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Файл:ККР заоч. 7 с.анг мова.doc
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- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraph 1 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •I. Answer the following questions:
- •II. Find in the text the following words and word combinations and translate them:
- •III. Find English equivalents to the words and word combinations given below:
- •IV. Match each term with its definition in the right-hand column
- •V. Fill in the blanks from the words below. Translate the sentences into Ukrainian:
- •VI. Fill in the missing words in the table
- •VII. Translate the following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraph 2 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Identify, V. – ототожнювати, визначати. (Determine, decide, define.)
- •Influence, n., V. – вплив, впливати. (n. Impact, effect, strong impression)
- •Isolate V. – ізолювати, відокремлювати
- •Vocabulary exercises
- •I. Answer the following questions:
- •II. Find in the text the following words and word combinations and translate them:
- •III. Find English equivalents to the words and word combinations given below:
- •IV. Match each term with its definition in the right-hand column
- •V. Fill in the blanks from the words below. Translate the sentences into Ukrainian:
- •VI. Fill in the missing words in the table
- •VII. Translate the following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraphs 3-4 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Identify, V. – ототожнювати, визначати. (Determine, decide, define.)
- •Influence, n., V. – вплив, впливати. (n. Impact, effect, strong impression)
- •Isolate V. – ізолювати, відокремлювати
- •Vocabulary exercises
- •I. Answer the following questions:
- •II. Find in the text the following words and word combinations and translate them:
- •III. Find English equivalents to the words and word combinations given below:
- •IV. Match each term with its definition in the right-hand column
- •V. Fill in the blanks from the words below. Translate the sentences into Ukrainian:
- •VI. Fill in the missing words in the table
- •VII. Translate the following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraphs 5-6 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Identify, V. – ототожнювати, визначати. (Determine, decide, define.)
- •Influence, n., V. – вплив, впливати. (n. Impact, effect, strong impression)
- •Isolate V. – ізолювати, відокремлювати
- •Vocabulary exercises
- •I. Answer the following questions:
- •II. Find in the text the following words and word combinations and translate them:
- •III. Find English equivalents to the words and word combinations given below:
- •IV. Match each term with its definition in the right-hand column
- •V. Fill in the blanks from the words below. Translate the sentences into Ukrainian:
- •VI. Fill in the missing words in the table
- •VII. Translate the following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraphs 7-8 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Identify, V. – ототожнювати, визначати. (Determine, decide, define.)
- •Influence, n., V. – вплив, впливати. (n. Impact, effect, strong impression)
- •Isolate V. – ізолювати, відокремлювати
- •Vocabulary exercises
- •I. Answer the following questions:
- •II. Find in the text the following words and word combinations and translate them:
- •III. Find English equivalents to the words and word combinations given below:
- •IV. Match each term with its definition in the right-hand column
- •V. Fill in the blanks from the words below. Translate the sentences into Ukrainian:
- •VI. Fill in the missing words in the table
- •VII. Translate the following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Vocabulary exercises
- •I. Translate the following words and word combinations:
- •II. Find English equivalents to the words given below:
- •III. Answer the following questions:
- •V. Fill in the blanks:
- •VI. Translate the Following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Vocabulary exercises
- •I. Translate the following words and word combinations:
- •II. Find English equivalents to the words given below:
- •III. Answer the following questions:
- •V. Fill in the blanks:
- •VI. Translate the Following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Vocabulary exercises
- •I. Translate the following words and word combinations:
- •II. Find English equivalents to the words given below:
- •III. Answer the following questions:
- •V. Fill in the blanks:
- •VI. Translate the Following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Vocabulary exercises
- •I. Translate the following words and word combinations:
- •II. Find English equivalents to the words given below:
- •III. Answer the following questions:
- •V. Fill in the blanks:
- •VI. Translate the Following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Vocabulary exercises
- •I. Translate the following words and word combinations:
- •II. Find English equivalents to the words given below:
- •III. Answer the following questions:
- •V. Fill in the blanks:
- •VI. Translate the Following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Vocabulary exercises
- •I. Translate the following words and word combinations:
- •II. Find English equivalents to the words given below:
- •III. Answer the following questions:
- •V. Fill in the blanks:
- •VI. Translate the Following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Vocabulary exercises
- •I. Translate into Ukrainian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Answer the questions:
- •V. Translate into English in writing:
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Vocabulary exercises
- •I. Translate into Ukrainian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Answer the questions:
- •V. Translate into English in writing:
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Vocabulary exercises
- •I. Translate into Ukrainian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Answer the questions:
- •V. Translate into English in writing:
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •The four p’s.
- •Read and translate the text (paragraphs 1-2 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •Give the Ukrainian for the following words and word-combination:
- •Form nouns from the following verbs:
- •Fill in the blanks with the most appropriate terms from the list
- •VI. Which of the following items best completes the statement
- •VIII. Answer the following questions:
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •The four p’s
- •Read and translate the text (paragraph 3 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •Give the Ukrainian for the following words and word-combination:
- •Form nouns from the following verbs:
- •Fill in the blanks with the most appropriate terms from the list
- •VI. Which of the following items best completes the statement
- •VIII. Answer the following questions:
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •The four p’s
- •1. Read and translate the text (paragraphs 4-5 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •Give the Ukrainian for the following words and word-combination:
- •Form nouns from the following verbs:
- •Fill in the blanks with the most appropriate terms from the list
- •VI. Which of the following items best completes the statement
- •VII. Various problems that might occur in the marketing process are listed below. Determine to which of the four p’s each problem is most closely related
- •VIII. Answer the following questions:
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •The four p’s
- •1. Read and translate the text (paragraphs 6-7 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •Give the Ukrainian for the following words and word-combination:
- •Form nouns from the following verbs:
- •Fill in the blanks with the most appropriate terms from the list
- •VI. Which of the following items best completes the statement
- •VIII. Answer the following questions:
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •The target market
- •Read and translate the text (paragraph 1 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •IV. Use the correct noun or verb forms is the sentences. Change the grammatical form of the words if necessary
- •V. Determine which of the following statements are true and which are false. Correct those statements which are false by rewriting them
- •VI. Complete the following sentences
- •Answer the following questions
- •VIII. Determine the marketing mix that you think would the successful for this particular group of consumers (target market)
- •IX. Choose a target market and develop the four p’s in a marketing mix that you think will reach your chosen group of consumers
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •The Target Market
- •Read and translate the text (paragraph 2 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •IV. Use the correct noun or verb forms is the sentences. Change the grammatical form of the words if necessary
- •V. Determine which of the following statements are true and which are false. Correct those statements which are false by rewriting them
- •VI. Complete the following sentences
- •Answer the following questions
- •VIII. Determine the marketing mix that you think would the successful for this particular group of consumers (target market)
- •IX. Choose a target market and develop the four p’s in a marketing mix that you think will reach your chosen group of consumers
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraph 1 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Advertising in modern marketing
- •Vocabulary exercises
- •I. Match each term with its equivalent in the right-hand column
- •II. Do you think that the advertising practices described below are acceptable? Are there any other types of advertising that you find offensive?
- •V. Complete the text with the words below.
- •V. Complete the following extract from a letter to an advertising agency from the Sales Director of Supremo Supermarket by circling the correct form from the choice given.
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraph 2 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Advertising in modern marketing
- •Vocabulary exercises
- •I. Match each term with its equivalent in the right-hand column
- •II. Do you think that the advertising practices described below are acceptable? Are there any other types of advertising that you find offensive?
- •IV. Complete the text with the words below.
- •V. Complete the following extract from a letter to an advertising agency from the Sales Director of Supremo Supermarket by circling the correct form from the choice given.
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraph 3 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Advertising in modern marketing
- •Vocabulary exercises
- •I. Match each term with its equivalent in the right-hand column
- •II. Do you think that the advertising practices described below are acceptable? Are there any other types of advertising that you find offensive?
- •IV. Complete the text with the words below.
- •V. Complete the following extract from a letter to an advertising agency from the Sales Director of Supremo Supermarket by circling the correct form from the choice given.
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraph 4 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Advertising in modern marketing
- •Vocabulary exercises
- •I. Match each term with its equivalent in the right-hand column
- •II. Do you think that the advertising practices described below are acceptable? Are there any other types of advertising that you find offensive?
- •IV. Complete the text with the words below.
- •V. Complete the following extract from a letter to an advertising agency from the Sales Director of Supremo Supermarket by circling the correct form from the choice given.
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraphs 1-2 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •I. Translate into Ukrainian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Match the following categories of industrial products with their definitions:
- •V. Answer the following questions:
- •VI. Divide the following products into three groups - convenience products, shopping products and specialty products:
- •VII. Choose the best definition for each of the words and phrases:
- •VIII. Translate into English:
- •X. Make up a plan of the above text.
- •XI. Speak on the topic “Product” according to the plan you have made. Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraphs 3-5 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •I. Translate into Ukrainian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Match the following categories of industrial products with their definitions:
- •V. Answer the following questions:
- •VI. Divide the following products into three groups - convenience products, shopping products and specialty products:
- •VII. Choose the best definition for each of the words and phrases:
- •VIII. Translate into English:
- •X. Make up a plan of the above text.
- •XI. Speak on the topic “Product” according to the plan you have made. Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraphs 6-7 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •I. Translate into Ukrainian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Match the following categories of industrial products with their definitions:
- •V. Answer the following questions:
- •VI. Divide the following products into three groups - convenience products, shopping products and specialty products:
- •VII. Choose the best definition for each of the words and phrases:
- •VIII. Translate into English:
- •X. Make up a plan of the above text.
- •XI. Speak on the topic “Product” according to the plan you have made. Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraphs 8-11 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •I. Translate into Ukrainian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Match the following categories of industrial products with their definitions:
- •V. Answer the following questions:
- •VI. Divide the following products into three groups - convenience products, shopping products and specialty products:
- •VII. Choose the best definition for each of the words and phrases:
- •VIII. Translate into English:
- •X. Make up a plan of the above text.
- •XI. Speak on the topic “Product” according to the plan you have made. Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraphs 12-14 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •I. Translate into Ukrainian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Match the following categories of industrial products with their definitions:
- •V. Answer the following questions:
- •VI. Divide the following products into three groups - convenience products, shopping products and specialty products:
- •VII. Choose the best definition for each of the words and phrases:
- •VIII. Translate into English:
- •X. Make up a plan of the above text.
- •XI. Speak on the topic “Product” according to the plan you have made. Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraphs 1-2 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Stages of the Product Life Cycle
- •Vocabulary exercises
- •I. Translate into Ukrainian:
- •II. Find the English equivalents:
- •IV. Fill in the gaps with the words from the exercise above:
- •VI. Fill in the blanks according to the text:
- •VII. Translate into English:
- •VIII. Find out to what stages of the product life style these statements refer:
- •IX. Questions and assignments:
- •X. Agree or disagree with the statements. Use the following phrases:
- •XI. Discussion questions. Work in groups and discuss the following points:
- •Make up a written abstract of the above text.
- •XIII. Retell the prepared abstract on “The Product Life Cycle”.
Vocabulary exercises
I. Match each term with its equivalent in the right-hand column
1) advance advertising 2) bank advertising 3) billboard advertising 4) consumer advertising 5) direct advertising 6) direct-mail advertising 7) display advertising 8) media advertising 9)reminder advertising 10) selective advertising
11) trade advertising 12) transit advertising |
a) пряма споживча реклама b) банківська реклама c) попередня реклама d) Ам. реклама на стендах e) рекламування в комерційній пресі f) реклама, вибірково спрямована на певного споживача g) рекламування в транспорті h) пряма поштова реклама i) споживча реклама j) ілюстративна реклама k) повторна реклама l )газетно-журнальна реклама
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II. Do you think that the advertising practices described below are acceptable? Are there any other types of advertising that you find offensive?
Using children in advertisement.
Using nudity in advertisement.
Promoting alcohol on TV.
Comparing your products to your competitors’ products.
An image flashed onto a screen very quickly so that people are affected without noticing it (subliminal advertising).
Ш. Complete the questions with the best word or expression
1. Who are our existing ….customers….?
a) Customers b) consumers c) customs
2. Where are they …………….. ?
a) standing b) located c) staying
3. How do we …………….with them at present?
a) Communicate b) reach c) attract
4 What is our unique selling……… ?
a) idea b) thing c) point
5. Who and where are our………… customers?
a) potential b) desired c) hopeful
6. How can we…………………… them through advertising?
a) focus b) reach c) get
7.What do we know about our……..?
a) opponents b) opposites c) competitors
8. How is our ………….. of products / services different from theirs?
a) range b) size c) scope
9. What are their ………………… ?
a) ups and downs b) strengths and weaknesses c) give and take
10. How do they advertise? What …………… do they use?
a) media b) routes c) canals
IV. Complete the text with the words below.
adding
capturing differentiating gai
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Advertising does not work in the same way as a sales pitch. Very little advertising tries to persuade anyone to buy immediately. Advertising has to motivate customers to take further action, such as making a telephone call or visiting the shops. Creative advertising offers many benefits and helps businesses to meet their objectives by: 1. Gaining the attention of the audience. 2 their imagination. 3………………………………their minds to your sales messages. 4 ……………………….. your products and services from all others. 5 ……………………………them a reason to choose you. 6 …………………………..value to your products and services. 7 ………………………the audience to remember your products / services.
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