Послетекстовыеувражнения (The exercises to be done after reading the text)

Упражнение 4. Переведите на русский язык в письменной форме абзацы 1 и 6.

Упражнение 5. Ответьте на вопросы.

1. What process is marketing?

2. What operations does marketing include ?

3. What is the most important thing in marketing?

4. What are the main steps in making research?

□ Упражнение 6. Переведите предложения на русский язык. Обратите внимание на подчеркнутые слова.

1. Marketing includes: transporting, storing, pricing, and selling goods.

2. Marketing is the process of having the right product at the right time in the right place.

3. The main steps in making research are defining the problem, col­lecting data, compiling data and analyzing the results, advertis­ing.

Упражнение 7. Закончите предложения, выбрав соответствующее по смыслу окончание.

1. Marketing is the performance of business activities connected with

1. recognizing the problem and choosing the right solution.

2. the flow of good from producers to consumers.

2. Marketing is the process of... .

1. planning, controlling and innovating.

2. having the right product at the right time in the right place.

3. Marketing research steps are as follows:

1. collecting data, compiling data, advertising.

2. choosing the most favourable solution and implementing the chosen approach.

Упражнение 8. Переведите предложения на русский язык.

1. Маркетинг - это деятельность, связанная с прохождением товаров и услуг от производителя к потребителю.

2. Маркетинг вюяэчает в себя такие операции, как транспорти­ровка, складирование, ценообразование и продажа товаров.

3.Наличие нужного товара в нужном месте в нужное время приносит обоюдную выгоду покупателям и продавцам.

4. Важную роль в маркетинге играют такие факторы, как опре­деление проблемы, сбор данных, анализ результатов, а также реклама.

Упражнение 9. Расскажите, что такое маркетинг, какие ос­новные операции он включает в себя, используя упражнение 5 в качестве плана.

Control work

Прочтите и переведите текст без словаря.

Corporation. A corporation is a more formal way of organization. It is established for the purpose of making profit and operated by manag­ers. Corporation involves registration with a state department of com­merce. There are some advantages, such as being able to attract financial resources, and attract talented specialists and managers due to high sala­ries. In general, this form is economically better for business when its profit reaches a great sum of money.

Management functions are planning, organizing, directing, control­ling, staffing and innovating. It should be noted that successful manage­ment is based on three basic elements: leadership, motivation and commu­nication.

To operate a successful business one should have management skills because effective management is the key to business success.

Marketing is performance of business activities connected with the flow of goods and services from producers to consumers. Marketing in­cludes the following operations: transporting, storing, pricing and selling goods. The most important thing in marketing is finding out who the cus­tomers are and what they want. Marketing is the process of having the right product at the right time in the right place, the process that brings benefit to customers and vendors.