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Файл:ККР заоч. 7 с.анг мова.doc
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- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraph 1 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •I. Answer the following questions:
- •II. Find in the text the following words and word combinations and translate them:
- •III. Find English equivalents to the words and word combinations given below:
- •IV. Match each term with its definition in the right-hand column
- •V. Fill in the blanks from the words below. Translate the sentences into Ukrainian:
- •VI. Fill in the missing words in the table
- •VII. Translate the following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraph 2 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Identify, V. – ототожнювати, визначати. (Determine, decide, define.)
- •Influence, n., V. – вплив, впливати. (n. Impact, effect, strong impression)
- •Isolate V. – ізолювати, відокремлювати
- •Vocabulary exercises
- •I. Answer the following questions:
- •II. Find in the text the following words and word combinations and translate them:
- •III. Find English equivalents to the words and word combinations given below:
- •IV. Match each term with its definition in the right-hand column
- •V. Fill in the blanks from the words below. Translate the sentences into Ukrainian:
- •VI. Fill in the missing words in the table
- •VII. Translate the following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraphs 3-4 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Identify, V. – ототожнювати, визначати. (Determine, decide, define.)
- •Influence, n., V. – вплив, впливати. (n. Impact, effect, strong impression)
- •Isolate V. – ізолювати, відокремлювати
- •Vocabulary exercises
- •I. Answer the following questions:
- •II. Find in the text the following words and word combinations and translate them:
- •III. Find English equivalents to the words and word combinations given below:
- •IV. Match each term with its definition in the right-hand column
- •V. Fill in the blanks from the words below. Translate the sentences into Ukrainian:
- •VI. Fill in the missing words in the table
- •VII. Translate the following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraphs 5-6 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Identify, V. – ототожнювати, визначати. (Determine, decide, define.)
- •Influence, n., V. – вплив, впливати. (n. Impact, effect, strong impression)
- •Isolate V. – ізолювати, відокремлювати
- •Vocabulary exercises
- •I. Answer the following questions:
- •II. Find in the text the following words and word combinations and translate them:
- •III. Find English equivalents to the words and word combinations given below:
- •IV. Match each term with its definition in the right-hand column
- •V. Fill in the blanks from the words below. Translate the sentences into Ukrainian:
- •VI. Fill in the missing words in the table
- •VII. Translate the following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraphs 7-8 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Identify, V. – ототожнювати, визначати. (Determine, decide, define.)
- •Influence, n., V. – вплив, впливати. (n. Impact, effect, strong impression)
- •Isolate V. – ізолювати, відокремлювати
- •Vocabulary exercises
- •I. Answer the following questions:
- •II. Find in the text the following words and word combinations and translate them:
- •III. Find English equivalents to the words and word combinations given below:
- •IV. Match each term with its definition in the right-hand column
- •V. Fill in the blanks from the words below. Translate the sentences into Ukrainian:
- •VI. Fill in the missing words in the table
- •VII. Translate the following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Vocabulary exercises
- •I. Translate the following words and word combinations:
- •II. Find English equivalents to the words given below:
- •III. Answer the following questions:
- •V. Fill in the blanks:
- •VI. Translate the Following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Vocabulary exercises
- •I. Translate the following words and word combinations:
- •II. Find English equivalents to the words given below:
- •III. Answer the following questions:
- •V. Fill in the blanks:
- •VI. Translate the Following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Vocabulary exercises
- •I. Translate the following words and word combinations:
- •II. Find English equivalents to the words given below:
- •III. Answer the following questions:
- •V. Fill in the blanks:
- •VI. Translate the Following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Vocabulary exercises
- •I. Translate the following words and word combinations:
- •II. Find English equivalents to the words given below:
- •III. Answer the following questions:
- •V. Fill in the blanks:
- •VI. Translate the Following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Vocabulary exercises
- •I. Translate the following words and word combinations:
- •II. Find English equivalents to the words given below:
- •III. Answer the following questions:
- •V. Fill in the blanks:
- •VI. Translate the Following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Vocabulary exercises
- •I. Translate the following words and word combinations:
- •II. Find English equivalents to the words given below:
- •III. Answer the following questions:
- •V. Fill in the blanks:
- •VI. Translate the Following text
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Vocabulary exercises
- •I. Translate into Ukrainian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Answer the questions:
- •V. Translate into English in writing:
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Vocabulary exercises
- •I. Translate into Ukrainian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Answer the questions:
- •V. Translate into English in writing:
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Vocabulary exercises
- •I. Translate into Ukrainian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Answer the questions:
- •V. Translate into English in writing:
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •The four p’s.
- •Read and translate the text (paragraphs 1-2 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •Give the Ukrainian for the following words and word-combination:
- •Form nouns from the following verbs:
- •Fill in the blanks with the most appropriate terms from the list
- •VI. Which of the following items best completes the statement
- •VIII. Answer the following questions:
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •The four p’s
- •Read and translate the text (paragraph 3 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •Give the Ukrainian for the following words and word-combination:
- •Form nouns from the following verbs:
- •Fill in the blanks with the most appropriate terms from the list
- •VI. Which of the following items best completes the statement
- •VIII. Answer the following questions:
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •The four p’s
- •1. Read and translate the text (paragraphs 4-5 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •Give the Ukrainian for the following words and word-combination:
- •Form nouns from the following verbs:
- •Fill in the blanks with the most appropriate terms from the list
- •VI. Which of the following items best completes the statement
- •VII. Various problems that might occur in the marketing process are listed below. Determine to which of the four p’s each problem is most closely related
- •VIII. Answer the following questions:
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •The four p’s
- •1. Read and translate the text (paragraphs 6-7 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •Give the Ukrainian for the following words and word-combination:
- •Form nouns from the following verbs:
- •Fill in the blanks with the most appropriate terms from the list
- •VI. Which of the following items best completes the statement
- •VIII. Answer the following questions:
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •The target market
- •Read and translate the text (paragraph 1 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •IV. Use the correct noun or verb forms is the sentences. Change the grammatical form of the words if necessary
- •V. Determine which of the following statements are true and which are false. Correct those statements which are false by rewriting them
- •VI. Complete the following sentences
- •Answer the following questions
- •VIII. Determine the marketing mix that you think would the successful for this particular group of consumers (target market)
- •IX. Choose a target market and develop the four p’s in a marketing mix that you think will reach your chosen group of consumers
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •The Target Market
- •Read and translate the text (paragraph 2 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •IV. Use the correct noun or verb forms is the sentences. Change the grammatical form of the words if necessary
- •V. Determine which of the following statements are true and which are false. Correct those statements which are false by rewriting them
- •VI. Complete the following sentences
- •Answer the following questions
- •VIII. Determine the marketing mix that you think would the successful for this particular group of consumers (target market)
- •IX. Choose a target market and develop the four p’s in a marketing mix that you think will reach your chosen group of consumers
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraph 1 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Advertising in modern marketing
- •Vocabulary exercises
- •I. Match each term with its equivalent in the right-hand column
- •II. Do you think that the advertising practices described below are acceptable? Are there any other types of advertising that you find offensive?
- •V. Complete the text with the words below.
- •V. Complete the following extract from a letter to an advertising agency from the Sales Director of Supremo Supermarket by circling the correct form from the choice given.
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraph 2 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Advertising in modern marketing
- •Vocabulary exercises
- •I. Match each term with its equivalent in the right-hand column
- •II. Do you think that the advertising practices described below are acceptable? Are there any other types of advertising that you find offensive?
- •IV. Complete the text with the words below.
- •V. Complete the following extract from a letter to an advertising agency from the Sales Director of Supremo Supermarket by circling the correct form from the choice given.
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraph 3 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Advertising in modern marketing
- •Vocabulary exercises
- •I. Match each term with its equivalent in the right-hand column
- •II. Do you think that the advertising practices described below are acceptable? Are there any other types of advertising that you find offensive?
- •IV. Complete the text with the words below.
- •V. Complete the following extract from a letter to an advertising agency from the Sales Director of Supremo Supermarket by circling the correct form from the choice given.
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraph 4 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Advertising in modern marketing
- •Vocabulary exercises
- •I. Match each term with its equivalent in the right-hand column
- •II. Do you think that the advertising practices described below are acceptable? Are there any other types of advertising that you find offensive?
- •IV. Complete the text with the words below.
- •V. Complete the following extract from a letter to an advertising agency from the Sales Director of Supremo Supermarket by circling the correct form from the choice given.
- •Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraphs 1-2 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •I. Translate into Ukrainian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Match the following categories of industrial products with their definitions:
- •V. Answer the following questions:
- •VI. Divide the following products into three groups - convenience products, shopping products and specialty products:
- •VII. Choose the best definition for each of the words and phrases:
- •VIII. Translate into English:
- •X. Make up a plan of the above text.
- •XI. Speak on the topic “Product” according to the plan you have made. Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraphs 3-5 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •I. Translate into Ukrainian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Match the following categories of industrial products with their definitions:
- •V. Answer the following questions:
- •VI. Divide the following products into three groups - convenience products, shopping products and specialty products:
- •VII. Choose the best definition for each of the words and phrases:
- •VIII. Translate into English:
- •X. Make up a plan of the above text.
- •XI. Speak on the topic “Product” according to the plan you have made. Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraphs 6-7 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •I. Translate into Ukrainian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Match the following categories of industrial products with their definitions:
- •V. Answer the following questions:
- •VI. Divide the following products into three groups - convenience products, shopping products and specialty products:
- •VII. Choose the best definition for each of the words and phrases:
- •VIII. Translate into English:
- •X. Make up a plan of the above text.
- •XI. Speak on the topic “Product” according to the plan you have made. Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraphs 8-11 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •I. Translate into Ukrainian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Match the following categories of industrial products with their definitions:
- •V. Answer the following questions:
- •VI. Divide the following products into three groups - convenience products, shopping products and specialty products:
- •VII. Choose the best definition for each of the words and phrases:
- •VIII. Translate into English:
- •X. Make up a plan of the above text.
- •XI. Speak on the topic “Product” according to the plan you have made. Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraphs 12-14 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Vocabulary exercises
- •I. Translate into Ukrainian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Match the following categories of industrial products with their definitions:
- •V. Answer the following questions:
- •VI. Divide the following products into three groups - convenience products, shopping products and specialty products:
- •VII. Choose the best definition for each of the words and phrases:
- •VIII. Translate into English:
- •X. Make up a plan of the above text.
- •XI. Speak on the topic “Product” according to the plan you have made. Комплексна контрольна робота Ділова англійська мова 4 курс, 7 семестр
- •Read and translate the text (paragraphs 1-2 in a written form). Before reading look through and remember the following words and word combinations from the text.
- •Stages of the Product Life Cycle
- •Vocabulary exercises
- •I. Translate into Ukrainian:
- •II. Find the English equivalents:
- •IV. Fill in the gaps with the words from the exercise above:
- •VI. Fill in the blanks according to the text:
- •VII. Translate into English:
- •VIII. Find out to what stages of the product life style these statements refer:
- •IX. Questions and assignments:
- •X. Agree or disagree with the statements. Use the following phrases:
- •XI. Discussion questions. Work in groups and discuss the following points:
- •Make up a written abstract of the above text.
- •XIII. Retell the prepared abstract on “The Product Life Cycle”.
Vocabulary exercises
I. Answer the following questions:
What kind of business function is marketing?
What is the goal of marketing?
Who can accomplish this goal?
Why do people need to know a lot about marketing?
Do you think that marketing is only selling? Why or why not?
How can the term «marketing» be defined?
How is the definition of marketing provided in this text different from the view
of marketing you had before you read it?
What is a key point about this definition?
Why is marketing part of our society?
Prove that marketing is important to each of us, to an organization and society as a whole?
II. Find in the text the following words and word combinations and translate them:
Target market, affordable, attractive, available, needs and wants, appropriate products, isolated function, to involve; customer satisfaction, value-delivery system, wholesalers and retailers, superior customer value, middlemen, need-satisfying products and services, manufacturing companies, TV commercials, direct mail, managerial process, to satisfy individual and organizational objectives, cultural phenomenon, to shape, potential exchange relationship, to implement marketing plans, to establish a market system, to make selling superfluous, influence on, to create exchanges, to team up closely.
III. Find English equivalents to the words and word combinations given below:
Задовольняти потреби покупця, отримуючи прибуток; досягати мети; співпрацювати; забезпечувати споживача тим, що має найвищу цінність; зобов'язувати кожного думати про споживача; вплив; дізнаватися; компанія, що виробляє; управляти попитом; діставати необхідні голоси; розроблення та впровадження маркетингових планів; визначати ринок і розподіляти його на сегменти; цільовий ринок; установлювати ціну; продукція, яку споживач спроможний придбати; продукція, доступна покупцеві (що є в наявності); рекламувати та просувати товари на ринок; проводити маркетингові дослідження; збут; верхівка айсбергу; виявляти потреби споживача; товари, що користуються підвищеним попитом; впливати на ринок; планування та виконання; потенційний покупець; оцінювати (позитивно); надлишок.
IV. Match each term with its definition in the right-hand column
Product |
A set of buyers sharing common needs |
Service |
Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. It includes physical objects, services, persons, places, organizations, and ideas. |
Target markets |
any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership оf anything |
Middlemen |
All activities involved in selling goods or services directly to final customers for their personal, non-business use |
Retailers |
Distribution channel firms that help the company find customers or make sales to them |
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