- •Living abroad pre-intermediate
- •About Business - Working Abroad
- •Vocabulary – Living Abroad
- •Speaking - Making small talk
- •Writing - Formal and Informal emails
- •Case Study –Global Recruit
- •2. Dealing with customers
- •2.1 About Business – The shopping experience
- •2.2 Vocabulary – Telephoning and customer care
- •2.4 Speaking – Telephoning – handling complaints
- •2.5 Writing – Dealing with an email of complaint
- •2.6 Case Study – The Panorama Conference
- •3. Operations
- •3.1 About Business –Lean manufacturing
- •3.2 Vocabulary –Trends and planning
- •3.4 Speaking – Presentations – signposts and stepping stones
- •3.5 Writing – Instructions and procedures for an exhibition stand
- •3.6 Case Study - ScotAir
- •4. Success stories
- •4.1 About Business – Business leaders and success stories
- •4.2 Vocabulary – Describing yourself and being successful
- •4.4 Speaking –Appraisals
- •4.5 Writing – Profiles of business leaders
- •4.6 Case Study – The English Academy
- •5. Selling
- •5.1 About Business - Advertising
- •5.2 Vocabulary - Buying and selling
- •5.4 Speaking – Negotiating
- •5.5 Writing – Negotiating by email
- •5.6 Case Study - Coolhunters
- •6. The organisation
- •6.1 About Business – Entrepreneurs
- •6.2 Vocabulary - Types of companies
- •6.4 Speaking – Interrupting in meetings
- •6.5 Writing – Agendas and action minutes
- •6.6 Case Study – Soup kitchen vs Gourmet to go
- •7. The stock markets
- •7.1 About Business
- •7.2 Vocabulary –Dealing with figures
- •7.4 Speaking – Negotiations – making offers, agreeing deadlines
- •7.5 Writing – Describing figures
- •7.6 Case Study – Trading stocks
- •8. Going global
- •8.1 About Business – Franchising
- •8.2 Vocabulary – Setting up a franchise
- •8.4 Speaking – Presentations – handling questions
- •8.5 Writing – Reports of recommendation
- •8.6 Case Study – Choosing a franchise
5.2 Vocabulary - Buying and selling
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A person who knows a lot about something |
компетентный, знающий |
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Looking stylish and attractive |
нарядный, модный, стильный |
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Being a person who people can trust and depend on |
надежный, заслуживающий доверия |
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Able to stay calm without becoming angry |
терпеливый |
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Able to make people believe what you say |
убедительный |
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Liking to talk a lot in a friendly way |
разговорчивый |
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A competitor |
соперник |
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Very, but not extremely expensive |
довольно дорогой |
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A scheme of targeting a group of customers and trying to attract them |
стимулирование покупателя |
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A scheme aimed at keeping existing customers (for them not to stop buying and using your product) |
удержание покупателя |
5.4 Speaking – Negotiating
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to discuss something in order to reach an agreement, especially in business |
вести переговоры |
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official discussions between the representatives of opposing groups who are trying to reach an agreement, especially in business |
переговоры |
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A person who succeeds in a competition and a person who fails a competition |
победитель и потерпевший поражение |
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Win-win - A situation or solution which will end well for anyone involved in it Lose-lose – a situation which will end bad for everybody Win-lose - a situation which will end well only for one of the participants |
беспроигрышная ситуация/ ни для кого невыгодная ситуация / ситуация, в которой выигрывает только один |
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Can you agree with that? |
Вы можете на это пойти? |
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That’s my final decision/opinion. |
Это моё финальное решение. |
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Accept this offer, because I will not offer anything else. |
Либо да, либо нет. / Другого не дано. |
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The same is true for me |
Я такого же мнения. |
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We will not even discuss that. |
Это не обсуждается. |
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I have nothing else to do. |
У меня нет выбора. |
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I can compromise. |
Я могу пойти на компромисс. |
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I’d like to offer. |
Я хотел бы предложить. |