-Ability

-ER

-EER

Market-

-PLACE

-OLOGY

-ING

-ABLE

-IZATION

b) Which of the derived words are used to denote:

• a specialist in marketing; a business that sells goods or services to the public or that sells in a particular way;

• a person whose job involves getting people to buy things; a person who is in favour of a particular system of buying and selling;

• the activity of presenting, advertising and selling a company’s products in the best possible way;

• able or fit to be sold or marketed; attractive to potential employers or clients; in demand;

• a measure of the ability be bought and sold;

• the exposure of an industry or service to market forces; the conversion of a national economy from a planned to a market economy;

• the business of making design-influencing decisions associate with distribution, consumer reaction, material availability, and so on;

• an open space where a market is or was formerly held; the arena of commercial dealings?

c) Give the English equivalents for:

• маркетологія (науковий напрямок, що вивчає маркетинг); вивчення ставлення людей до різноманітних товарів, брендів і т.п.;

• реалізованість; товарність; відповідність вимогам ринку; нормальна ринкова якість; придатність для продажу;

• перехід національної економіки від планово-командного до ринкового устрою;

• комерсант, купець, торговець; прихильник ринку певного типу;

• ходовий (про товар); такий, що легко реалізується; ліквідний;

• ринок; місце для проведення ринкових торгів;

• спеціаліст з маркетингу; маркетолог;

• торгівля, продаж, збут; маркетинг.

Task 4. Translate Ukrainian paying attention to the words in italics.

1. The design process may be described as an imaginative integration of marketology, engineering technology, and scientific relate information toward the development of a profitable product.

2. It’s our hope that we will play an increasingly greater role in the marketplace and, therefore, supply more jobs.

3. These are marketable skills and will allow these women to be professional therapists in their own right.

4. It is a product that has sufficient marketability to enable them to recover their investment costs.

5. Marketeer is most often a contemporary and informal euphemism for marketing professional.

6. What began as an attempt at artistic creation has turned into a marketable commodity.

7. The marketer builds a relationship between the brand and the customer.

8. The marketization of the Ukrainian economy began in the late 1980s.

9. Forest Deli is a distributor and marketer of tropical foods.

10. He is a skilled retailer and marketer.

11. She works in sales and marketing.

Task 5. a) Make the difference between the following words.

Which word?

Marketplace vs. Marketspace

Marketplace a small area in a town or city where goods are bought and sold, often outdoors; the arena of competitive or commercial dealings; the activity of buying and selling products;	Marketspace an arena within which commercial dealing takes place; a market; (mass noun) commerce carried out by electronic means, especially via the Internet;
The marketplace the activity of competing with other companies to buy and sell goods, services, etc.
Базарна (ринкова) площа; сфера бізнесу, торгівлі та економіки; ринок нематеріальних цінностей;	Ринковий простір.

b) Translate into Ukrainian paying attention to the words in italics.

1. Companies must be able to survive in the marketplace.

2. How can we compete successfully in the global marketplace?

3. It’s an online marketplace for small business products and services.

4. The marketplace was jammed with a noisy crowd of buyers and sellers.

5. The term marketspace was introduced by Jeffrey Rayport and John Sviokla in 1994.

6. It’s our hope that we will play an increasingly greater role in the marketplace and, therefore, supply more jobs.

7. Marketspace – an information and communication based electronic exchange environment – is a relatively new concept in marketing.

8. Since physical boundaries no longer interfere with buy/sell decisions, the world has grown into several industry specific marketspaces which are integration of marketplaces through sophisticated computer and telecommunication technologies.

Task 6. a) The following words often occur after “MARKET”.

map test day MARKET maker garden niche rate town

b) Which of the above word-combinations means:

• a group of customers that a company’s products are especially suitable for and which the company is seen as belonging to; a product, service or company that is different from or better than others in the same area;

• an experiment in which a product is made available in one or more areas to see if consumers like it and will buy it;

• a diagram that shows the positions of brands in terms of the most important brand characteristics;

• that consumers buy regularly; the price paid for them. It is used to measure the cost of living;

• someone whose job is to buy and sell stocks and shares for other people on the stock market;

• BrE a day each week when people sell goods outside in a town or village market;

• BrE an area of land where vegetables and fruit are grown to be sold;

• BrE a town where there is a market each week, usually outside;

• the usual price or rate for something at a particular time?

c) Give the English equivalents for:

• базарний день;

• (ринкова) ніша;

• випробовування в ринкових умовах;

• город, сад (для вирощування овочів і фруктів для продажу);

• місто-ярмарок; місто з ринком (місто, в якому відбуваються базари);

• брит. біржовий курс, ринковий обліковий відсоток (лондонських банків і векселів маклерів);

• графічне маркетингове дослідження, результати якого представлені на графіку, який показує залежність досліджуваних параметрів від зміни яких-небудь факторів;

• учасник ринку валюти; учасник ринку цінних паперів; “маркет мейкер” (маклер на Лондонській фондовій біржі; з 1986 в результаті “Великого вибуху” (Big Bang) укладають торговельні угоди безпосередньо з громадськістю);

Task 7. Make the difference between the following concepts.