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Файл:ККР заоч. 7 с.анг мова.doc
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- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraph 1 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •I. Answer the following questions:
- •II. Find in the text the following words and word combinations and translate them:
- •III. Find English equivalents to the words and word combinations given below:
- •IV. Match each term with its definition in the right-hand column
- •V. Fill in the blanks from the words below. Translate the sentences into Ukrainian:
- •VI. Fill in the missing words in the table
- •VII. Translate the following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraph 2 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Identify, V. – ототожнювати, визначати. (Determine, decide, define.)
- •Influence, n., V. – вплив, впливати. (n. Impact, effect, strong impression)
- •Isolate V. – ізолювати, відокремлювати
- •Vocabulary exercises
- •I. Answer the following questions:
- •II. Find in the text the following words and word combinations and translate them:
- •III. Find English equivalents to the words and word combinations given below:
- •IV. Match each term with its definition in the right-hand column
- •V. Fill in the blanks from the words below. Translate the sentences into Ukrainian:
- •VI. Fill in the missing words in the table
- •VII. Translate the following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraphs 3-4 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Identify, V. – ототожнювати, визначати. (Determine, decide, define.)
- •Influence, n., V. – вплив, впливати. (n. Impact, effect, strong impression)
- •Isolate V. – ізолювати, відокремлювати
- •Vocabulary exercises
- •I. Answer the following questions:
- •II. Find in the text the following words and word combinations and translate them:
- •III. Find English equivalents to the words and word combinations given below:
- •IV. Match each term with its definition in the right-hand column
- •V. Fill in the blanks from the words below. Translate the sentences into Ukrainian:
- •VI. Fill in the missing words in the table
- •VII. Translate the following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraphs 5-6 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Identify, V. – ототожнювати, визначати. (Determine, decide, define.)
- •Influence, n., V. – вплив, впливати. (n. Impact, effect, strong impression)
- •Isolate V. – ізолювати, відокремлювати
- •Vocabulary exercises
- •I. Answer the following questions:
- •II. Find in the text the following words and word combinations and translate them:
- •III. Find English equivalents to the words and word combinations given below:
- •IV. Match each term with its definition in the right-hand column
- •V. Fill in the blanks from the words below. Translate the sentences into Ukrainian:
- •VI. Fill in the missing words in the table
- •VII. Translate the following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraphs 7-8 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Identify, V. – ототожнювати, визначати. (Determine, decide, define.)
- •Influence, n., V. – вплив, впливати. (n. Impact, effect, strong impression)
- •Isolate V. – ізолювати, відокремлювати
- •Vocabulary exercises
- •I. Answer the following questions:
- •II. Find in the text the following words and word combinations and translate them:
- •III. Find English equivalents to the words and word combinations given below:
- •IV. Match each term with its definition in the right-hand column
- •V. Fill in the blanks from the words below. Translate the sentences into Ukrainian:
- •VI. Fill in the missing words in the table
- •VII. Translate the following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Vocabulary exercises
- •I. Translate the following words and word combinations:
- •II. Find English equivalents to the words given below:
- •III. Answer the following questions:
- •V. Fill in the blanks:
- •VI. Translate the Following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Vocabulary exercises
- •I. Translate the following words and word combinations:
- •II. Find English equivalents to the words given below:
- •III. Answer the following questions:
- •V. Fill in the blanks:
- •VI. Translate the Following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Vocabulary exercises
- •I. Translate the following words and word combinations:
- •II. Find English equivalents to the words given below:
- •III. Answer the following questions:
- •V. Fill in the blanks:
- •VI. Translate the Following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Vocabulary exercises
- •I. Translate the following words and word combinations:
- •II. Find English equivalents to the words given below:
- •III. Answer the following questions:
- •V. Fill in the blanks:
- •VI. Translate the Following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Vocabulary exercises
- •I. Translate the following words and word combinations:
- •II. Find English equivalents to the words given below:
- •III. Answer the following questions:
- •V. Fill in the blanks:
- •VI. Translate the Following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Vocabulary exercises
- •I. Translate the following words and word combinations:
- •II. Find English equivalents to the words given below:
- •III. Answer the following questions:
- •V. Fill in the blanks:
- •VI. Translate the Following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Vocabulary exercises
- •I. Translate into Ukrainian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Answer the questions:
- •V. Translate into English in writing:
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Vocabulary exercises
- •I. Translate into Ukrainian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Answer the questions:
- •V. Translate into English in writing:
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Vocabulary exercises
- •I. Translate into Ukrainian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Answer the questions:
- •V. Translate into English in writing:
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •The four p’s.
- •Read and translate the text (paragraphs 1-2 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •Give the Ukrainian for the following words and word-combination:
- •Form nouns from the following verbs:
- •Fill in the blanks with the most appropriate terms from the list
- •VI. Which of the following items best completes the statement
- •VIII. Answer the following questions:
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •The four p’s
- •Read and translate the text (paragraph 3 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •Give the Ukrainian for the following words and word-combination:
- •Form nouns from the following verbs:
- •Fill in the blanks with the most appropriate terms from the list
- •VI. Which of the following items best completes the statement
- •VIII. Answer the following questions:
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •The four p’s
- •1. Read and translate the text (paragraphs 4-5 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •Give the Ukrainian for the following words and word-combination:
- •Form nouns from the following verbs:
- •Fill in the blanks with the most appropriate terms from the list
- •VI. Which of the following items best completes the statement
- •VII. Various problems that might occur in the marketing process are listed below. Determine to which of the four p’s each problem is most closely related
- •VIII. Answer the following questions:
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •The four p’s
- •1. Read and translate the text (paragraphs 6-7 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •Give the Ukrainian for the following words and word-combination:
- •Form nouns from the following verbs:
- •Fill in the blanks with the most appropriate terms from the list
- •VI. Which of the following items best completes the statement
- •VIII. Answer the following questions:
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •The target market
- •Read and translate the text (paragraph 1 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •IV. Use the correct noun or verb forms is the sentences. Change the grammatical form of the words if necessary
- •V. Determine which of the following statements are true and which are false. Correct those statements which are false by rewriting them
- •VI. Complete the following sentences
- •Answer the following questions
- •VIII. Determine the marketing mix that you think would the successful for this particular group of consumers (target market)
- •IX. Choose a target market and develop the four p’s in a marketing mix that you think will reach your chosen group of consumers
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •The Target Market
- •Read and translate the text (paragraph 2 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •IV. Use the correct noun or verb forms is the sentences. Change the grammatical form of the words if necessary
- •V. Determine which of the following statements are true and which are false. Correct those statements which are false by rewriting them
- •VI. Complete the following sentences
- •Answer the following questions
- •VIII. Determine the marketing mix that you think would the successful for this particular group of consumers (target market)
- •IX. Choose a target market and develop the four p’s in a marketing mix that you think will reach your chosen group of consumers
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraph 1 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Advertising in modern marketing
- •Vocabulary exercises
- •I. Match each term with its equivalent in the right-hand column
- •II. Do you think that the advertising practices described below are acceptable? Are there any other types of advertising that you find offensive?
- •V. Complete the text with the words below.
- •V. Complete the following extract from a letter to an advertising agency from the Sales Director of Supremo Supermarket by circling the correct form from the choice given.
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraph 2 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Advertising in modern marketing
- •Vocabulary exercises
- •I. Match each term with its equivalent in the right-hand column
- •II. Do you think that the advertising practices described below are acceptable? Are there any other types of advertising that you find offensive?
- •IV. Complete the text with the words below.
- •V. Complete the following extract from a letter to an advertising agency from the Sales Director of Supremo Supermarket by circling the correct form from the choice given.
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraph 3 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Advertising in modern marketing
- •Vocabulary exercises
- •I. Match each term with its equivalent in the right-hand column
- •II. Do you think that the advertising practices described below are acceptable? Are there any other types of advertising that you find offensive?
- •IV. Complete the text with the words below.
- •V. Complete the following extract from a letter to an advertising agency from the Sales Director of Supremo Supermarket by circling the correct form from the choice given.
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraph 4 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Advertising in modern marketing
- •Vocabulary exercises
- •I. Match each term with its equivalent in the right-hand column
- •II. Do you think that the advertising practices described below are acceptable? Are there any other types of advertising that you find offensive?
- •IV. Complete the text with the words below.
- •V. Complete the following extract from a letter to an advertising agency from the Sales Director of Supremo Supermarket by circling the correct form from the choice given.
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraphs 1-2 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •I. Translate into Ukrainian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Match the following categories of industrial products with their definitions:
- •V. Answer the following questions:
- •VI. Divide the following products into three groups - convenience products, shopping products and specialty products:
- •VII. Choose the best definition for each of the words and phrases:
- •VIII. Translate into English:
- •X. Make up a plan of the above text.
- •XI. Speak on the topic “Product” according to the plan you have made. Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraphs 3-5 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •I. Translate into Ukrainian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Match the following categories of industrial products with their definitions:
- •V. Answer the following questions:
- •VI. Divide the following products into three groups - convenience products, shopping products and specialty products:
- •VII. Choose the best definition for each of the words and phrases:
- •VIII. Translate into English:
- •X. Make up a plan of the above text.
- •XI. Speak on the topic “Product” according to the plan you have made. Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraphs 6-7 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •I. Translate into Ukrainian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Match the following categories of industrial products with their definitions:
- •V. Answer the following questions:
- •VI. Divide the following products into three groups - convenience products, shopping products and specialty products:
- •VII. Choose the best definition for each of the words and phrases:
- •VIII. Translate into English:
- •X. Make up a plan of the above text.
- •XI. Speak on the topic “Product” according to the plan you have made. Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraphs 8-11 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •I. Translate into Ukrainian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Match the following categories of industrial products with their definitions:
- •V. Answer the following questions:
- •VI. Divide the following products into three groups - convenience products, shopping products and specialty products:
- •VII. Choose the best definition for each of the words and phrases:
- •VIII. Translate into English:
- •X. Make up a plan of the above text.
- •XI. Speak on the topic “Product” according to the plan you have made. Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraphs 12-14 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •I. Translate into Ukrainian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Match the following categories of industrial products with their definitions:
- •V. Answer the following questions:
- •VI. Divide the following products into three groups - convenience products, shopping products and specialty products:
- •VII. Choose the best definition for each of the words and phrases:
- •VIII. Translate into English:
- •X. Make up a plan of the above text.
- •XI. Speak on the topic “Product” according to the plan you have made. Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraphs 1-2 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Stages of the Product Life Cycle
- •Vocabulary exercises
- •I. Translate into Ukrainian:
- •II. Find the English equivalents:
- •IV. Fill in the gaps with the words from the exercise above:
- •VI. Fill in the blanks according to the text:
- •VII. Translate into English:
- •VIII. Find out to what stages of the product life style these statements refer:
- •IX. Questions and assignments:
- •X. Agree or disagree with the statements. Use the following phrases:
- •XI. Discussion questions. Work in groups and discuss the following points:
- •Make up a written abstract of the above text.
- •XIII. Retell the prepared abstract on “The Product Life Cycle”.
II. Find the English equivalents:
Збут; об’єм продажу (збуту), доход від продажу; загальний товарний асортимент; стимули збуту; прибуток; збиток; собівартість одиниці продукції; ефективність виробництва; прихильність до певного сорту або марки товару; товарний запас; агент з продажу; ринкова доля; канали розповсюдження; показник; крива продаж; зняти товар з продажу; покривати затрати; приймати рішення; розширювати; задовольняти потреби; покращувати; збанкрутувати; приваблювати; пропонувати.
III. Match the following words with their synonyms:
|
a. to eliminate b. to carry on c. improvement d. to lower e. to compensate f. to change, to alter g. to fit h. being i. to enlarge j. little by little |
IV. Fill in the gaps with the words from the exercise above:
We have to … this product in response to the needs of the market.
We have been able to … our tax by 10%.
After its introduction to the market the product has … won the customers’ loyalty.
If the firm wants to … the popularity of the product, they should … its quality and … it according to the needs of the consumers.
At the stage of decline the company may … less popular products.
V. Make up the appropriate nouns and adjectives if possible from the following verbs:
VERB |
NOUN |
ADJECTIVE |
to appear |
|
|
to extend |
|
|
to fail |
|
|
to vary |
|
|
to exist |
|
|
to attract |
|
|
to maintain |
|
|
to improve |
|
|
to broaden |
|
|
to simplify |
|
|
to strengthen |
|
|
to determine |
|
|
VI. Fill in the blanks according to the text:
1. Every product progresses through a ....
2. A firm must be able to launch, modify, and delete products in response to ... in product life cycle.
3. The product life cycle consists of four stages-introduction, growth; maturity, and ....
4. In the introduction stage sales rise gradually but initially high marketing costs result in low profit or even in a....
5. The marketing challenge at this stage is to make potential customers aware of the product's existence and its ... benefits, and uses.
6. The product should be priced to attract the particular ......that has the greatest desire and ability to buy the product.
7. In the growth stage, ... increase rapidly as the product becomes well known.
8. During the growth stage profits reach a... and begin to decline.
9. At the beginning of the-maturity stage sales are still .... but the rate of increase has slowed.
10. During a product's maturity stage, its...... may be strengthened by redesigned packaging or style change.
11. ... decline during this stage.
12. During the decline stage, sales volume ... sharply, profits continue to ....
13. A product usually declines because of technological advances or environmental factors, or because consumers have switched to.......
14. Marketers should know the......stage of each product.
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