- •Isbn 966-629-071-5
- •Contents
- •Business and entrepreneurship
- •Lesson 1
- •Which word?
- •A business vs. Business
- •What is Business?
- •Vocabulary Notes:
- •When pleasure interferes with business, give up business. (from American)
- •Lesson 2
- •Which word?
- •Verbs frequently used with Business Conduct; do; transact; drum up; build up; establish; launch; set up in; manage; operate; run.
- •Which word?
- •Forms of Business Organization
- •Vocabulary Notes:
- •“Mom and pop business” [`mOm ænd pOp `bıznəs] – амер. Дрібне приватне підприємництво; родинний бізнес, приватна крамничка;
- •Colloquial expression [kə`ləukwiəl ık`spre∫ən] – розмовний зворот (вираз);
- •Which word?
- •Which word?
- •Design, invent or engineer?
- •Which word?
- •Creative / artistic / innovative / original / imaginative / ingenious / inventive
- •Entrepreneurs and Entrepreneurship
- •Vocabulary Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Lesson 2
- •Entrepreneurs and Entrepreneurship
- •Vocabulary Notes:
- •Vocabulary building intrapreneur
- •Unit 3. Doing business internationally Lesson 1
- •Which word?
- •Adjective or noun?
- •B) Read aloud the following sentences paying attention to the words in italics.
- •Task 9. Think and answer.
- •Task 10. Practice reading the following words.
- •Task 11. Read the text.
- •International Business
- •Vocabulary Notes:
- •Task 14. A) Translate the words in column a and their derivatives in columns b and c. Use your dictionary if necessary.
- •Lesson 2
- •Careers in International Business
- •Vocabulary Notes:
- •Words easily confused
- •Affect / effect [ə`fekt] [ı`fekt]
- •Unit 4. Communication in business Lesson 1
- •Modern Means of Business Communication
- •Vocabulary and Cultural Notes:
- •The Internet
- •Vocabulary and Cultural Notes:
- •Vocabulary Notes:
- •How are computer words formed?
- •Lesson 2
- •Cross-cultural Barriers to Business Communication
- •1) Stereotypes
- •Vocabulary Notes:
- •2) Time
- •Vocabulary Notes:
- •3) Space
- •Vocabulary and Cultural Notes:
- •4) Body language
- •Vocabulary and Cultural Notes:
- •5) Etiquette
- •Vocabulary and Cultural Notes:
- •6) Translation problems
- •Vocabulary and Cultural Notes:
- •Words easily confused
- •Module test 1.
- •Variant 1.
- •Variant 2.
- •Variant 3.
- •Econom-
- •Which word?
- •Economics vs. Economy
- •The economy depends about as much on economists as the weather does on weather forecasters.
- •Economics
- •Vocabulary Notes:
- •“The economy depends about as much on economists as the weather does on weather forecasters.”
- •“Too many people spend money they haven’t earned, to buy things they don’t want, to impress people they don’t like.” (Will Smith)
- •Lesson 2
- •Which word?
- •Economic vs. Economical
- •Which word?
- •Economic goods vs. Economy goods
- •Vocabulary Notes:
- •Which word?
- •Increase, growth or rise?
- •Economy
- •Vocabulary Notes:
- •Lesson 1
- •Which word?
- •Trade / business / industry
- •Which word?
- •Supplier or distributor?
- •Task 12. A) Define the meaning of the word “трейдер” in Ukrainian. Let the following headlines from Ukrainian mass media be your clues.
- •What is Trade?
- •Vocabulary Notes:
- •Lesson 2
- •Trade or Commerce?
- •Vocabulary and Cultural Notes:
- •Which word?
- •Verb or noun?
- •Vocabulary building bimonthly / biweekly biyearly etc.
- •Forms of Trade
- •Vocabulaty Notes:
- •Lesson 3
- •Which word?
- •Trade vs. Trades
- •International Trade
- •Vocabulary and Cultural Notes:
- •Lesson 4
- •Modern Patterns of International Trade
- •Vocabulary and Cultural Notes:
- •Module test 2.
- •Variant 1.
- •Variant 2.
- •Variant 3.
- •Product, market and marketing
- •Lesson 1
- •Which word?
- •Noun or verb?
- •A service that people can buy, especially a way of investing or saving money
- •Which word?
- •Brand / label / make
- •Vocabulary Notes:
- •Vocabulary Notes:
- •Vocabulary Notes:
- •What is Product?
- •Vocabulary Notes:
- •Lesson 2
- •Which word?
- •Product Breadth vs. Product Depth
- •Three Levels of a Product
- •Vocabulary Notes:
- •Understanding Information on Products
- •Vocabulary Notes:
- •Lesson 3
- •-Ability
- •Market-
- •Which word?
- •Marketplace vs. Marketspace
- •Which word?
- •Market niche vs. Niche market
- •Adjectives frequently used with market
- •Narrow / short / thin / heavy / tight / weak / broad / close / distant
- •Which word?
- •Demand or market?
- •Market and Market Relations
- •Vocabulary Notes:
- •Which word?
- •Lesson 1
- •Which word?
- •Desire vs. Need / desire vs. Wish / need vs. Urge
- •Which word?
- •Distribution / delivery / dispatch / logistics
- •What is Marketing?
- •Vocabulary Notes:
- •Lesson 2
- •Careers in Marketing
- •Vocabulary Notes:
- •Торговець, продавець
- •Extended Marketing Mix
- •Vocabulary notes:
- •Which word?
- •Customer / client / clientele / consumer / account
- •Lesson 3
- •Which word?
- •Advertising vs. Advertisement
- •Advertising
- •Vocabulary Notes:
- •Which word?
- •Copyright vs. Copywriter
- •Advertising Today
- •Vocabulary Notes:
- •Task 27. Translate into English.
- •Marketing vs. Advertising: What’s the Difference?
- •Vocabulary Notes:
- •Money and banking
- •Lesson 1
- •Which word?
- •Money vs. Moneys / monies
- •Which word?
- •What is Money?
- •Vocabulary notes:
- •Lesson 2
- •Vocabulary building Describing what happens to currencies
- •Money vs. Currency
- •Vocabulary Notes:
- •Lesson 1
- •Vocabulary building When a company fails
- •Bank Staff
- •Vocabulary notes:
- •Lesson 2
- •What is a Bank?
- •Vocabulary Notes:
- •Which word?
- •Credit vs. Loan
- •Which word?
- •Share vs. Stock
- •Task 10. Practice reading the following words.
- •Task 11. Read the text. What is Finance? (Part I)
- •Vocabulary notes:
- •Task 13. Agree or disagree with the following statements.
- •Task 15. Find in the text “What is Finance?” (Part I) (Task 11) the words opposite in meaning to the following:
- •Which word?
- •Income / earnings / revenue
- •What three basic things do companies do when they lack money to cover operating costs?
- •Lesson 2
- •Which word?
- •Fund vs finance
- •Task 3. Practice reading the following words.
- •Task 4. Read the text. What is Finance? (Part II)
- •Vocabulary notes:
- •Which word?
- •Task 15. Fill in the blanks with the most appropriate terms from the box.
- •Lesson 3
- •Accounting Connected with the period of twelve months over which a government or a company prepares a full set of financial records, or part of this period
- •Which word?
- •Fiscal vs. Financial
- •Year in Year out
- •Vocabulary Notes:
- •Which word?
- •Fiscal Crises vs. Financial Crises
- •Vocabulary Notes:
- •Lesson 1
- •Which word?
- •Account / bill / invoice / check / tab
- •Accounting Overview
- •Vocabulary Notes:
- •Task 18. Fill in the blanks with the most appropriate terms from the box. Translate the passage.
- •Lesson 2
- •Accounting Overview
- •Vocabulary Notes:
- •Task 4. Give number of the paragraph(s) in which they discuss …
- •Task 9. Fill in the blanks with the most appropriate terms from the box. Translate the passage.
- •Company. Human resources. Management
- •Lesson 1
- •Which word?
- •Company vs. Campaign
- •Which word?
- •Corporation vs. Company
- •Talking about Companies
- •Vocabulary Notes:
- •Task 17. In the text “Talking about Companies” (Task 12) find the words which can be tranlsted as:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Lesson 2
- •Vocabulary building Starting a business
- •Vocabulary and Cultural Notes:
- •Vocabulary building Subsidiaries and groups of companies
- •Some of the World’s Oldest Companies
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Lesson 3
- •Which word?
- •Organizational Structure
- •Vocabulary Notes:
- •Vocabulary Notes:
- •Lesson 4
- •Vocabulary building colleagues and rivals
- •Vocabulary building Staff
- •Human Resources
- •Vocabulary Notes:
- •Which word?
- •Ensure vs. Insure
- •Vocabulary building Employing people
- •Vocabulary building Getting rid of employees
- •Vocabulary Notes:
- •Lesson 1
- •-Ability
- •Vocabulary building Words for Bosses
- •Management and Managers
- •Vocabulary Notes:
- •Which word?
- •Lesson 2
- •Levels and Patterns of Management
- •Vocabulary Notes:
- •Lesson 3
- •Which word?
- •Authoritarian / authoritative / autocratic / bossy
- •Leadership Styles
- •Vocabulary and Cultural Notes:
- •Which word?
- •Eeffective vs. Efficient
- •Module test 6.
- •Variant 1. Task 1. Which word is being transcribed? Give the spelling of the words.
- •Task 4. What term is being defined?
- •An organization that a company forms for its employees to represent them when dealing with the managers;
- •Variant 3. Task 1. Which word is being transcribed? Give the spelling of the words.
- •Task 4. What term is being defined?
- •Afterword:
- •Glossary of terms
- •References:
- •Іт ресурси:
Module test 1.
ASSESS YOUR PROGRESS |
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Task |
Scope of the task |
Points for each correct answer |
Maximum score |
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Task 1. |
20 items |
0,5 |
10 points |
||
Task 2. |
20 items |
1 |
20 points |
||
Task 3. |
5 items |
1 |
5 points |
||
Task 4. |
20 items |
2 |
40 points |
||
Task 5. |
10 items |
2 |
20 points |
||
Task 6. |
10 items |
2 |
20 points |
||
Task 7. |
10 items |
2 |
20 points |
||
Task 8. |
5 items |
2 |
10 points |
||
Task 9. |
5 items |
1 |
5 points |
||
Task 10. |
5 items |
2 |
10 points |
||
Task 11. |
10 items |
2 |
20 points |
||
Task 12. |
5 items |
4 |
20 points |
||
Final mark |
200 |
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Mark for the test |
National assessment system |
ECTS System |
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180-200 |
“Excellent” |
90-100 |
A |
||
164-179 |
“Good” |
82-89 |
B |
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150-163 |
75-81 |
C |
|||
138-149 |
“Satisfactory” |
69-74 |
D |
||
120-137 |
60-68 |
E |
|||
70-119 |
“Bad” |
35-59 |
FX |
||
1-69 |
1-34 |
F |
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Variant 1.
Task 1. Fill in the missing letters.
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10 points |
Task 2. Give the English equivalents for:
1. Виробник; 2. підприємець; 3. підприємство; 4. збанкрутувати; 5. підкорятися владі; 6. виготовляти товари; 7. міжнародний договір; 8. економічний надлишок; 9. керувати підприємством; 10. видимий імпорт / експорт; 11. власник, володар; господар; 12. вести комерційну діяльність; 13. необмежена відповідальність; 14. малий бізнес; мале підприємство; 15. франшиза; ліцензія; комерційна концесія; 16. борг; заборгованість; боргове зобов’язання; 17. великий бізнес; велике підприємство; великий капітал; 18. індивідуальне приватне підприємство; одноосібна власність; 19. вітчизняний бізнес; вітчизняне підприємництво; внутрішня торгівля; 20. основна діяльність; профільна діяльність; основний вид діяльності, яким займається компанія.
20 points |
Task 3. What do these abbreviations stand for?
1. BP |
_________________________________________________; |
2. Ltd. |
_________________________________________________; |
3. IBM |
_________________________________________________; |
4. TNC |
_________________________________________________; |
5. GDP |
_________________________________________________. |
5 points |
Task 4. Distribute the following synonyms of “ENTERPRISE” into two columns according to their meaning: PERSONALITY TRAIT (column A) and BUSINESS ENTITY (column B).
1. Firm; |
6. business; |
11. ingenuity; |
16. inventiveness; |
2. drive; |
7. initiative; |
12. dynamism; |
17. establishment; |
3. energy; |
8. company; |
13. enthusiasm; |
18. resourcefulness; |
4. venture; |
9. operation; |
14. corporation; |
19. entrepreneurialism; |
5. concern; |
10. creativity; |
15. organization; |
20. profit-making enterprise. |
A PERSONALITY TRAIT |
B BUSINESS ENTITY |
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40 points |
Task 5. Complete each sentence with the correct form of one of the words from Task 4 (for some sentences there may be more than one way to be completed).
Most governments try to create an economic environment favorable for small _____s.
A joint _____ (often abbreviated JV) is an entity formed between two or more parties to undertake economic activity together.
_____ tests will be given to those applying for jobs in our company where new approaches are needed to solve old problems.
She had the _____ to succeed where everyone else had failed.
With extensive experience in the international pharmaceutical industry, he lent his knowledge to inject a new spirit of _____ for a potentially unlimited emerging Canadian economy.
Does she have enough _____ to finish the job?
Shops and other commercial _____s remain closed today.
Large _____s can be entrepreneurs, too.
A _____ is a German type of business group. It results from the merger of several legally independent companies an economic entity under unified management.
In simple terms, _____ is the energy and desire to build successful, sustainable businesses and to continually seek ways to improve and change as conditions change.
20 points |
Task 6. Each sentence contains a mistake. Correct the sentences.
A document that presents the reasons that show why a product, project, etc. would be successful and make money, used to try to get people to invest in the project is called licence.
A sole trader (sole proprietorship) is a firm with a single owner – a proprietor – who has limited liability.
Entrepreneurs and small businesses owners are motivated by the possibility of losing money.
Esperanto – an international artificial language based on words common to the chief European languages – was designed in 1887.
College education helped Mary Kay Ash develop a successful cosmetics business.
Jean Baptist Say invented the Master of Business Administration degree (MBA) in 1921.
Globalization is a result of the increasing decline of international business ventures.
A gift of liquor is most appropriate in Arab countries.
A well-known saying holds “Nothing have, nothing venture.”
Stockholders own all the profits of their enterprises, and they are their own bosses, free to make whatever changes they please.
20 points |
Task 7. Use the terms in the box to complete the paragraph.
risk |
goods |
owners |
ownership |
consumers |
profit |
wealth |
enterprise |
economies |
state-owned |
A business (also called a company, firm and (1)_____) is a legally recognized organization designed to provide (2)_____ and/or services to (3)_____. Businesses are predominant in capitalist (4)_____, most being privately owned and formed to earn (5)_____ that will increase the (6)_____ of its owners and grow the business itself. The (7)_____ and operators of a business have as one of their main objectives the receipt or generation of a financial return in exchange for work and acceptance of (8)_____. Notable exceptions include cooperative enterprises and (9)_____ enterprises. Socialist systems involve either government agencies, public ownership, state-ownership or direct worker (10)_____ of enterprises and assets that would be run as businesses in a capitalist economy.
20 points |
Task 8. What type of company is the sentence about? Put number of each sentence in the correct column in the table below.
A SMALL BUSINESS |
A MEDIUM FIRM |
A LARGE FIRM / CORPORATION |
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Although such business organizations are outnumbered by about four to one by sole proprietorships, they dominate the world business.
The company is cutting its headcount to about 45 000.
The firm of accountants has an annual turnover of $750 000.
This American business employs 400 people.
With over 388,000 employees worldwide, IBM is the largest and most profitable information technology employer in the world.
10 points |
Task 9. Are the following statements true or false?
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True |
False |
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5 points |
Task 10. Choose the correct alternative from the brackets.
French economist Jean Baptiste Say coined the term “entrepreneur” in (1800 / 1900) to describe a very important activity.
With $(1,000 / 10,000), dedication and desire, Michael Dell dropped out of college at age 19 to start PC’s Limited, later named Dell, Inc.
Mickey Mouse was created in (1918 / 1928) by Walt Disney and Ub Iwerks and voiced by Walt Disney.
Henry Ford was (30 / 40) years old when he founded the Ford Motor Company.
Bill Gates was ranked as the world’s richest person from 1995 to (2006 / 2009).
10 points |
Task 11. Name 10 most successful entrepreneurs you know and the respective fields in which they excelled.
A ENTREPRENEUR |
B FIELD |
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20 points |
Task 12. Give definitions of the following concepts (in writing).
1. Profit |
________________________________________________ |
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________________________________________________ |
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________________________________________________ ; |
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2. invisibles |
________________________________________________ |
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________________________________________________ |
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________________________________________________ ; |
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3. entrepreneur |
________________________________________________ |
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________________________________________________ |
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________________________________________________ ; |
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4. philanthropist |
________________________________________________ |
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________________________________________________ |
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________________________________________________ ; |
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5. venture capitalist |
________________________________________________ |
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________________________________________________ |
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________________________________________________. |
20 points |
