3.9 Who are falling apples

     All over the world, Apple has achieved recognition from professionals in the field of creativity - designers, architects, film directors. The mission, which took over the company 30 years ago, and it was just "helping people to realize their ideas."

The fact that Apple Computers are much more stable in operation than a PC, they operate faster in the respective programs. Apple initially developed computer with high multimedia capabilities, it was the first computer to work with graphics in principle - for example, graphics from Adobe created just for the Mac.

     Many work with Apple's habit, because it always worked. But in fact, today is the difference between the PC and the Mac is not so significant for the average user will not be obvious. Although the claim that the interface of the operating system for the Mac is much more friendly to the user than Windows (it is believed that Bill Gates just copied the first Apple OSes and, well sold it, and made a fortune), and learn how to use the Mac is much easier than the PC.

     With all the nuances of Apple computers have but one significant: they are more expensive than PC of the same capacity, and available off the shelf - configuration changes by the user at least. On the one hand, plus the other - negative.

     Plus for those who want to work on your computer, especially without going into detail, what he's got in, and why it does not work as it should.

     For those who have not played enough as a child to the constructor, and wants to have the ability to upgrade - it's definitely a minus.

     There is another version that Mac preferred by women - because of his "intuitive." Douglas Coupland in his book "Slaves" Microsoft "describes the difference between a Mac and a PC:« Windows unintuitive ... sometimes even protivointuitiven. It's so like a man: just go out and buy a PC system, spend a lot of time to explore the imaginary commands and reading thousands of dialog boxes each time you want to change the size of the object, or something else ... Men are accustomed to sit, take orders, perform useless team and feel very fortunate that they were, because they saved $ 200. Women crave efficiency, elegance ... Mac allows them to move around within their digital universe exactly as they wanted, without clogging up your bank of human memory. "

     Be that as it may, it is the eternal debate of those "which is better, Pepsi or Coca Cola». The positions of the usual Apple users slowly losing, at least in the Russian market. According to the author, this is mostly because of the shortcomings of marketing. On the other hand, Apple already has its own market, and consumers happy there, but no more - after a successful collaboration studios Pixar (property Jobs, equipped with computers from Apple) and the Walt Disney Studio, it became clear which course to choose the company.

     And among the modern "nerds" conducting a life of sterile buildings in Silicon Valley, the company Apple, in addition to advances in technical field, is widely known for its magnificent sculpture garden - creativity should encourage creativity. From the first day of the company for the Apple computer was not a faceless machine and device embodying the dream.