3.6 Case Study - ScotAir

1. free in-flight food

a food which is provided during a flight for free

бесплатная еда во время полета

2. a lot of legroom

enough space for legs when you sit in a plane (car, theatre)

много места для ног

3. fast check-in

fast registration for flight

быстрая регистрация

4. seat allocation

the way seats are placed

распределение мест

5. a one-way ticket

a ticket which is for travelling from one place to another but not back again

билет в одну сторону

6. budget airlines

airlines that don’t cost a lot

бюджетные авиалинии

7. the main concern

a feeling of worry about something important

главное беспокойство

8. safety and security

a state of being not in danger and protected

безопасность

9. cabin crew

all the people who work on a ship or plane

экипаж

10. to treat passengers

to behave towards passengers in a particular way

относиться к пассажирам

1. to spill

to flow accidentally over the edge of a container

проливать

2. fragrance

a pleasant smell or scent

запах

3. to demand

to ask for something

требовать

4. stylish

attractive in a fashionable way

стильный

5. makeover

modernization; the process of making something look more attractive = re-branding

формирование нового имиджа

6. to pioneer / pioneering ideas

to be the first to invent or use something;

introducing new and better methods or ideas for the first time

быть пионером, первооткрывателем;

7. sample

a small amount of a product that people can try in order to find out what it is like

образец

8. technique

a special way of doing something

техника

9. revolutionary

completely new and different, especially in a way that leads to great improvements

революционный

10. unsurpassed

better or greater than anyone or anything else

непревзойденный

1. generous

a person willing to give money, spend time etc, in order to help people or give them pleasure

щедрый

2. hands-on

doing something yourself rather than just talking about it or telling other people to do it

практический

3. hands-off

letting somebody else do what you have to do

пассивный, не вмешивающийся

4. Ambitious

a person who has a strong desire to be rich and respected

амбициозный

5. calm

relaxed and quiet, not nervous or upset

спокойный

6. honest / dishonest

honest - a person who always tells the truth and does not cheat or steal

dishonest - a person who lies

честный, нечестный

7. habits

something that you do regularly or usually, often without thinking about it because you have done it so many times before

привычки

8. successful

a person who has a lot of money and is well-known and respected

успешный

9. a sense of adventure

a feeling of new experience in which unusual and dangerous things can happen

дух приключений/ страсть к приключениям

10. fit and healthy

a person in a good physical form and not having any problems with health (like illnesses)

в хорошей физической форме и здоровый

11. to stand out from the crowd

to be very easy to see or noticed in a group of people

выделяться из толпы