- •Часть 1
- •Английский язык для делового общения Приложение к учебнику First Insight into Business Методические указания
- •ОглавлеНие
- •Пояснительная записка
- •Unit 1 customers
- •Here is the list of the English words and expressions from the Unit to be learnt:
- •Unit 1 customers
- •Here is the list of the Russian equivalents of the words and expressions from the Unit to be learnt:
- •Unit 1 customers
- •Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 1 customers Card 1
- •Customer repeat business facilities Unit 1 customers Card 2
- •Unit 1 customers Card 3
- •Unit 2 companies
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Here is the list of Russian equivalents of the words and expressions from the Unit to be learnt:
- •Unit 2 companies
- •Study the definitions of a few key words of the unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 2 companies Card 1
- •Competition salary trademark profit Unit 2 companies Card 2
- •Unit 2 companies Card 3
- •Unit 3 travel
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 3 travel
- •II. Here is the list of Russian equivalents of the words and expressions from the Unit to be learnt:
- •Unit 3 travel
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 3 travel Card 1
- •Unit 3 travel Card 2
- •Unit 3 travel Card 3
- •Social conventions guide colleague to experience Unit 4 troubleshooting
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 4 troubleshooting
- •II. Here is the list of Russian equivalents of the words and expressions from the Unit to be learnt:
- •Unit 4 troubleshooting
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 4 troubleshooting Card 1
- •Unit 4 troubleshooting Card 2
- •Unit 4 troubleshooting Card 3
- •Dealership advisory panel turnover goal Unit 5 company history
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 5 company history
- •II. Here is the list of Russian equivalents of the words and expressions from the Unit to be learnt:
- •Unit 5 company history
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 5 company history Card 1
- •Household name advertisement feature to launch Unit 5 company history Card 2
- •Benefit licence customer profile disposable Unit 5 company history Card 3
- •Innovation disposable advertising licence Unit 6 retailing
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 6 retailing
- •Unit 6 retailing
- •III. Study the definitions of a few key words of the Unit
- •IV. Test yourself Translate into English Give the definitions below Unit 6 retailing Card 1
- •Unit 6 retailing Card 2
- •Manufacturer door-to-door sales margin chain store Unit 6 retailing Card 3
- •Unit 7 product
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 7 product
- •Unit 7 product
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 7 product Card 1
- •Branded product advertising to launch feature Unit 7 product Card 2
- •UsPs brand feature invention Unit 7 product Card 3
- •Unit 8 people
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 8 people
- •Here is the list of Russian equivalents of the words and expressions from the Unit to be learnt:
- •Unit 8 people
- •III. Study the definitions of a few key words of the unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 8 People Card 1
- •Unit 8 People Card 2
- •Unit 8 People Card 3
- •Unit 9 business environment
- •Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 9 business environment
- •Here is the list of Russian equivalents of the words and expressions from the Unit to be learnt:
- •Unit 9 business environment
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 9 Business Environment Card 1
- •Unit 9 Business Environment Card 2
- •Unit 9 Business Environment Card 3
- •Infrastructure technology recession tax Unit 10 finance
- •Unit 10 finance
- •II. Here is the list of Russian equivalents of the words and expressions from the Unit to be learnt:
- •Unit 10 finance
- •III. Study the definitions of a few key words of the unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 10 Finance Card 1
- •Interest rate stock liabilities overdraft Unit 10 Finance Card 2
- •Cost of living interest assets to draw up Unit 10 Finance Card 3
- •Overheads cost of living liabilities stock Unit 11 corporate responsibility
- •Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 11 corporate responsibility
- •Here is the list of Russian equivalents of the words and expressions from the Unit to be learnt:
- •Unit 11 corporate responsibility
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 11 Corporate Responsibility Card 1
- •Unit 11 Corporate Responsibility Card 2
- •Unit 11 Corporate Responsibility Card 3
- •Unit 12 competition
- •Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 12 competition
- •Here is the list of Russian equivalents of the words and expressions from the Unit to be learnt:
- •Unit 12 competition
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 12 Competition Card 1
- •Stock Exchange rival booming business open market Unit 12 Competition Card 2
- •Domestic market to float competitive edge relevant Unit 12 Competition Card 3
Unit 3 travel Card 2
1. культурные различия
2. посетить филиал компании
3. нести ответственность за что-либо
4. узнавать чьё-либо расписание, распорядок
5. вести дела по телефону или факсу
6. причина для визита
7. удивляться зарубежному укладу жизни
В зарубежных командировках деловые партнеры часто сталкиваются с трудностями. Причина – разница в социальном укладе.
Ему придется провести семинар в Польше для местных менеджеров. Он расскажет о структуре компании и планах на будущее.
Полет длится 12 часов. Так как я не могу спать в самолете, я много читаю.
Мы устраиваем вечеринку. Не хотите ли прийти?
Чтобы рационально использовать время в поездке, нужно заранее спланировать программу командировки.
Наш директор собирается посетить немецкую пивоварню. Не могли бы вы договориться о транспорте?
Я ценю вашу помощь и сотрудничество.
Jet-lag culture gap social conventions to hire
Unit 3 travel Card 3
рационально использовать время
ценить что-либо
получать повышение по службе
страна с доминирующей ролью мужчин
выражать иную точку зрения
возможность трудоустройства
проводить презентацию
Японки, получившие опыт работы в Англии считают, что в Японии мало развлечений.
Большинству служащих приходится часто ездить в зарубежные командировки.
Чтобы различия в жизненном укладе зарубежных коллег вас не сильно удивили, изучите их заранее.
Я страдаю от «синдрома перелёта» примерно один день.
На этой неделе мы планируем программу командировки в Венгрию.
Загляните в своё расписание прежде, чем назначать деловую встречу.
Проблема слишком сложна, чтобы обсуждать её по телефону. Я бы хотела сделать это при личной встрече.
Social conventions guide colleague to experience Unit 4 troubleshooting
I. Here is the list of English words and expressions from the Unit to be learnt:
to achieve a goal / an objective
to get the results
effectively
efficiently
to re-plan the strategy
to need a new strategy
to get an outsider / a management consultant
to analyse company's performance
analysis of company's performance
troubleshooting
excellent reputation
a forward looking company
to encourage somebody to do smth
to switch to another company
to cut (reduce) the costs
to make (earn) money for the company
to attract more clients
to do financially well
extremely competitive business
hard / soft sell approach
to contain product information
weak financial position
to offer something special
urgent
to identify a real cause of the problem
to think ahead
problem: to prevent / to avoid / to anticipate / to create
28. to make sure
29. to treat customers seriously and with respect
30. to increase
31. to get a fair deal
32. to reduce the pressure
33. to review the objectives regularly
34. to make recommendations
35. to allow people to speak openly
36. to meet the needs of the market
37. to create a democratic spirit
38. to understand one's role on the project
39. to be relevant
40. bank charges