4.Work with your partner. Make up a conversation using these words:
feature, handwritten, newssheet, bookseller, entertaining, portability,
newscast, to focus profound, cover, binding
5. Speak on the role of Mass media nowadays in our life.
6. Game: Mass media……….
Work in groups. Make up six sentences in accordance with ‘Mass
media……….’Use the titles below. You can use each title as many
times as you like.
a) A sentence that contains a total of five words.
b) A sentence that contains a total of six words.
c) A sentence that contains a total of seven words.
d) A sentence that is as long as you can make it.
role
TV
include
appear
read
news
more
Information
newspaper
internet
nowadays
listen
music
detail
radio
always
movie
easily
the
mean
play
and
than
people
present
get
a
entertainment
1. Write your associations with the word “ Press”
Press
2. Read the article.
C. The Press
National newspapers have an average total circulation of over 13 million on weekdays and about 14 million on Sundays, although the total readership is considerably greater. There are 10 national morning daily papers and 10 national Sundays – five “qualities”, two “mid – market” and three “populars”. There are about 1,350 regional and local newspapers, and over 7,000 periodical publications.
There is no state control or censorship of the newspaper and periodical press, which caters for a range of political views, interests and level of education. Where they express pronounced views and show obvious political leanings in their editorial comments, these may derive from proprietorial and other non – party influences.
A non – statutory Press Complaints Commission deals with complaints by members of the public about the content and conduct of newspapers and magazines, and advises editors and journalists. In 1995, the Government rejected proposals for statutory regulation of the press and for legislation to give protection to privacy. Instead, it endorsed self – regulation under the Commission and recommended tougher measures to make self – regulation more effective.
Working practices throughout the newspaper industry have become more efficient with the widespread used of advanced computer – based technology. Publishers have been able to reduce production costs by using computer systems for editing and production processes.
3. Express your attitude to the article.
4.Complete the sentences with the words from the box:
-
section,radio, to issue, subscribe to,extraordinary, newspaper, daily, politics, engineering, matches,international, readers, entertain, publish,
1). Together with television and _____, the press is a very important means of mass media. 2). The main aim of the press is keeping people informed on all topical issues of the day. 3). There is practically no family that doesn't _______ one or two newspapers or magazines. 4). Besides, you can always buy the latest issue of the ________ you need at any news-stall. 5). Most newspapers appear ______, some of them come out weekly. 6). As for the magazines, they are monthly as a rule.
7). All newspapers cover the main topics of our life. 8). They_______ material about ________ and different viewpoints on it. 9). You can read interesting articles about economy and get acquainted with a lot of ideas of what people are to do if they want to live better. 10). Some papers carry articles on science, _______, medicine, and education. 11). Many newspapers have publications about international events, about the life of the people in all parts of the world. 12). They also keep you informed on the events in so-called "hot points". 13). Sometimes you can read some _________ and sensational articles. 14). Sportsmen and sports fans can find comments on the most exciting sporting events and _______. 15). TV viewers and radio listeners can get information about TV and radio programs. 16). The last pages of any newspaper are given, as a rule, to those ________ who need some practical advice in gardening, cooking, growing flowers, etc. 17). You can also find here some funny stories, puzzles, crosswords and all that sort of thing that may ________ you. 18). It is not an easy thing ______ a newspaper. 19). The editor-in-chief is at the head of every newspaper. 20). He governs the editional board, every member of which is responsible for his own _______ in the paper. 21). Theeditional board usually writes editorials for the newspaper that deals with the topical issues of the day. 22). As for the articles of other columns they are written by the reporters or by the special correspondents who work for this newspaper. 23). Their reports give full coverage of the most important ___________ and domestic events and news items.