- •Living abroad pre-intermediate
- •About Business - Working Abroad
- •Vocabulary – Living Abroad
- •Speaking - Making small talk
- •Writing - Formal and Informal emails
- •Case Study –Global Recruit
- •2. Dealing with customers
- •2.1 About Business – The shopping experience
- •2.2 Vocabulary – Telephoning and customer care
- •2.4 Speaking – Telephoning – handling complaints
- •2.5 Writing – Dealing with an email of complaint
- •2.6 Case Study – The Panorama Conference
- •3. Operations
- •3.1 About Business –Lean manufacturing
- •3.2 Vocabulary –Trends and planning
- •3.4 Speaking – Presentations – signposts and stepping stones
- •3.5 Writing – Instructions and procedures for an exhibition stand
- •3.6 Case Study - ScotAir
- •4. Success stories
- •4.1 About Business – Business leaders and success stories
- •4.2 Vocabulary – Describing yourself and being successful
- •4.4 Speaking –Appraisals
- •4.5 Writing – Profiles of business leaders
- •4.6 Case Study – The English Academy
- •5. Selling
- •5.1 About Business - Advertising
- •5.2 Vocabulary - Buying and selling
- •5.4 Speaking – Negotiating
- •5.5 Writing – Negotiating by email
- •5.6 Case Study - Coolhunters
- •6. The organisation
- •6.1 About Business – Entrepreneurs
- •6.2 Vocabulary - Types of companies
- •6.4 Speaking – Interrupting in meetings
- •6.5 Writing – Agendas and action minutes
- •6.6 Case Study – Soup kitchen vs Gourmet to go
- •7. The stock markets
- •7.1 About Business
- •7.2 Vocabulary –Dealing with figures
- •7.4 Speaking – Negotiations – making offers, agreeing deadlines
- •7.5 Writing – Describing figures
- •7.6 Case Study – Trading stocks
- •8. Going global
- •8.1 About Business – Franchising
- •8.2 Vocabulary – Setting up a franchise
- •8.4 Speaking – Presentations – handling questions
- •8.5 Writing – Reports of recommendation
- •8.6 Case Study – Choosing a franchise
4.6 Case Study – The English Academy
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a school where student learn only a foreign language |
языковая школа |
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an element that must be done and not avoided because of the rules |
обязательный элемент |
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one of the best places |
престижное месторасположение |
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to look quickly through information on the internet for anything that interests you |
просматривать сайты и веб-страницы в интернете |
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A room or building containing books that can be looked at or borrowed |
библиотека |
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to be slow and unwilling to do something |
делающий что-либо с неохотой |
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the profit that you have before the tax has been taken away |
прибыль до налогообложения |
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to kill somebody |
убить |
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A Person Who Has A Lot Of Money |
богатый |
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to establish or set up a company |
основать компанию |
5. Selling
5.1 About Business - Advertising
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to tell the public about a product or service in order to persuade them to buy it |
рекламировать |
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a picture, set of words, or a short film, which is intended to persuade people to buy a product or use a service |
реклама (продукт рекламы) |
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a quality of a product that makes it different from other similar products |
уникальное торговое предложение |
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to know the product, because you have already seen it |
узнать продукт |
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to use a building, car, equipment under a legal agreement for some period of time in return for rent |
брать или сдавать в лизинг |
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a person who has qualities that are typical of most people or things |
среднестатистический человек |
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to get an offer to pay a particular price for a product on ebay (internet auction) |
получить заявку на покупку (предложение цены) на сайте ebay |
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to stop being effective |
терять эффективность |
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to choose a particular group of people (market segment), who are supposed to buy a particular product |
выбрать целевую аудиторию |
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to make somebody pay attention to something by making it interesting for them |
привлекать внимание |
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an advertisement on television or radio |
рекламный ролик |