- •Unit ι Company Organization
- •1. Read the new words and memorize them.
- •2. Make sure you remember the following words:
- •3. Read the following dialogue and reproduce it with you partner.
- •4. Translate into English.
- •5. Work with your partner. Practise introducing yourself and each other. The phrases below will help you.
- •6. The job identifies the person. Can you present yourself in terms of your job? These phrases will help you.
- •7. You are a participant at an international conference.
- •Company Organisation
- •Senior management
- •Middle management
- •Human Resources Manager
- •1. Read the first paragraph of the text about mts Systems Corporation and name the following:
- •2. Can you match the jobs and departments with their Russian equivalents?
- •Financial Controller Accountant
- •9. When you want to classify someone in a company, you can do it according to:
- •10. Alice Everett (ae) has decided to explain to Hilary:
- •Who is who in the company
- •About Zodiac Inc.
- •2. Now look at another extract from the Zodiac website. Find the answers to these questions as quickly as you can.
- •Company milestones
- •3. Match words on the left from ‘Company milestones’ with their definitions.
- •4. Work in pairs. Tell your partner about a successful company you know. Talk about its products and achievements. Text 4
- •The Levi’s Story
- •Marcia Lee Jeans
- •Colgate-Palmolive Company
- •Unit II Getting a Job
- •1. Read the new words and memorize them.
- •2. Read the following dialogue and reproduce it with your partner.
- •1. Read the text again divide it into logical parts and name the main ideas of each part.
- •2. Sum up the text. Text 2
- •Applying for a New Job
- •The Letter of Application
- •Curriculum Vitae
- •Interests:
- •How to Have the Perfect Interview
- •Interview
- •6. What are the most difficult questions you might be really asked?
- •7. What should you do to find a job? Find the logical sequence of the steps you should take.
- •8. You came to the recruitment agency. Answer their questionnaire.
- •Work in Bermuda!
- •1. Read the letter of application from Author Doyle. Does he seem suitable or unsuitable for the job? Give your reasons.
- •2. Write your own letter of application. Mention your qualifications, experience, qualities.
- •3. Look at this advertisement; decide what kind of person the advertiser is looking for. Name the important points in the ad. Assistant Marketing Manager
- •4. Imagine that you want to apply for the job. Write a letter of application.
- •5. Read the following job ads.
- •Initiative
- •How not to die at your job interview
- •Fast-Track Inc.
- •Unit III Presentation – 1
- •I. Try to recognize the international words without using a dictionary:
- •II. Make sure you remember the following words:
- •III. Learn the words:
- •VI. Choose the Russian equivalents for the English words (word - combinations). Learn them:
- •V. Find equivalents among the words (word - combination) in a and b.
- •Incentives for Making Presentations
- •1. Answer the questions:
- •2. Sum up the text. Text 2
- •1. Read the text carefully and arrange its parts in the logical order.
- •2. Entitle the text in English.
- •3. Retell it in Russian from the third parts.
- •Preparation – 1
- •1. Read the text without a dictionary.
- •2. Work in pairs. Ask and answer questions on the text such as:
- •Preparation – 2
- •Presentation – 2
- •I. Try to recognize the international words without using a dictionary:
- •II. Make sure you remember the following words:
- •III. Learn the words:
- •IV. Choose the Russian equivalents for the English words (word - combinations). Learn them:
- •V. Find equivalents among the words (words - combinations) in a and b.
- •Text 1 The Main Secret of Success
- •1. Read the text carefully and arrange its parts in the logical order.
- •2. Entitle the text in English.
- •3. Retell it in Russian from the third person.
- •Text 3 Some Hints for a Successful Presentation
- •1. Read the text without a dictionary.
- •2. Work in pairs. Discuss each point of the text in English. Text 4
- •Delivery – 2
- •Skills Practice
- •2. You are a member of the group listening to the presentation. Ask the sales agent questions.
- •II. 1. As a sales director of a clothing company you are going to make the presentation of some clothes made by famous couture.
- •2. Study the description of each style matching it with its sketch. Learn the word-combinations describing the characteristic features of each dress style. Couture Wear 1970-1974
- •Unit IV Business correspondence
- •2. Read the enquiry and write an answer.
- •3. Read the letter and translate it. Part 3 of the letter is missing. What can you put in the gap?
- •4. Read the letter and translate it.
- •5. Read the letter and write some questions to Dr Diana Person.
- •6. Memorandum
- •Anita Fashions
- •7. Read the memo and write a reply to Claudio Bini of International Books. Memo
- •8. Read this memo. Decide who “hgw” is and what his/her job is. Memorandum
- •Деловой английский Учебное пособие для студентов магистров
- •117997, Москва, ул. Садовническая, 33, стр.1
Marcia Lee Jeans
Background
Marcia Lee Jeans is based in New York. Its brand is well known in the United States. The jeans sell in the upper price ranges and appeal to fashion conscious people aged 15 to 40. They are distributed in major department stores throughout the country. At present, the jeans are made in the US by a number of factories on the East coast, none of which are owned by Marcia Lee Jeans. Competition in this segment of the market is strong, so the company has to keep costs as low as possible in order to remain profitable.
In the next 10 years, Marcia Lee plans to expand in Europe and Southeast Asia so that it becomes a global company. To do this, it has decided to build its own factory in an overseas country. The factory will have approximately 2,000 workers who will produce the jeans. These workers will be recruited locally. Denim, the raw material which is used to make the jeans, will be imported from several countries.
The company is considering three countries as a location for the factory. There is some information about each country. They are code named A, B, C.
COUNTRY A
Economy
Growth rate: 2% per year
Inflation rate: 5%
Unemployment rate: 25%-30%
The country has a lot of debt and is trying to modernize its economy.
Transport
Good rail network but poor roads
New international airport
The main seaport is in poor condition.
Labour
Unskilled labour available. A lot of training needed for jeans production
No unions in most industries
Wage rates: very low.
Comments
The country has a military government. Bribery is common. Political problems: the people in the north want to become an independent state. The government will contribute 30% towards the cost of a new factory.
COUNTRY B
Economy
Growth rate: 1,5%
Inflation rate: 0,5%
Unemployment rate: 3%
A modern industrial country with many manufacturing industries.
Transport
Has a fully integrated road and rail network
International airport
No seaport
Labour
Not a lot of skilled labour available
Strong unions
Wage rates: high
Comments
The country has a stable government. It is a member of a large trading group. There are strict new laws on pollution. There are no tax incentives for building new factories. Business tax is very high.
COUNTRY C
Economy
Growth rate: 4%
Inflation rate: 5%
Interest rates: 8%-12%
Unemployment rate: 12%
Government encourages the privatization of industry
Transport
Road and rail network is in poor condition
Government has started a big investment programme for the transport system. It will take 5-10 years to complete.
Labour
Large supply of skilled workers, but they are not used to working long hours
Strong unions
Wage rates: low
Comments
A lot of paperwork is required for new businesses. There are problems with air and water pollution. Profits are tax free for the first three years after a factory has been built.
Companies must pay 5% of their profits into a fund for training their workers.
Case study. You are members of the planning committee. Discuss the advantages and disadvantages of each location. Decide which is the most suitable location for the new jeans factory.
Text 6
Read the text and translate it in writing.