- •Isbn 966-629-071-5
- •Contents
- •Business and entrepreneurship
- •Lesson 1
- •Which word?
- •A business vs. Business
- •What is Business?
- •Vocabulary Notes:
- •When pleasure interferes with business, give up business. (from American)
- •Lesson 2
- •Which word?
- •Verbs frequently used with Business Conduct; do; transact; drum up; build up; establish; launch; set up in; manage; operate; run.
- •Which word?
- •Forms of Business Organization
- •Vocabulary Notes:
- •“Mom and pop business” [`mOm ænd pOp `bıznəs] – амер. Дрібне приватне підприємництво; родинний бізнес, приватна крамничка;
- •Colloquial expression [kə`ləukwiəl ık`spre∫ən] – розмовний зворот (вираз);
- •Which word?
- •Which word?
- •Design, invent or engineer?
- •Which word?
- •Creative / artistic / innovative / original / imaginative / ingenious / inventive
- •Entrepreneurs and Entrepreneurship
- •Vocabulary Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Lesson 2
- •Entrepreneurs and Entrepreneurship
- •Vocabulary Notes:
- •Vocabulary building intrapreneur
- •Unit 3. Doing business internationally Lesson 1
- •Which word?
- •Adjective or noun?
- •B) Read aloud the following sentences paying attention to the words in italics.
- •Task 9. Think and answer.
- •Task 10. Practice reading the following words.
- •Task 11. Read the text.
- •International Business
- •Vocabulary Notes:
- •Task 14. A) Translate the words in column a and their derivatives in columns b and c. Use your dictionary if necessary.
- •Lesson 2
- •Careers in International Business
- •Vocabulary Notes:
- •Words easily confused
- •Affect / effect [ə`fekt] [ı`fekt]
- •Unit 4. Communication in business Lesson 1
- •Modern Means of Business Communication
- •Vocabulary and Cultural Notes:
- •The Internet
- •Vocabulary and Cultural Notes:
- •Vocabulary Notes:
- •How are computer words formed?
- •Lesson 2
- •Cross-cultural Barriers to Business Communication
- •1) Stereotypes
- •Vocabulary Notes:
- •2) Time
- •Vocabulary Notes:
- •3) Space
- •Vocabulary and Cultural Notes:
- •4) Body language
- •Vocabulary and Cultural Notes:
- •5) Etiquette
- •Vocabulary and Cultural Notes:
- •6) Translation problems
- •Vocabulary and Cultural Notes:
- •Words easily confused
- •Module test 1.
- •Variant 1.
- •Variant 2.
- •Variant 3.
- •Econom-
- •Which word?
- •Economics vs. Economy
- •The economy depends about as much on economists as the weather does on weather forecasters.
- •Economics
- •Vocabulary Notes:
- •“The economy depends about as much on economists as the weather does on weather forecasters.”
- •“Too many people spend money they haven’t earned, to buy things they don’t want, to impress people they don’t like.” (Will Smith)
- •Lesson 2
- •Which word?
- •Economic vs. Economical
- •Which word?
- •Economic goods vs. Economy goods
- •Vocabulary Notes:
- •Which word?
- •Increase, growth or rise?
- •Economy
- •Vocabulary Notes:
- •Lesson 1
- •Which word?
- •Trade / business / industry
- •Which word?
- •Supplier or distributor?
- •Task 12. A) Define the meaning of the word “трейдер” in Ukrainian. Let the following headlines from Ukrainian mass media be your clues.
- •What is Trade?
- •Vocabulary Notes:
- •Lesson 2
- •Trade or Commerce?
- •Vocabulary and Cultural Notes:
- •Which word?
- •Verb or noun?
- •Vocabulary building bimonthly / biweekly biyearly etc.
- •Forms of Trade
- •Vocabulaty Notes:
- •Lesson 3
- •Which word?
- •Trade vs. Trades
- •International Trade
- •Vocabulary and Cultural Notes:
- •Lesson 4
- •Modern Patterns of International Trade
- •Vocabulary and Cultural Notes:
- •Module test 2.
- •Variant 1.
- •Variant 2.
- •Variant 3.
- •Product, market and marketing
- •Lesson 1
- •Which word?
- •Noun or verb?
- •A service that people can buy, especially a way of investing or saving money
- •Which word?
- •Brand / label / make
- •Vocabulary Notes:
- •Vocabulary Notes:
- •Vocabulary Notes:
- •What is Product?
- •Vocabulary Notes:
- •Lesson 2
- •Which word?
- •Product Breadth vs. Product Depth
- •Three Levels of a Product
- •Vocabulary Notes:
- •Understanding Information on Products
- •Vocabulary Notes:
- •Lesson 3
- •-Ability
- •Market-
- •Which word?
- •Marketplace vs. Marketspace
- •Which word?
- •Market niche vs. Niche market
- •Adjectives frequently used with market
- •Narrow / short / thin / heavy / tight / weak / broad / close / distant
- •Which word?
- •Demand or market?
- •Market and Market Relations
- •Vocabulary Notes:
- •Which word?
- •Lesson 1
- •Which word?
- •Desire vs. Need / desire vs. Wish / need vs. Urge
- •Which word?
- •Distribution / delivery / dispatch / logistics
- •What is Marketing?
- •Vocabulary Notes:
- •Lesson 2
- •Careers in Marketing
- •Vocabulary Notes:
- •Торговець, продавець
- •Extended Marketing Mix
- •Vocabulary notes:
- •Which word?
- •Customer / client / clientele / consumer / account
- •Lesson 3
- •Which word?
- •Advertising vs. Advertisement
- •Advertising
- •Vocabulary Notes:
- •Which word?
- •Copyright vs. Copywriter
- •Advertising Today
- •Vocabulary Notes:
- •Task 27. Translate into English.
- •Marketing vs. Advertising: What’s the Difference?
- •Vocabulary Notes:
- •Money and banking
- •Lesson 1
- •Which word?
- •Money vs. Moneys / monies
- •Which word?
- •What is Money?
- •Vocabulary notes:
- •Lesson 2
- •Vocabulary building Describing what happens to currencies
- •Money vs. Currency
- •Vocabulary Notes:
- •Lesson 1
- •Vocabulary building When a company fails
- •Bank Staff
- •Vocabulary notes:
- •Lesson 2
- •What is a Bank?
- •Vocabulary Notes:
- •Which word?
- •Credit vs. Loan
- •Which word?
- •Share vs. Stock
- •Task 10. Practice reading the following words.
- •Task 11. Read the text. What is Finance? (Part I)
- •Vocabulary notes:
- •Task 13. Agree or disagree with the following statements.
- •Task 15. Find in the text “What is Finance?” (Part I) (Task 11) the words opposite in meaning to the following:
- •Which word?
- •Income / earnings / revenue
- •What three basic things do companies do when they lack money to cover operating costs?
- •Lesson 2
- •Which word?
- •Fund vs finance
- •Task 3. Practice reading the following words.
- •Task 4. Read the text. What is Finance? (Part II)
- •Vocabulary notes:
- •Which word?
- •Task 15. Fill in the blanks with the most appropriate terms from the box.
- •Lesson 3
- •Accounting Connected with the period of twelve months over which a government or a company prepares a full set of financial records, or part of this period
- •Which word?
- •Fiscal vs. Financial
- •Year in Year out
- •Vocabulary Notes:
- •Which word?
- •Fiscal Crises vs. Financial Crises
- •Vocabulary Notes:
- •Lesson 1
- •Which word?
- •Account / bill / invoice / check / tab
- •Accounting Overview
- •Vocabulary Notes:
- •Task 18. Fill in the blanks with the most appropriate terms from the box. Translate the passage.
- •Lesson 2
- •Accounting Overview
- •Vocabulary Notes:
- •Task 4. Give number of the paragraph(s) in which they discuss …
- •Task 9. Fill in the blanks with the most appropriate terms from the box. Translate the passage.
- •Company. Human resources. Management
- •Lesson 1
- •Which word?
- •Company vs. Campaign
- •Which word?
- •Corporation vs. Company
- •Talking about Companies
- •Vocabulary Notes:
- •Task 17. In the text “Talking about Companies” (Task 12) find the words which can be tranlsted as:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Lesson 2
- •Vocabulary building Starting a business
- •Vocabulary and Cultural Notes:
- •Vocabulary building Subsidiaries and groups of companies
- •Some of the World’s Oldest Companies
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Lesson 3
- •Which word?
- •Organizational Structure
- •Vocabulary Notes:
- •Vocabulary Notes:
- •Lesson 4
- •Vocabulary building colleagues and rivals
- •Vocabulary building Staff
- •Human Resources
- •Vocabulary Notes:
- •Which word?
- •Ensure vs. Insure
- •Vocabulary building Employing people
- •Vocabulary building Getting rid of employees
- •Vocabulary Notes:
- •Lesson 1
- •-Ability
- •Vocabulary building Words for Bosses
- •Management and Managers
- •Vocabulary Notes:
- •Which word?
- •Lesson 2
- •Levels and Patterns of Management
- •Vocabulary Notes:
- •Lesson 3
- •Which word?
- •Authoritarian / authoritative / autocratic / bossy
- •Leadership Styles
- •Vocabulary and Cultural Notes:
- •Which word?
- •Eeffective vs. Efficient
- •Module test 6.
- •Variant 1. Task 1. Which word is being transcribed? Give the spelling of the words.
- •Task 4. What term is being defined?
- •An organization that a company forms for its employees to represent them when dealing with the managers;
- •Variant 3. Task 1. Which word is being transcribed? Give the spelling of the words.
- •Task 4. What term is being defined?
- •Afterword:
- •Glossary of terms
- •References:
- •Іт ресурси:
Variant 2.
Task 1. Fill in the missing letters.
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10 points |
Task 2. Give the English equivalents for:
1. Прибуток; 2. рівень життя; 3. постачальник; 4. прямі інвестиції; 5. глобальний ринок; 6. електронний бізнес; 7. комерційна діяльність; 8. новатор; раціоналізатор; 9. вітчизняне підприємство; 10. підприєм-ницька культура; 11. юридична відповідальність; 12. традиційна (звична) торгівля; 13. акціонер; власник пакету акцій; 14. прибутковий, вигідний, дохідний; 15. зайнятість (робочої сили); робота, служба; 16. спільне підприємство (СП); спільна діяльність; 17. клієнт; замовник; фірма, пов’язана з даною компанією; 18. життєздатний; такий, що спонукає ефективну життєдіяльність; 19. мультинаціонал, мультинаціональна (багатонаціональна) компанія (корпорація); 20. одноосібне підприємство; підприємство, що перебуває в управлінні однієї людини; підприємство з одним працівником.
20 points |
Task 3. What do these abbreviations stand for?
1. DIY |
_________________________________________________; |
2. LBD |
_________________________________________________; |
3. SMB |
_________________________________________________; |
4. CEO |
_________________________________________________; |
5. MNE |
_________________________________________________. |
5 points |
Task 4. Distribute the following synonyms of “BUSINESS” into two columns according to their meaning: BUYING AND SELLING (column A) and BUSINESS ENTITY (column B).
1. Firm; |
6. concern; |
11. institution; |
16. free enterprise; |
2. trade; |
7. dealings; |
12. commerce; |
17. merchandising; |
3. office; |
8. company; |
13. transactions; |
18. entrepreneurship; |
4. trading; |
9. exchange; |
14. negotiations; |
19. a business venture; |
5. agency; |
10. a business; |
15. an operation; |
20. commercial organization. |
A BUYING AND SELLING |
B BUSINESS ENTITY |
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40 points |
Task 5. Complete each sentence with the correct form of one of the words from Task 4 (for some sentences there may be more than one way to be completed).
_____ is widely regarded as an integral player in the business culture of American life, and particularly as an engine for job creation and economic growth.
A Branch office is an _____ that serves a certain geographic or demographic area to expand the access of customer services and other services available to beyond the home office.
An _____ is a business that serves other businesses.
I’ve had some _____ with him, but I don’t know him very well.
In Eastern Europe, particularly in Russia, the term “_____” is commonly used within the trading industry and denotes all marketing and sales stimulation activities around PoS (point of sale).
In the 16th century, Holland was the centre of free _____, imposing no exchange, and advocating the free movement of goods.
In the United States, a _____ is a corporation that carries on an industrial enterprise.
Market is the _____ or selling opportunities provided by a particular group of people.
The _____ system guarantees business owners the right to all profits (after taxes) earned by the business.
Today[update] _____ includes a complex system of companies that try to maximize their profits by offering products and services to the market.
20 points |
Task 6. Each sentence contains a mistake. Correct the sentences.
A business friend is an investor who helps new companies develop by lending them his own money, which may involve a lot of risk.
Sole proprietorships are the least numerous kind of business organization, but most are very small.
Modern world is dominated by Soho’s.
Euro-ad is an advertisement engineered to be suitable for all countries in the European Union.
Sir William Gates is seen as different from the typical businessman, because he has long hair and does not wear a suit.
Coco Chanel, a French fashion designer, is known especially for a simple type of women’s suit and for the great black dress, which she invented.
International business success requires as much business acumen as managing a domestic enterprise.
Avoiding eye contact can be regarded as a sign of respect in Europe and North America.
Business is commonly defined as the art of removing money from a person’s pocket applying violence.
When you engineer something, it is completely new and noting of the kind has existed before.
20 points |
Task 7. Use the terms in the box to complete the paragraph.
joint |
NAFTA |
cooperate |
agreements |
cross-national |
labour |
political |
integration |
organizations |
World Trade Organization |
Integration suggests (1)_____ and economic (2)_____ among countries that gives preference to member countries to the agreement. General (3)_____ can be achieved in three different approachable ways: through the (4)_____ (WTO), bilateral integration, and regional integration. In bilateral integration, only two countries economically (5)_____ with one and other; whereas in regional integration, several countries within the same geographic distance become (6)_____ to form (7)_____ such as the European Union (EU) and the North American Free Trade Agreement ((8)_____). Indeed, factors of mobility like capital, technology and (10)_____ are indicating strategies for (9)_____ integration along with those mentioned above.
20 points |
Task 8. What type of company is the sentence about? Put number of each sentence in the correct column in the table below.
A SMALL BUSINESS |
A MEDIUM FIRM |
A LARGE FIRM / CORPORATION |
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In the UK, firms employing less than 20 staff make up 97% of all businesses.
Last year this company had revenue of $32 million.
The company employs around 300,000 people and has business premises located in European countries as well as Mexico, the United States and China.
This German consulting firm employs 150 people.
The Walt Disney Company now has annual revenue of $30 billion.
10 points |
Task 9. Are the following statements true or false?
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True |
False |
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5 points |
Task 10. Choose the correct alternative from the brackets.
The volume of Edison’s work – (193 / 1,093) patents in 20 different areas – is staggering.
Hershey’s Milk Chocolate is America’s best-loved chocolate brand with a legacy of quality spanning over (50 / 100) years.
Ty, Inc., made $ (100 / 700) million in a single year without spending money on advertising!
The first modern MNC is generally thought to be the Dutch East India Company, established in (1602 / 1902).
British Petroleum plc is the (first / third) largest global energy company.
10 points |
Task 11. Name 10 most powerful companies you know and the respective fields of their activities.
A COMPANY |
B FIELD OF ACTIVITIES |
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20 points |
Task 12. Give definitions of the following concepts (in writing).
1. Tycoon |
________________________________________________ |
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________________________________________________ |
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________________________________________________ ; |
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2. freelancer |
________________________________________________ |
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________________________________________________ |
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________________________________________________ ; |
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3. joint venture |
________________________________________________ |
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________________________________________________ |
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________________________________________________ ; |
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4. business angel |
________________________________________________ |
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________________________________________________ |
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________________________________________________ ; |
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5. standard of living |
________________________________________________ |
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________________________________________________ |
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________________________________________________. |
20 points |
