- •Unit ι Company Organization
- •1. Read the new words and memorize them.
- •2. Make sure you remember the following words:
- •3. Read the following dialogue and reproduce it with you partner.
- •4. Translate into English.
- •5. Work with your partner. Practise introducing yourself and each other. The phrases below will help you.
- •6. The job identifies the person. Can you present yourself in terms of your job? These phrases will help you.
- •7. You are a participant at an international conference.
- •Company Organisation
- •Senior management
- •Middle management
- •Human Resources Manager
- •1. Read the first paragraph of the text about mts Systems Corporation and name the following:
- •2. Can you match the jobs and departments with their Russian equivalents?
- •Financial Controller Accountant
- •9. When you want to classify someone in a company, you can do it according to:
- •10. Alice Everett (ae) has decided to explain to Hilary:
- •Who is who in the company
- •About Zodiac Inc.
- •2. Now look at another extract from the Zodiac website. Find the answers to these questions as quickly as you can.
- •Company milestones
- •3. Match words on the left from ‘Company milestones’ with their definitions.
- •4. Work in pairs. Tell your partner about a successful company you know. Talk about its products and achievements. Text 4
- •The Levi’s Story
- •Marcia Lee Jeans
- •Colgate-Palmolive Company
- •Unit II Getting a Job
- •1. Read the new words and memorize them.
- •2. Read the following dialogue and reproduce it with your partner.
- •1. Read the text again divide it into logical parts and name the main ideas of each part.
- •2. Sum up the text. Text 2
- •Applying for a New Job
- •The Letter of Application
- •Curriculum Vitae
- •Interests:
- •How to Have the Perfect Interview
- •Interview
- •6. What are the most difficult questions you might be really asked?
- •7. What should you do to find a job? Find the logical sequence of the steps you should take.
- •8. You came to the recruitment agency. Answer their questionnaire.
- •Work in Bermuda!
- •1. Read the letter of application from Author Doyle. Does he seem suitable or unsuitable for the job? Give your reasons.
- •2. Write your own letter of application. Mention your qualifications, experience, qualities.
- •3. Look at this advertisement; decide what kind of person the advertiser is looking for. Name the important points in the ad. Assistant Marketing Manager
- •4. Imagine that you want to apply for the job. Write a letter of application.
- •5. Read the following job ads.
- •Initiative
- •How not to die at your job interview
- •Fast-Track Inc.
- •Unit III Presentation – 1
- •I. Try to recognize the international words without using a dictionary:
- •II. Make sure you remember the following words:
- •III. Learn the words:
- •VI. Choose the Russian equivalents for the English words (word - combinations). Learn them:
- •V. Find equivalents among the words (word - combination) in a and b.
- •Incentives for Making Presentations
- •1. Answer the questions:
- •2. Sum up the text. Text 2
- •1. Read the text carefully and arrange its parts in the logical order.
- •2. Entitle the text in English.
- •3. Retell it in Russian from the third parts.
- •Preparation – 1
- •1. Read the text without a dictionary.
- •2. Work in pairs. Ask and answer questions on the text such as:
- •Preparation – 2
- •Presentation – 2
- •I. Try to recognize the international words without using a dictionary:
- •II. Make sure you remember the following words:
- •III. Learn the words:
- •IV. Choose the Russian equivalents for the English words (word - combinations). Learn them:
- •V. Find equivalents among the words (words - combinations) in a and b.
- •Text 1 The Main Secret of Success
- •1. Read the text carefully and arrange its parts in the logical order.
- •2. Entitle the text in English.
- •3. Retell it in Russian from the third person.
- •Text 3 Some Hints for a Successful Presentation
- •1. Read the text without a dictionary.
- •2. Work in pairs. Discuss each point of the text in English. Text 4
- •Delivery – 2
- •Skills Practice
- •2. You are a member of the group listening to the presentation. Ask the sales agent questions.
- •II. 1. As a sales director of a clothing company you are going to make the presentation of some clothes made by famous couture.
- •2. Study the description of each style matching it with its sketch. Learn the word-combinations describing the characteristic features of each dress style. Couture Wear 1970-1974
- •Unit IV Business correspondence
- •2. Read the enquiry and write an answer.
- •3. Read the letter and translate it. Part 3 of the letter is missing. What can you put in the gap?
- •4. Read the letter and translate it.
- •5. Read the letter and write some questions to Dr Diana Person.
- •6. Memorandum
- •Anita Fashions
- •7. Read the memo and write a reply to Claudio Bini of International Books. Memo
- •8. Read this memo. Decide who “hgw” is and what his/her job is. Memorandum
- •Деловой английский Учебное пособие для студентов магистров
- •117997, Москва, ул. Садовническая, 33, стр.1
Company milestones
Walter Lewis opens the first Zodiac store in Seattle.
Zodiac goes public, offering half a million shares of stock on the New York Stock Exchange.
Capricorn opens its first store, selling children’s clothes.
Zodiac goes international, opening its first store outside the US in Japan.
1991 Zodiac’s first Canadian store opens in Toronto, Ontario.
1992 Zodiac launches its Gemini discount brand in Manhattan.
1994 Zodiac enters the French market, opening a store in Paris.
1996 First Zodiac and Capricorn stores open in the UK and Germany.
1997 Zodiac opens its first baby-only store in Seattle.
1998 Zodiac goes online at zodiac.com and achieves sales of $280 million.
1999 Capricorn goes online and introduces its private label credit card and catalog.
Zodiac establishes more than 200 new stores.
Gemini launches its Online Store at Gemini.com.
3. Match words on the left from ‘Company milestones’ with their definitions.
1 go public a) sell in overseas markets
2 go international b) trade on the Net
3 launch c) offer shares on the stock market
4 go online d) introduce
5 achieve sales e) set up
6 establish f) reach a sales target
4. Work in pairs. Tell your partner about a successful company you know. Talk about its products and achievements. Text 4
Read the text about another famous company and do the tasks after it.
The Levi’s Story
The company makes the most famous and popular trousers in the world. They are made of very strong cotton. There are not many genuinely classic brands, but Levi’s have earned themselves a place among the Coca-Colas, Zippos, Bics. Levi Strauss’s achievement is formidable: from a small family firm to a massive international concern.
Levi Strauss was a German immigrant who arrived in San Francisco in 1853. First, he made tents for gold prospectors. Then, he started to make trousers from the same material. In the early 1960s, Levi Strauss was sky-rocketing. American firms and music had spread to Europe and jeans had come to symbolize a new, youth culture. Kids decided that denim would become their uniform, a visible statement of a new, exciting lifestyle. In 1873, Levi’s dyed the trousers blue. Levi’s headquarters today are still in San Francisco and, in 1993, they sold 50 million pairs of their “501” blue jeans.
The company was not always successful. In the 1980s, they had problems but they changed management and in 1985 Bob Haas became President of the company. With large investment in marketing and advertising, Levi’s relaunched the original “501” jeans. The campaign was a huge success. In Great Britain the advertising was so successful that sales of “501” jeans rose by 800%.
Today, about 16,000,000 pairs of “501” jeans are sold in Western Europe and they are all made in factories in Scotland and France. More than half of Levi’s profits come from export.
The factory in France employs about 540 people who produce 18,000 pairs of jeans every day. With thirty-five factories in the US, the company is a major employer, particularly in the South. Unfortunately, because this is such a popular product there are many “pirate” copies made also. In 1993, for example, police throughout the world found 2,000,000 fake pairs of Levi’s jeans.
In the future, they hope that more companies will allow casual dress so that sales will rise as office employees start to wear jeans to work. Just what Levi Strauss designed more than one hundred years ago – working trousers!
1. Answer the following questions.
1) What does the company specialize in? 2) Where are the headquarters of the company? 3) What do you know about Levi Strauss? 4) Who became president in 1985? 5) How did they manage to relaunch the original “501” jeans? 6) Where does the company have factories in Europe? 7) What did police find in 1993? 8) Are Levi’s jeans popular all over the world?
2. Name the most popular brands of jeans. What jeans do you wear? How many of you own a pair of Levi’s?
3. Read the text again and summarize the main points under the following headings.
The Levi achievements
The company’s history
The company’s development
4. What clothing companies do you like? Why do you like them?
5. What are the most successful clothing companies in your country?
Text 5
Read the following text and retell it in Russian.