Form nouns from the following verbs:
- •Fill in the blanks with the most appropriate terms from the list
- •VI. Which of the following items best completes the statement
- •VII. Various problems that might occur in the marketing process are listed below. Determine to which of the four p’s each problem is most closely related
- •VIII. Answer the following questions:
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •The four p’s
- •1. Read and translate the text (paragraphs 6-7 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •Give the Ukrainian for the following words and word-combination:
- •Form nouns from the following verbs:
- •Fill in the blanks with the most appropriate terms from the list
- •VI. Which of the following items best completes the statement
- •VIII. Answer the following questions:
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •The target market
- •Read and translate the text (paragraph 1 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •IV. Use the correct noun or verb forms is the sentences. Change the grammatical form of the words if necessary
- •V. Determine which of the following statements are true and which are false. Correct those statements which are false by rewriting them
- •VI. Complete the following sentences
- •Answer the following questions
- •VIII. Determine the marketing mix that you think would the successful for this particular group of consumers (target market)
- •IX. Choose a target market and develop the four p’s in a marketing mix that you think will reach your chosen group of consumers
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •The Target Market
- •Read and translate the text (paragraph 2 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •IV. Use the correct noun or verb forms is the sentences. Change the grammatical form of the words if necessary
- •V. Determine which of the following statements are true and which are false. Correct those statements which are false by rewriting them
- •VI. Complete the following sentences
- •Answer the following questions
- •VIII. Determine the marketing mix that you think would the successful for this particular group of consumers (target market)
- •IX. Choose a target market and develop the four p’s in a marketing mix that you think will reach your chosen group of consumers
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraph 1 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Advertising in modern marketing
- •Vocabulary exercises
- •I. Match each term with its equivalent in the right-hand column
- •II. Do you think that the advertising practices described below are acceptable? Are there any other types of advertising that you find offensive?
- •V. Complete the text with the words below.
- •V. Complete the following extract from a letter to an advertising agency from the Sales Director of Supremo Supermarket by circling the correct form from the choice given.
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraph 2 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Advertising in modern marketing
- •Vocabulary exercises
- •I. Match each term with its equivalent in the right-hand column
- •II. Do you think that the advertising practices described below are acceptable? Are there any other types of advertising that you find offensive?
- •IV. Complete the text with the words below.
- •V. Complete the following extract from a letter to an advertising agency from the Sales Director of Supremo Supermarket by circling the correct form from the choice given.
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraph 3 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Advertising in modern marketing
- •Vocabulary exercises
- •I. Match each term with its equivalent in the right-hand column
- •II. Do you think that the advertising practices described below are acceptable? Are there any other types of advertising that you find offensive?
- •IV. Complete the text with the words below.
- •V. Complete the following extract from a letter to an advertising agency from the Sales Director of Supremo Supermarket by circling the correct form from the choice given.
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraph 4 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Advertising in modern marketing
- •Vocabulary exercises
- •I. Match each term with its equivalent in the right-hand column
- •II. Do you think that the advertising practices described below are acceptable? Are there any other types of advertising that you find offensive?
- •IV. Complete the text with the words below.
- •V. Complete the following extract from a letter to an advertising agency from the Sales Director of Supremo Supermarket by circling the correct form from the choice given.
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraphs 1-2 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •I. Translate into Ukrainian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Match the following categories of industrial products with their definitions:
- •V. Answer the following questions:
- •VI. Divide the following products into three groups - convenience products, shopping products and specialty products:
- •VII. Choose the best definition for each of the words and phrases:
- •VIII. Translate into English:
- •X. Make up a plan of the above text.
- •XI. Speak on the topic “Product” according to the plan you have made. Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraphs 3-5 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •I. Translate into Ukrainian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Match the following categories of industrial products with their definitions:
- •V. Answer the following questions:
- •VI. Divide the following products into three groups - convenience products, shopping products and specialty products:
- •VII. Choose the best definition for each of the words and phrases:
- •VIII. Translate into English:
- •X. Make up a plan of the above text.
- •XI. Speak on the topic “Product” according to the plan you have made. Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraphs 6-7 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •I. Translate into Ukrainian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Match the following categories of industrial products with their definitions:
- •V. Answer the following questions:
- •VI. Divide the following products into three groups - convenience products, shopping products and specialty products:
- •VII. Choose the best definition for each of the words and phrases:
- •VIII. Translate into English:
- •X. Make up a plan of the above text.
- •XI. Speak on the topic “Product” according to the plan you have made. Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraphs 8-11 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •I. Translate into Ukrainian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Match the following categories of industrial products with their definitions:
- •V. Answer the following questions:
- •VI. Divide the following products into three groups - convenience products, shopping products and specialty products:
- •VII. Choose the best definition for each of the words and phrases:
- •VIII. Translate into English:
- •X. Make up a plan of the above text.
- •XI. Speak on the topic “Product” according to the plan you have made. Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraphs 12-14 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •I. Translate into Ukrainian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Match the following categories of industrial products with their definitions:
- •V. Answer the following questions:
- •VI. Divide the following products into three groups - convenience products, shopping products and specialty products:
- •VII. Choose the best definition for each of the words and phrases:
- •VIII. Translate into English:
- •X. Make up a plan of the above text.
- •XI. Speak on the topic “Product” according to the plan you have made. Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraphs 1-2 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Stages of the Product Life Cycle
- •Vocabulary exercises
- •I. Translate into Ukrainian:
- •II. Find the English equivalents:
- •IV. Fill in the gaps with the words from the exercise above:
- •VI. Fill in the blanks according to the text:
- •VII. Translate into English:
- •VIII. Find out to what stages of the product life style these statements refer:
- •IX. Questions and assignments:
- •X. Agree or disagree with the statements. Use the following phrases:
- •XI. Discussion questions. Work in groups and discuss the following points:
- •Make up a written abstract of the above text.
- •XIII. Retell the prepared abstract on “The Product Life Cycle”.
VII. Translate into English:
Товари – як люди, вони народжуються, живуть та помирають.
Кожний товар проходить життєвий цикл товару, що представляє ряд стадій: вихід в ринок (впровадження), зростання, зрілість та спад.
У стадії впровадження знання товару споживачем та прийнятність товару низькі.
Ціна інколи є високою й покупці – в основному, люди, що бажають бути “першими” у придбанні нового продукту.
В стадії зростання продажу збут зростає швидко, оскільки продукт стає добре відомим.
В стадії зростання прибуток (profits) досягає найвищої точки й починає зменшуватися.
На початку стадії зрілості об’єм продажу (sales volume) все ще зростає, але швидкість зростання зменшується.
Прибуток зменшується протягом всієї цієї стадії.
На цій стадії цінова стратегія повинна бути гнучкою.
на стадії спаду об’єм продажу різко скорочується.
Ринкові виробники повинні знати життєвий цикл кожного продукту.
VIII. Find out to what stages of the product life style these statements refer:
«Sales increase rapidly as the product becomes well - known. Profits reach the peak and begin to decline during this period.»
«Sales are still increasing during this stage but the rate of increase has slowed. Later in this stage the sales curve peaks and begins to decline. Profits decline during this stage.»
3. «Customer awareness and acceptance of the product are low. Sales rise gradually, initially high costs result in low profit, or even in a loss. Purchasers are primarily the people who want to be «the first».
4. During this stage «sales volume decreases sharply. Profits continue to fall. The company may eliminate less profitable versions of the product from the product line and may decide to drop the product entirely».
IX. Questions and assignments:
What is a product life cycle?
Name the four stages of life cycle.
Are there many competitors in the introduction stage of a product? Who are the purchasers at this stage?
What is the marketing challenge at this stage?
What can you say about sales at the growth stage?
What is the management's goal at this stage?
Is it necessary to built brand loyalty during this stage?
What can you say about the sales in the beginning of the maturity stage?
What happens (трапляється) with the sales curve later in this stage?
How many the market share be strengthened during a product's maturity stage?
Explain (поясніть) how pricing strategies change during this stage.
What can you say about the sales volume during the decline stage?
Outline (коротко викладіть) the factors, which cause the decline of a product.
May the company eliminate less profitable from the product line or decide to drop the product entirely?
15. How is the life cycle of instant coffee described? Do you know other examples?
X. Agree or disagree with the statements. Use the following phrases:
That's wrong. |
Це невірно. |
That's (quite) right. |
Цілком вірно. |
That's not quite true to the fact |
Це не зовсім відповідає факту. |
According to the text... |
Згідно з текс.том.. |
In the growth stage, sales rise gradually as the product becomes well known.
At the beginning of maturity stage sales are still increasing, but the rate of increase has slowed.
In the introduction stage, customer awareness and acceptance of the product are high. Sales rise gradually.
During the decline stage, sales volume decreases sharply, profits continue to fall.
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