3. Word Families

Verb	provide	The company provides a five-year warranty on its products.
Noun	provider	As your provider of network services, I promise to give you the best prices and services.
Noun	provision	The main business activities of the bank are the provision of banking services to companies and individuals.

Verb	promote	She's in London to promote her new book.
Noun	promoter	As the main promoter of the product, Ms. Ross was responsible for the marketing campaign.
Noun	promotion	I want a job with good prospects for promotion.

Verb	contribute	All employees were urged to contribute something useful at the staff meetings.
Noun	contributor	Dr Win was a major contributor to the research.
Noun	contribution	You can make annual contributions of up to $1000 in education savings accounts.

Verb	consume	The analyst was able to consume new information quickly.
Noun	consumer	The government tracks consumer spending closely.
Noun	consumption	In the past years, a steady rise in alcohol consumption been observed in our country.
adjective	consumable	He ran a study of the use of consumable goods.

Verb	market	The sales department disagrees about how to market their newest product.
Noun	marketing	A good director of marketing can find a way to sell even an attractive product.
adjective	marketable	Once the sales manager decided to change the packaging, the product became much core marketable.

D. Chose the word that best completes the sentence.

1. Without a good _________________, good products can go unsold.

a) market b) marketable c) marketing

2. Manufactures like to know what features ______________ find useful.

a) consumers b) consume c) consumable

3. As promised in our last meeting, this contract _______________ you with the best prices.

a) provider b) provides c) provision

4. She has _______________ so much time and energy to the project that her name should appear on the award.

a) contributed b) contribution c) contributor

5. Because you are a valued and dedicated employee, we are ________________ you to director of the department.

a) promote b) promotion c) promoting

E. Read the following passage and fill the gaps with the appropriate form of words from the box.

attract consumers fad persuaded compared convince inspire product competes current market satisfied

Yassir is getting ready to realize his dream: opening a business that sells plants on the Internet. After completing a business plan that helped him to determine that there was demand for his (1) ____________ in the (2) _______________, Yassir is ready to start promoting his business. Having (3) _________________ the bank that there was a market, that there were consumers willing to buy flowers on the Internet, he needed to find these (4) _________________.

Once he has an established base, Yassir, like other business owners will have to continually (5) ______________ new customers. At the same time, he must make sure current customers are (6) _____________ . In order to be satisfied, (7) ____________ customers must be happy with the product they receive. Yassir’s job is to (8) ________________ these customers to gain their repeat business. To do this, he will have to (9) ________________ consumers that he offers a good product at a good price, especially when (10) __________________ to the businesses with which he (11) ______________ . And, of course, he will have to compete with other businesses on the price he charges and service he offers. He hopes that Internet businesses are here to stay and not a (12) ____________.