Вариант 2 Выполняется студентами, фамилии которых начинаются с букв и – о

I. Прочитайте и письменно переведите текст.

2. Задайте 5 типов вопросов к каждому предложению (общий, специальный, альтернативный, разделительный, вопрос к подлежащему).

1. Trust is an essential ingredient in a successful business.

2. The overall financial structure of the company analyses the volume of the ownership of the firm.

III. Переведите предложения на английский язык, используя необходимую форму сравнения прилагательных.

1. The staff will be much (happy) in their new office.

2.A steel watch is (expensive) than a golden one.

3. Michael is (competent) manager in the company.

4. Are their prices (такие же attractive как) prices charged by GML?

5. My secretary is (good) than yours.

IV. Переведите на английский язык:

1. Мы определяем эффективность производства с помощью коэффициентов.

2. Ты собираешься позвонить ему?

3. Менеджер по маркетингу не часто получает повышение.

4. Бухгалтерский учёт предоставляет данные для кредиторов и вкладчиков.

5. Трудно сказать, что он за человек (person).

6. На этом предприятии работает 9 тысяч человек.

7. Какая авиакомпанией летает каждый день в Москву?

8. Она собирается читать доклад.

9. Мы собираемся обсудить вопрос в офисе.

10. Они не любят участвовать в обсуждении.

11. Microsoft – мультинациональная корпорация.

12. Товар этой фирмы всегда высокого качества.

13. Много времени у вас займет перевод этого письма на французский язык?

14. В офисе 5 менеджеров. Трое сейчас принимают заказчиков, остальные изучают каталоги.

15. Мы хотим получить скидку с цены.

V. Вставьте артикль, где это необходимо:

1. On … 21^st of September Mr. White came to … Ministry of … Foreign Economic Relations to have …talks with Smirnov of … Rossimport. Before … talks they spoke about … Smirnov’s holiday.

2. It’s … enquiry from … company. … company is interested in … telephone equipment. They know we are selling … new model of … equipment.

3. In … morning … engineers look through … Russian and English newspapers and journals.

4. Passengers for … flight 452 to Spain, please collect your hand luggage and go to … gate 4.

5. The Seller offered us … 3% discount, but … discount did not suit us.

6. Some people like … quiet rest, while others enjoy … active open-air holiday.

7. It’s … pleasure to go to … different places in … country.

8. There is … heavy demand for … tools of … new model.

9. Blake & Sons are not … very big company, but they’re … very popular on … world market.

10. Rossexpot’s goods are of … high quality. … of Rossexpot’s goods meet … requirements of their customers.

Marketing today

Marketing is a new science. What has been around previously is the art of membership. Salesmanship is the art of manufacturing something and making other person want it. Marketing is the art of finding out what the other person wants then manufacturing it for him. In a market of multiple choice, it is no longer sufficient to produce a product and to show your customers that it satisfies one of their basic needs. You must show them it provides benefits other products fail to provide, that it can be supplied at a competitive price and above all, supplied reliably. But in this fast-changing world, Competitors catch up more quickly than ever.

Preferences that consumers have for this or that product work for shorter and shorter periods. Choice makes marketing work Companies need to be constantly engaged in product development, if they wish to grow and make profits. Coca Cola was successful for many years with one product in one size until Pepsi Cola challenged them with a bottle double the size at the same cost to the consumer. Since then Coca Cola has make many changes. Today Coca Cola has many different soft drinks, cheeses, wines, movie companies, to name only a few of its holdings.

Multiply choices for the consumer is the motor that drives the marketing vehicle.