
- •1. Planning Business Letter
- •10 Requirements:
- •Classification of Business Letters
- •Business Letter Format and Letter Style
- •English as International Language of Business Communication
- •6.Inference and interpretation
- •7. .Iconocity and its properties. Markedness
- •8. Categorial principles of pragmatics and conventional rules of grammar (linguistic postulates)
- •9. Categories and categorization in cognitive linguistics.
- •10. Сriteria of Markedness
- •11. Survey: field, boundary, elevation
- •1.Applied Ling: definition and approaches, Ling and Ph
- •2.Corpus Linguistics: objectives, types of electronic text corpora. Types of text collection.
- •3.Automatic natural ling. Analyses: tagging, parsing
- •1.The notion of genre and style
- •4.Publicistic Style
- •Postmodernism as a trend in lit
- •3. Game as an aesthetic principle
- •4. Parables
- •1.Communicative strategies of ibd
- •2.Positive and negative politeness in ibd
- •Strategies of p. P:
- •9 Strategies of Negative p.:
- •3. Lexical aspects of ibd
- •4) Payment
- •5) Quality of goods
3. Lexical aspects of ibd
Linguists distinguish 2 groups of lexical means used in IBD:
Lexical means, which include terminological meaning in their semantic structure. (Ex Discount – remittance – letter of credit after-payment
throughput maturity – )
Lexical means, which combine terminological and non-terminological meaning. (Ex. Market- treasury- agent – quote – claim –
The first group is united into such thematic groups:
1) Names of doc. – have mostly equivalents in the contrasted languages: Offer – enquiry – order – invoice – memorandum -
2) transporting – includes words and word-combinations, which define the terms of transporting, type and form of it: carrier – title of the goods – transit -
3) insurance – contains words and word-combinations, which define the type of insurance, forms of insurance : insurance – accident insurance -
4) Payment
5) Quality of goods
We expect the goods to be loaded at ones –
The formal tone of the BD can also be achieved by formal clichés:
Because of illness/ For health reasons/ we would like to draw your attention to…/ Allow us to draw your attention to…/ We offer…/ We take the liberty of offering …/
Initial clichés phrases: Your early reply will be appreciated. / We zxpect your early reply.
The most frequently used pronoun: You, then I
Tense forms: Pr. Ind, P.Ind, F.Ind, Pr.Cont, Pr. Perf.
Moods: Indicative and Conditional: We would be grateful if you…/ We offer our apologies for the delay in delivery/ We would like to ask you to excuse the delay (просимо вибачити нас за затримку).
5) Request
We shall be obliged if you will inform us/ Please let us know your quotation as soon as possible/ We are pleased to have your enquiry.
Abbreviations: a.a.r – against all risks
a.c – account current
advt. –advertisement
chq. – cheque
C.N –credit note
Denotative inf. Is realized also through complex syntactical structures such as:
1.Complex sentences; 2. Composed s.; 3. Complex-compound s.
Such s. structures are mostly used in offers and inquires. Besides, sentences become complicated through the use of
~ inf. Constructions
~participial constructions
~gerund
Pragmatic clichés – heperboles:
We are looking forward to hearing from you.
Both groups serve to make denotative information more concrete and help to decode the information of the BD. They are constant components of the genre of b. letters.