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Файл:ККР заоч. 7 с.анг мова.doc
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- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraph 1 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •I. Answer the following questions:
- •II. Find in the text the following words and word combinations and translate them:
- •III. Find English equivalents to the words and word combinations given below:
- •IV. Match each term with its definition in the right-hand column
- •V. Fill in the blanks from the words below. Translate the sentences into Ukrainian:
- •VI. Fill in the missing words in the table
- •VII. Translate the following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraph 2 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Identify, V. – ототожнювати, визначати. (Determine, decide, define.)
- •Influence, n., V. – вплив, впливати. (n. Impact, effect, strong impression)
- •Isolate V. – ізолювати, відокремлювати
- •Vocabulary exercises
- •I. Answer the following questions:
- •II. Find in the text the following words and word combinations and translate them:
- •III. Find English equivalents to the words and word combinations given below:
- •IV. Match each term with its definition in the right-hand column
- •V. Fill in the blanks from the words below. Translate the sentences into Ukrainian:
- •VI. Fill in the missing words in the table
- •VII. Translate the following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraphs 3-4 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Identify, V. – ототожнювати, визначати. (Determine, decide, define.)
- •Influence, n., V. – вплив, впливати. (n. Impact, effect, strong impression)
- •Isolate V. – ізолювати, відокремлювати
- •Vocabulary exercises
- •I. Answer the following questions:
- •II. Find in the text the following words and word combinations and translate them:
- •III. Find English equivalents to the words and word combinations given below:
- •IV. Match each term with its definition in the right-hand column
- •V. Fill in the blanks from the words below. Translate the sentences into Ukrainian:
- •VI. Fill in the missing words in the table
- •VII. Translate the following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraphs 5-6 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Identify, V. – ототожнювати, визначати. (Determine, decide, define.)
- •Influence, n., V. – вплив, впливати. (n. Impact, effect, strong impression)
- •Isolate V. – ізолювати, відокремлювати
- •Vocabulary exercises
- •I. Answer the following questions:
- •II. Find in the text the following words and word combinations and translate them:
- •III. Find English equivalents to the words and word combinations given below:
- •IV. Match each term with its definition in the right-hand column
- •V. Fill in the blanks from the words below. Translate the sentences into Ukrainian:
- •VI. Fill in the missing words in the table
- •VII. Translate the following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraphs 7-8 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Identify, V. – ототожнювати, визначати. (Determine, decide, define.)
- •Influence, n., V. – вплив, впливати. (n. Impact, effect, strong impression)
- •Isolate V. – ізолювати, відокремлювати
- •Vocabulary exercises
- •I. Answer the following questions:
- •II. Find in the text the following words and word combinations and translate them:
- •III. Find English equivalents to the words and word combinations given below:
- •IV. Match each term with its definition in the right-hand column
- •V. Fill in the blanks from the words below. Translate the sentences into Ukrainian:
- •VI. Fill in the missing words in the table
- •VII. Translate the following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Vocabulary exercises
- •I. Translate the following words and word combinations:
- •II. Find English equivalents to the words given below:
- •III. Answer the following questions:
- •V. Fill in the blanks:
- •VI. Translate the Following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Vocabulary exercises
- •I. Translate the following words and word combinations:
- •II. Find English equivalents to the words given below:
- •III. Answer the following questions:
- •V. Fill in the blanks:
- •VI. Translate the Following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Vocabulary exercises
- •I. Translate the following words and word combinations:
- •II. Find English equivalents to the words given below:
- •III. Answer the following questions:
- •V. Fill in the blanks:
- •VI. Translate the Following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Vocabulary exercises
- •I. Translate the following words and word combinations:
- •II. Find English equivalents to the words given below:
- •III. Answer the following questions:
- •V. Fill in the blanks:
- •VI. Translate the Following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Vocabulary exercises
- •I. Translate the following words and word combinations:
- •II. Find English equivalents to the words given below:
- •III. Answer the following questions:
- •V. Fill in the blanks:
- •VI. Translate the Following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Vocabulary exercises
- •I. Translate the following words and word combinations:
- •II. Find English equivalents to the words given below:
- •III. Answer the following questions:
- •V. Fill in the blanks:
- •VI. Translate the Following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Vocabulary exercises
- •I. Translate into Ukrainian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Answer the questions:
- •V. Translate into English in writing:
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Vocabulary exercises
- •I. Translate into Ukrainian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Answer the questions:
- •V. Translate into English in writing:
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Vocabulary exercises
- •I. Translate into Ukrainian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Answer the questions:
- •V. Translate into English in writing:
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •The four p’s.
- •Read and translate the text (paragraphs 1-2 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •Give the Ukrainian for the following words and word-combination:
- •Form nouns from the following verbs:
- •Fill in the blanks with the most appropriate terms from the list
- •VI. Which of the following items best completes the statement
- •VIII. Answer the following questions:
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •The four p’s
- •Read and translate the text (paragraph 3 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •Give the Ukrainian for the following words and word-combination:
- •Form nouns from the following verbs:
- •Fill in the blanks with the most appropriate terms from the list
- •VI. Which of the following items best completes the statement
- •VIII. Answer the following questions:
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •The four p’s
- •1. Read and translate the text (paragraphs 4-5 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •Give the Ukrainian for the following words and word-combination:
- •Form nouns from the following verbs:
- •Fill in the blanks with the most appropriate terms from the list
- •VI. Which of the following items best completes the statement
- •VII. Various problems that might occur in the marketing process are listed below. Determine to which of the four p’s each problem is most closely related
- •VIII. Answer the following questions:
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •The four p’s
- •1. Read and translate the text (paragraphs 6-7 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •Give the Ukrainian for the following words and word-combination:
- •Form nouns from the following verbs:
- •Fill in the blanks with the most appropriate terms from the list
- •VI. Which of the following items best completes the statement
- •VIII. Answer the following questions:
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •The target market
- •Read and translate the text (paragraph 1 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •IV. Use the correct noun or verb forms is the sentences. Change the grammatical form of the words if necessary
- •V. Determine which of the following statements are true and which are false. Correct those statements which are false by rewriting them
- •VI. Complete the following sentences
- •Answer the following questions
- •VIII. Determine the marketing mix that you think would the successful for this particular group of consumers (target market)
- •IX. Choose a target market and develop the four p’s in a marketing mix that you think will reach your chosen group of consumers
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •The Target Market
- •Read and translate the text (paragraph 2 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •IV. Use the correct noun or verb forms is the sentences. Change the grammatical form of the words if necessary
- •V. Determine which of the following statements are true and which are false. Correct those statements which are false by rewriting them
- •VI. Complete the following sentences
- •Answer the following questions
- •VIII. Determine the marketing mix that you think would the successful for this particular group of consumers (target market)
- •IX. Choose a target market and develop the four p’s in a marketing mix that you think will reach your chosen group of consumers
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraph 1 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Advertising in modern marketing
- •Vocabulary exercises
- •I. Match each term with its equivalent in the right-hand column
- •II. Do you think that the advertising practices described below are acceptable? Are there any other types of advertising that you find offensive?
- •V. Complete the text with the words below.
- •V. Complete the following extract from a letter to an advertising agency from the Sales Director of Supremo Supermarket by circling the correct form from the choice given.
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraph 2 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Advertising in modern marketing
- •Vocabulary exercises
- •I. Match each term with its equivalent in the right-hand column
- •II. Do you think that the advertising practices described below are acceptable? Are there any other types of advertising that you find offensive?
- •IV. Complete the text with the words below.
- •V. Complete the following extract from a letter to an advertising agency from the Sales Director of Supremo Supermarket by circling the correct form from the choice given.
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraph 3 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Advertising in modern marketing
- •Vocabulary exercises
- •I. Match each term with its equivalent in the right-hand column
- •II. Do you think that the advertising practices described below are acceptable? Are there any other types of advertising that you find offensive?
- •IV. Complete the text with the words below.
- •V. Complete the following extract from a letter to an advertising agency from the Sales Director of Supremo Supermarket by circling the correct form from the choice given.
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraph 4 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Advertising in modern marketing
- •Vocabulary exercises
- •I. Match each term with its equivalent in the right-hand column
- •II. Do you think that the advertising practices described below are acceptable? Are there any other types of advertising that you find offensive?
- •IV. Complete the text with the words below.
- •V. Complete the following extract from a letter to an advertising agency from the Sales Director of Supremo Supermarket by circling the correct form from the choice given.
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraphs 1-2 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •I. Translate into Ukrainian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Match the following categories of industrial products with their definitions:
- •V. Answer the following questions:
- •VI. Divide the following products into three groups - convenience products, shopping products and specialty products:
- •VII. Choose the best definition for each of the words and phrases:
- •VIII. Translate into English:
- •X. Make up a plan of the above text.
- •XI. Speak on the topic “Product” according to the plan you have made. Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraphs 3-5 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •I. Translate into Ukrainian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Match the following categories of industrial products with their definitions:
- •V. Answer the following questions:
- •VI. Divide the following products into three groups - convenience products, shopping products and specialty products:
- •VII. Choose the best definition for each of the words and phrases:
- •VIII. Translate into English:
- •X. Make up a plan of the above text.
- •XI. Speak on the topic “Product” according to the plan you have made. Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraphs 6-7 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •I. Translate into Ukrainian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Match the following categories of industrial products with their definitions:
- •V. Answer the following questions:
- •VI. Divide the following products into three groups - convenience products, shopping products and specialty products:
- •VII. Choose the best definition for each of the words and phrases:
- •VIII. Translate into English:
- •X. Make up a plan of the above text.
- •XI. Speak on the topic “Product” according to the plan you have made. Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraphs 8-11 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •I. Translate into Ukrainian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Match the following categories of industrial products with their definitions:
- •V. Answer the following questions:
- •VI. Divide the following products into three groups - convenience products, shopping products and specialty products:
- •VII. Choose the best definition for each of the words and phrases:
- •VIII. Translate into English:
- •X. Make up a plan of the above text.
- •XI. Speak on the topic “Product” according to the plan you have made. Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraphs 12-14 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •I. Translate into Ukrainian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Match the following categories of industrial products with their definitions:
- •V. Answer the following questions:
- •VI. Divide the following products into three groups - convenience products, shopping products and specialty products:
- •VII. Choose the best definition for each of the words and phrases:
- •VIII. Translate into English:
- •X. Make up a plan of the above text.
- •XI. Speak on the topic “Product” according to the plan you have made. Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraphs 1-2 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Stages of the Product Life Cycle
- •Vocabulary exercises
- •I. Translate into Ukrainian:
- •II. Find the English equivalents:
- •IV. Fill in the gaps with the words from the exercise above:
- •VI. Fill in the blanks according to the text:
- •VII. Translate into English:
- •VIII. Find out to what stages of the product life style these statements refer:
- •IX. Questions and assignments:
- •X. Agree or disagree with the statements. Use the following phrases:
- •XI. Discussion questions. Work in groups and discuss the following points:
- •Make up a written abstract of the above text.
- •XIII. Retell the prepared abstract on “The Product Life Cycle”.
V. Complete the following extract from a letter to an advertising agency from the Sales Director of Supremo Supermarket by circling the correct form from the choice given.
Dear Paul, I wrote/was writing to you at this time last year to inform you of the developments in our company. At that time, we negotiated/were negotiating with the French company Hypervend for a share of the supermarket business. Hypervend subsequently accepted/were accepting our proposal and our products started/were starting to appear on the shelves at the end of the year. However, some six months later we found/were finding that customers bought/were buying more and more rival French products. Hypervend's management said/were saying that we didn't package/weren't packaging our products for French consumers, who moved/were moving to lighter and more colourful designs. We therefore asked/were asking you to study French packaging tastes. As I said/was saying when you completed/were completing your study, we felt/were feeling that your approach didn't .get/wasn't getting to the heart of the matter. Therefore, when we received/were receiving your invoice, I was surprised.
VI. SPEAR, a mail order company, is planning a new advertising campaign. Below is an extract from an internal report to senior marketers in the company. Fill in the missing words and phrases in the report. Choose from the following:
advertisements |
commercials |
hard sell |
advertising mix |
competition |
impulse buying |
campaign |
consumer awareness |
mail shot |
catalogue |
direct mail |
|
ADVERTISING PLAN
Our plan is to sell products through a (1)… And mail order service. We will use a high pressure, (2) ____________ approach. We can attract customers to order the goods by offering special (3) ____________ prizes. Once the catalogue arrives, consumers will order goods which have an instant appeal: we will depend on (4) ______ . Another approach is to run a long advertising (5) __________ to increase (6) ____________ of our products. We plan a variety of advertising techniques: this (7) ___________ will consists of television (8) ___________, newspaper (9) _______, and street advertising. We have a good target customer database, so we will use (10) ______ twice, to put extra pressure on those who do not answer the first time.
Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
Варіант 23
Read and translate the text (paragraph 3 in a written form). Before reading look through and remember the following words and word combinations from the text.
Outdoor advertising – зовнішня реклама
Word-of-mouth promotion – свідчення на користь товару.
Tremendous – жахливий, приголомшливий.
Subsidize - субсидувати
Expenditure – використання, pl. Видатки.
Distinction – різниця
Persuasive – переконуючий
Maintenance of demand – підтримка попиту
Advertising account Advertising appeal Advertising awareness Advertising copy Advertising solder Advertising media Advertising performance Billboard advertising Wall advertising Broadcast advertising Advertising panel |
Рекламодавець, клієнт Рекламна концепція Проінформірованість про рекламу Текст рекламного оголошення Рекламний проспект Засоби реклами Дієвість реклами Реклама на стендах Настінна реклама Реклама по радіо Рекламний щит |
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