- •Isbn 966-629-071-5
- •Contents
- •Business and entrepreneurship
- •Lesson 1
- •Which word?
- •A business vs. Business
- •What is Business?
- •Vocabulary Notes:
- •When pleasure interferes with business, give up business. (from American)
- •Lesson 2
- •Which word?
- •Verbs frequently used with Business Conduct; do; transact; drum up; build up; establish; launch; set up in; manage; operate; run.
- •Which word?
- •Forms of Business Organization
- •Vocabulary Notes:
- •“Mom and pop business” [`mOm ænd pOp `bıznəs] – амер. Дрібне приватне підприємництво; родинний бізнес, приватна крамничка;
- •Colloquial expression [kə`ləukwiəl ık`spre∫ən] – розмовний зворот (вираз);
- •Which word?
- •Which word?
- •Design, invent or engineer?
- •Which word?
- •Creative / artistic / innovative / original / imaginative / ingenious / inventive
- •Entrepreneurs and Entrepreneurship
- •Vocabulary Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Lesson 2
- •Entrepreneurs and Entrepreneurship
- •Vocabulary Notes:
- •Vocabulary building intrapreneur
- •Unit 3. Doing business internationally Lesson 1
- •Which word?
- •Adjective or noun?
- •B) Read aloud the following sentences paying attention to the words in italics.
- •Task 9. Think and answer.
- •Task 10. Practice reading the following words.
- •Task 11. Read the text.
- •International Business
- •Vocabulary Notes:
- •Task 14. A) Translate the words in column a and their derivatives in columns b and c. Use your dictionary if necessary.
- •Lesson 2
- •Careers in International Business
- •Vocabulary Notes:
- •Words easily confused
- •Affect / effect [ə`fekt] [ı`fekt]
- •Unit 4. Communication in business Lesson 1
- •Modern Means of Business Communication
- •Vocabulary and Cultural Notes:
- •The Internet
- •Vocabulary and Cultural Notes:
- •Vocabulary Notes:
- •How are computer words formed?
- •Lesson 2
- •Cross-cultural Barriers to Business Communication
- •1) Stereotypes
- •Vocabulary Notes:
- •2) Time
- •Vocabulary Notes:
- •3) Space
- •Vocabulary and Cultural Notes:
- •4) Body language
- •Vocabulary and Cultural Notes:
- •5) Etiquette
- •Vocabulary and Cultural Notes:
- •6) Translation problems
- •Vocabulary and Cultural Notes:
- •Words easily confused
- •Module test 1.
- •Variant 1.
- •Variant 2.
- •Variant 3.
- •Econom-
- •Which word?
- •Economics vs. Economy
- •The economy depends about as much on economists as the weather does on weather forecasters.
- •Economics
- •Vocabulary Notes:
- •“The economy depends about as much on economists as the weather does on weather forecasters.”
- •“Too many people spend money they haven’t earned, to buy things they don’t want, to impress people they don’t like.” (Will Smith)
- •Lesson 2
- •Which word?
- •Economic vs. Economical
- •Which word?
- •Economic goods vs. Economy goods
- •Vocabulary Notes:
- •Which word?
- •Increase, growth or rise?
- •Economy
- •Vocabulary Notes:
- •Lesson 1
- •Which word?
- •Trade / business / industry
- •Which word?
- •Supplier or distributor?
- •Task 12. A) Define the meaning of the word “трейдер” in Ukrainian. Let the following headlines from Ukrainian mass media be your clues.
- •What is Trade?
- •Vocabulary Notes:
- •Lesson 2
- •Trade or Commerce?
- •Vocabulary and Cultural Notes:
- •Which word?
- •Verb or noun?
- •Vocabulary building bimonthly / biweekly biyearly etc.
- •Forms of Trade
- •Vocabulaty Notes:
- •Lesson 3
- •Which word?
- •Trade vs. Trades
- •International Trade
- •Vocabulary and Cultural Notes:
- •Lesson 4
- •Modern Patterns of International Trade
- •Vocabulary and Cultural Notes:
- •Module test 2.
- •Variant 1.
- •Variant 2.
- •Variant 3.
- •Product, market and marketing
- •Lesson 1
- •Which word?
- •Noun or verb?
- •A service that people can buy, especially a way of investing or saving money
- •Which word?
- •Brand / label / make
- •Vocabulary Notes:
- •Vocabulary Notes:
- •Vocabulary Notes:
- •What is Product?
- •Vocabulary Notes:
- •Lesson 2
- •Which word?
- •Product Breadth vs. Product Depth
- •Three Levels of a Product
- •Vocabulary Notes:
- •Understanding Information on Products
- •Vocabulary Notes:
- •Lesson 3
- •-Ability
- •Market-
- •Which word?
- •Marketplace vs. Marketspace
- •Which word?
- •Market niche vs. Niche market
- •Adjectives frequently used with market
- •Narrow / short / thin / heavy / tight / weak / broad / close / distant
- •Which word?
- •Demand or market?
- •Market and Market Relations
- •Vocabulary Notes:
- •Which word?
- •Lesson 1
- •Which word?
- •Desire vs. Need / desire vs. Wish / need vs. Urge
- •Which word?
- •Distribution / delivery / dispatch / logistics
- •What is Marketing?
- •Vocabulary Notes:
- •Lesson 2
- •Careers in Marketing
- •Vocabulary Notes:
- •Торговець, продавець
- •Extended Marketing Mix
- •Vocabulary notes:
- •Which word?
- •Customer / client / clientele / consumer / account
- •Lesson 3
- •Which word?
- •Advertising vs. Advertisement
- •Advertising
- •Vocabulary Notes:
- •Which word?
- •Copyright vs. Copywriter
- •Advertising Today
- •Vocabulary Notes:
- •Task 27. Translate into English.
- •Marketing vs. Advertising: What’s the Difference?
- •Vocabulary Notes:
- •Money and banking
- •Lesson 1
- •Which word?
- •Money vs. Moneys / monies
- •Which word?
- •What is Money?
- •Vocabulary notes:
- •Lesson 2
- •Vocabulary building Describing what happens to currencies
- •Money vs. Currency
- •Vocabulary Notes:
- •Lesson 1
- •Vocabulary building When a company fails
- •Bank Staff
- •Vocabulary notes:
- •Lesson 2
- •What is a Bank?
- •Vocabulary Notes:
- •Which word?
- •Credit vs. Loan
- •Which word?
- •Share vs. Stock
- •Task 10. Practice reading the following words.
- •Task 11. Read the text. What is Finance? (Part I)
- •Vocabulary notes:
- •Task 13. Agree or disagree with the following statements.
- •Task 15. Find in the text “What is Finance?” (Part I) (Task 11) the words opposite in meaning to the following:
- •Which word?
- •Income / earnings / revenue
- •What three basic things do companies do when they lack money to cover operating costs?
- •Lesson 2
- •Which word?
- •Fund vs finance
- •Task 3. Practice reading the following words.
- •Task 4. Read the text. What is Finance? (Part II)
- •Vocabulary notes:
- •Which word?
- •Task 15. Fill in the blanks with the most appropriate terms from the box.
- •Lesson 3
- •Accounting Connected with the period of twelve months over which a government or a company prepares a full set of financial records, or part of this period
- •Which word?
- •Fiscal vs. Financial
- •Year in Year out
- •Vocabulary Notes:
- •Which word?
- •Fiscal Crises vs. Financial Crises
- •Vocabulary Notes:
- •Lesson 1
- •Which word?
- •Account / bill / invoice / check / tab
- •Accounting Overview
- •Vocabulary Notes:
- •Task 18. Fill in the blanks with the most appropriate terms from the box. Translate the passage.
- •Lesson 2
- •Accounting Overview
- •Vocabulary Notes:
- •Task 4. Give number of the paragraph(s) in which they discuss …
- •Task 9. Fill in the blanks with the most appropriate terms from the box. Translate the passage.
- •Company. Human resources. Management
- •Lesson 1
- •Which word?
- •Company vs. Campaign
- •Which word?
- •Corporation vs. Company
- •Talking about Companies
- •Vocabulary Notes:
- •Task 17. In the text “Talking about Companies” (Task 12) find the words which can be tranlsted as:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Lesson 2
- •Vocabulary building Starting a business
- •Vocabulary and Cultural Notes:
- •Vocabulary building Subsidiaries and groups of companies
- •Some of the World’s Oldest Companies
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Lesson 3
- •Which word?
- •Organizational Structure
- •Vocabulary Notes:
- •Vocabulary Notes:
- •Lesson 4
- •Vocabulary building colleagues and rivals
- •Vocabulary building Staff
- •Human Resources
- •Vocabulary Notes:
- •Which word?
- •Ensure vs. Insure
- •Vocabulary building Employing people
- •Vocabulary building Getting rid of employees
- •Vocabulary Notes:
- •Lesson 1
- •-Ability
- •Vocabulary building Words for Bosses
- •Management and Managers
- •Vocabulary Notes:
- •Which word?
- •Lesson 2
- •Levels and Patterns of Management
- •Vocabulary Notes:
- •Lesson 3
- •Which word?
- •Authoritarian / authoritative / autocratic / bossy
- •Leadership Styles
- •Vocabulary and Cultural Notes:
- •Which word?
- •Eeffective vs. Efficient
- •Module test 6.
- •Variant 1. Task 1. Which word is being transcribed? Give the spelling of the words.
- •Task 4. What term is being defined?
- •An organization that a company forms for its employees to represent them when dealing with the managers;
- •Variant 3. Task 1. Which word is being transcribed? Give the spelling of the words.
- •Task 4. What term is being defined?
- •Afterword:
- •Glossary of terms
- •References:
- •Іт ресурси:
“The first lesson of economics is scarcity: There is never enough of anything to satisfy all those who want it. The first lesson of politics is to disregard the first lesson of economics.” (Thomas Sowell)
“Economists are pessimists: they’ve predicted 8 of the last 3 depressions.” (Barry Asmus)
“Economics is extremely useful as a form of employment for economists.” (John Kenneth)
“The economy depends about as much on economists as the weather does on weather forecasters.”
“Economy is how to spend money without enjoying it.”
“Too many people spend money they haven’t earned, to buy things they don’t want, to impress people they don’t like.” (Will Smith)
“The gap in our economy is between what we have and what we think we ought to have – and that is a moral problem, not an economic one.” (Paul Heyne)
“Economy is the method by which we prepare today to afford the improvements of tomorrow.” (Calvin Coolidge)
“Economics has never been a science – and it is even less now than a few years ago.” (Paul A. Samuelson)
“Economics is a subject that does not greatly respect one’s wishes.” (Nikita Khrushchev)
“People want economy and they will pay any price to get it.” (Lee Iacocca)
“Economics is the science which studies human behaviour as a relationship between ends and scarce means which have alternative uses.” (Lionel Charles Robbins)
“In economics, the majority is always wrong.” (John Kenneth Galbraith)
“Henry Ford was right. A prosperous economy requires that workers be able to buy the products that they produce. This is as true in a global economy as a national one.” (John J. Sweeney)
“It’s called political economy because it is has nothing to do with either politics or economy.” (Stephen Leacock)
“I am not an economist. I am an honest man!” (Paul McCracken)
Lesson 2
Task 1. a) Differentiate between the following words.
Which word?
Economic vs. Economical
These two adjectives are often confused.
Economical refers to the cost of things. Something is economical if it provides good value for the amount of money you spend on it: It was more economical to hire the vehicles than to buy them.
In its most common sense, economic only appears before nouns and its meaning is connected with the word economy and the subject of economics. It is connected with trade, industry and development of wealth of a country, an area or a society and is used mainly when describing their financial situation: We observe the region’s gradual economic recovery. The government initiated unpopular economic reforms.
Less commonly, economic is used to mean “making enough profit” or as a synonym of economical to describe something that costs less money or uses less time, materials or effort. In these senses the word can appear before or after the noun. |
b) Explain the usage of the above adjectives in the following sentences.
1. Economic means “concerning economics”. 2. Economical is commonly used to mean “thrifty, avoiding waste”. 3. He’s rebuilding a solid economic base for the country’s future. 4. Small cars should be inexpensive to buy and economical to run. 5. The government’s economic policy is aimed at developing entrepreneurial culture. 6. It’s more economical to go by bus. 7. Many organizations must become larger if they are to remain economic. 8. The book gives some valuable ideas for economical housekeeping. 9. Though unpopular among citizens, Poland’s radical economic reforms achieved their goal. 10. Economical use of time may make you more productive. 11. The pace of economic growth is picking up. 12. She is a very economical cook. 13. Critics say that the new system may be more economic but will lead to a decline in programme quality. 14. Experts try to predict economic and social consequences of the forthcoming elections. 15. Economy goods are available in very large quantities at economical costs. 16. They gave up a large house for economic reasons. 17. If you don’t like to spend money unnecessarily, you may simply be economical, which means that you manage your finances wisely and avoid any unnecessary expenses. 18. Exports account for two-thirds of our economic activity. 19. We are looking for the most economical production methods. 20. He blamed the drop in sales on the global economic crisis.
Task 2. a) The words below often occur after “ECONOMIC”.
literacy
lag
shopper
ECONOMIC
manager
space
miracle
self-reliance
migrant
|
b) Which of the above word-combinations means:
Економічне диво;
економічний простір;
економічна грамотність;
економічна відсталість; економічне відставання;
економічна самостійність; економічне самозабезпечення;
економічний покупець, раціональний покупець (такий, що звертає увагу на ціну, якість, розмаїття товарів і простоту прийняття рішень щодо покупки);
господарник, хазяйський (дбайливий) керівник (керівник, який здійснює політику економічно ефективного управління, тобто досягнення максимально високих результатів при мінімальних ресурсних затратах);
економічний мігрант (той, хто переїжджає з однієї країни чи місцевості до іншої, аби покращити власний рівень життя); “ковбасний емігрант” (термін, який у колишньому Радянському Союзі вживався щодо емігрантів, які залишали країну не з політичних міркувань, а радше будучи невдоволеними власним рівнем життя через тотальний дефіцит, зокрема й продуктів харчування)?
с) Make up sentences with the above word combinations.
Task 3. Study the etymology of the word “ECONOMY”.
Etymology: |
ECONOMY |
|
1) from Greek oikonomia (“household management”), based on oikos “house” + nemein “manage” via Latin → |
||
2) → French 15th century économie (“management of material resources”) |
||
Current senses of “economy” date from the 17th century. |
||
Task 4. a) The words below often occur with “ECONOMY”.
class
bubble
tiger
ECONOMY
black
goods
false
Western
drive
|
b) Which of the above word-combinations means:
(used especially in newspapers) a country whose economy is growing very fast;
a period when you try to spend less money than usual; an organized effort to reduce costs and avoid wasting money;
a temporary situation when businesses grow very fast, the prices of shares and homes, etc. rise and employment increases;
business activity or work that is done without the knowledge of the government or other officials so that people can avoid paying tax on the money they earn;
goods that are cheaper than normal goods usually because you are buying larger quantities;
most powerful countries of the West;
something that seems to save money but will really make you spend more;
the cheapest seats on a plane; the cheapest class of air travel; the part of a plane where people with the cheapest tickets sit?
c) In the sentences below find the English equivalents of the following terms:
псевдо економія;
тіньова економіка;
товари за зниженою ціною;
економ-клас, туристичний клас;
західна держава; західна економіка;
спекулятивна економіка (“економічна булька”);
кампанія за економію; боротьба за режим економії;
економіка країн, які динамічно розвиваються; економіка країн-“тигрів” (таких як Сінгапур, Тайвань чи Південна Корея).
I always fly economy class.
They’re on an economy drive.
We were in a bubble economy.
Buying cheap tools is false economy.
Fares start from €597 for economy class.
Singapore’s tiger economy is still expanding steadily.
Economy goods are commonly sold through the Internet.
Experts believe the black economy is 40% the size of the official economy.
There are a lot of opinions about why the Western economy has flourished.
The central bank failed to put up interest rates and a bubble economy developed.
Task 5. a) Differentiate between the following word combinations.
