- •Unit ι Company Organization
- •1. Read the new words and memorize them.
- •2. Make sure you remember the following words:
- •3. Read the following dialogue and reproduce it with you partner.
- •4. Translate into English.
- •5. Work with your partner. Practise introducing yourself and each other. The phrases below will help you.
- •6. The job identifies the person. Can you present yourself in terms of your job? These phrases will help you.
- •7. You are a participant at an international conference.
- •Company Organisation
- •Senior management
- •Middle management
- •Human Resources Manager
- •1. Read the first paragraph of the text about mts Systems Corporation and name the following:
- •2. Can you match the jobs and departments with their Russian equivalents?
- •Financial Controller Accountant
- •9. When you want to classify someone in a company, you can do it according to:
- •10. Alice Everett (ae) has decided to explain to Hilary:
- •Who is who in the company
- •About Zodiac Inc.
- •2. Now look at another extract from the Zodiac website. Find the answers to these questions as quickly as you can.
- •Company milestones
- •3. Match words on the left from ‘Company milestones’ with their definitions.
- •4. Work in pairs. Tell your partner about a successful company you know. Talk about its products and achievements. Text 4
- •The Levi’s Story
- •Marcia Lee Jeans
- •Colgate-Palmolive Company
- •Unit II Getting a Job
- •1. Read the new words and memorize them.
- •2. Read the following dialogue and reproduce it with your partner.
- •1. Read the text again divide it into logical parts and name the main ideas of each part.
- •2. Sum up the text. Text 2
- •Applying for a New Job
- •The Letter of Application
- •Curriculum Vitae
- •Interests:
- •How to Have the Perfect Interview
- •Interview
- •6. What are the most difficult questions you might be really asked?
- •7. What should you do to find a job? Find the logical sequence of the steps you should take.
- •8. You came to the recruitment agency. Answer their questionnaire.
- •Work in Bermuda!
- •1. Read the letter of application from Author Doyle. Does he seem suitable or unsuitable for the job? Give your reasons.
- •2. Write your own letter of application. Mention your qualifications, experience, qualities.
- •3. Look at this advertisement; decide what kind of person the advertiser is looking for. Name the important points in the ad. Assistant Marketing Manager
- •4. Imagine that you want to apply for the job. Write a letter of application.
- •5. Read the following job ads.
- •Initiative
- •How not to die at your job interview
- •Fast-Track Inc.
- •Unit III Presentation – 1
- •I. Try to recognize the international words without using a dictionary:
- •II. Make sure you remember the following words:
- •III. Learn the words:
- •VI. Choose the Russian equivalents for the English words (word - combinations). Learn them:
- •V. Find equivalents among the words (word - combination) in a and b.
- •Incentives for Making Presentations
- •1. Answer the questions:
- •2. Sum up the text. Text 2
- •1. Read the text carefully and arrange its parts in the logical order.
- •2. Entitle the text in English.
- •3. Retell it in Russian from the third parts.
- •Preparation – 1
- •1. Read the text without a dictionary.
- •2. Work in pairs. Ask and answer questions on the text such as:
- •Preparation – 2
- •Presentation – 2
- •I. Try to recognize the international words without using a dictionary:
- •II. Make sure you remember the following words:
- •III. Learn the words:
- •IV. Choose the Russian equivalents for the English words (word - combinations). Learn them:
- •V. Find equivalents among the words (words - combinations) in a and b.
- •Text 1 The Main Secret of Success
- •1. Read the text carefully and arrange its parts in the logical order.
- •2. Entitle the text in English.
- •3. Retell it in Russian from the third person.
- •Text 3 Some Hints for a Successful Presentation
- •1. Read the text without a dictionary.
- •2. Work in pairs. Discuss each point of the text in English. Text 4
- •Delivery – 2
- •Skills Practice
- •2. You are a member of the group listening to the presentation. Ask the sales agent questions.
- •II. 1. As a sales director of a clothing company you are going to make the presentation of some clothes made by famous couture.
- •2. Study the description of each style matching it with its sketch. Learn the word-combinations describing the characteristic features of each dress style. Couture Wear 1970-1974
- •Unit IV Business correspondence
- •2. Read the enquiry and write an answer.
- •3. Read the letter and translate it. Part 3 of the letter is missing. What can you put in the gap?
- •4. Read the letter and translate it.
- •5. Read the letter and write some questions to Dr Diana Person.
- •6. Memorandum
- •Anita Fashions
- •7. Read the memo and write a reply to Claudio Bini of International Books. Memo
- •8. Read this memo. Decide who “hgw” is and what his/her job is. Memorandum
- •Деловой английский Учебное пособие для студентов магистров
- •117997, Москва, ул. Садовническая, 33, стр.1
Colgate-Palmolive Company
William Colgate founded the Colgate Company in 1806 as a starch, soap and candle business in New York City. For the first hundred years, the company did all its business in the United States. However, in the early 1900s, the company began an aggressive expansion programme that led to the establishment of Colgate operations in countries throughout Europe, Latin America and the Far East. In more recent years it has setup operations in Turkey, Pakistan, Saudi Arabia, Eastern Europe and China. Colgate-Palmolive became a truly global consumer products company, worth $8.7 bn and selling in more than 200 countries.
Colgate-Palmolive’s five main sectors of business are: Oral Care, Body Care, Household Surface Care, Fabric Care and Pet Nutrition and Health Care. In the area of Oral Care, Colgate-Palmolive is the world leader in toothpaste. As a result of the company’s heavy investment in research and technology, it has developed many successful toothpastes, rinses and toothbrushes. To strengthen its presence in professional products, Colgate-Palmolive has bought the Ora Pharm Company of Australia and the dental therapeutics business of Scherer Laboratories USA in 1990. For many years, the company had a strong dental education programme in schools throughout the world and maintained a close partnership with the international dental community. Recently it has created a web site for dental professionals.
The company has always paid close attention to the environment. It has already made great progress in the use of recyclable bottles and packaging materials.
Text 7
Read the text and discuss it with your partners.
Fabtek
Fabtek is a small company based in Hamburg, Germany. It has produced a new type of fabric called Protean, which can be used for a wide variety of products. Protean has many advantages.
It is light, strong and long-lasting.
It can be made very thick or so thin that it becomes translucent.
It can be made in any colour.
It is flexible and soft to the touch.
The fabric is made from fibres similar to nylon and polyester. These are coated with metals so that the fabric can conduct electricity.
Fabtek believes that Protean has great sales potential. At present, it is trying to expand sales by licensing other manufacturers to produce interesting new products with Protean.
Fabtek already has a licensing agreement with one firm, which has produced some award-winning products using Protean. Here are three.
‘Dazzle’ – A range of shoes for young women.
Selling points:
Light and comfortable – adapt to the shape of a person’s foot
Their colour can be changed at any time
Shiny, smart and very durable
Ideal for dancing