- •Isbn 966-629-071-5
- •Contents
- •Business and entrepreneurship
- •Lesson 1
- •Which word?
- •A business vs. Business
- •What is Business?
- •Vocabulary Notes:
- •When pleasure interferes with business, give up business. (from American)
- •Lesson 2
- •Which word?
- •Verbs frequently used with Business Conduct; do; transact; drum up; build up; establish; launch; set up in; manage; operate; run.
- •Which word?
- •Forms of Business Organization
- •Vocabulary Notes:
- •“Mom and pop business” [`mOm ænd pOp `bıznəs] – амер. Дрібне приватне підприємництво; родинний бізнес, приватна крамничка;
- •Colloquial expression [kə`ləukwiəl ık`spre∫ən] – розмовний зворот (вираз);
- •Which word?
- •Which word?
- •Design, invent or engineer?
- •Which word?
- •Creative / artistic / innovative / original / imaginative / ingenious / inventive
- •Entrepreneurs and Entrepreneurship
- •Vocabulary Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Lesson 2
- •Entrepreneurs and Entrepreneurship
- •Vocabulary Notes:
- •Vocabulary building intrapreneur
- •Unit 3. Doing business internationally Lesson 1
- •Which word?
- •Adjective or noun?
- •B) Read aloud the following sentences paying attention to the words in italics.
- •Task 9. Think and answer.
- •Task 10. Practice reading the following words.
- •Task 11. Read the text.
- •International Business
- •Vocabulary Notes:
- •Task 14. A) Translate the words in column a and their derivatives in columns b and c. Use your dictionary if necessary.
- •Lesson 2
- •Careers in International Business
- •Vocabulary Notes:
- •Words easily confused
- •Affect / effect [ə`fekt] [ı`fekt]
- •Unit 4. Communication in business Lesson 1
- •Modern Means of Business Communication
- •Vocabulary and Cultural Notes:
- •The Internet
- •Vocabulary and Cultural Notes:
- •Vocabulary Notes:
- •How are computer words formed?
- •Lesson 2
- •Cross-cultural Barriers to Business Communication
- •1) Stereotypes
- •Vocabulary Notes:
- •2) Time
- •Vocabulary Notes:
- •3) Space
- •Vocabulary and Cultural Notes:
- •4) Body language
- •Vocabulary and Cultural Notes:
- •5) Etiquette
- •Vocabulary and Cultural Notes:
- •6) Translation problems
- •Vocabulary and Cultural Notes:
- •Words easily confused
- •Module test 1.
- •Variant 1.
- •Variant 2.
- •Variant 3.
- •Econom-
- •Which word?
- •Economics vs. Economy
- •The economy depends about as much on economists as the weather does on weather forecasters.
- •Economics
- •Vocabulary Notes:
- •“The economy depends about as much on economists as the weather does on weather forecasters.”
- •“Too many people spend money they haven’t earned, to buy things they don’t want, to impress people they don’t like.” (Will Smith)
- •Lesson 2
- •Which word?
- •Economic vs. Economical
- •Which word?
- •Economic goods vs. Economy goods
- •Vocabulary Notes:
- •Which word?
- •Increase, growth or rise?
- •Economy
- •Vocabulary Notes:
- •Lesson 1
- •Which word?
- •Trade / business / industry
- •Which word?
- •Supplier or distributor?
- •Task 12. A) Define the meaning of the word “трейдер” in Ukrainian. Let the following headlines from Ukrainian mass media be your clues.
- •What is Trade?
- •Vocabulary Notes:
- •Lesson 2
- •Trade or Commerce?
- •Vocabulary and Cultural Notes:
- •Which word?
- •Verb or noun?
- •Vocabulary building bimonthly / biweekly biyearly etc.
- •Forms of Trade
- •Vocabulaty Notes:
- •Lesson 3
- •Which word?
- •Trade vs. Trades
- •International Trade
- •Vocabulary and Cultural Notes:
- •Lesson 4
- •Modern Patterns of International Trade
- •Vocabulary and Cultural Notes:
- •Module test 2.
- •Variant 1.
- •Variant 2.
- •Variant 3.
- •Product, market and marketing
- •Lesson 1
- •Which word?
- •Noun or verb?
- •A service that people can buy, especially a way of investing or saving money
- •Which word?
- •Brand / label / make
- •Vocabulary Notes:
- •Vocabulary Notes:
- •Vocabulary Notes:
- •What is Product?
- •Vocabulary Notes:
- •Lesson 2
- •Which word?
- •Product Breadth vs. Product Depth
- •Three Levels of a Product
- •Vocabulary Notes:
- •Understanding Information on Products
- •Vocabulary Notes:
- •Lesson 3
- •-Ability
- •Market-
- •Which word?
- •Marketplace vs. Marketspace
- •Which word?
- •Market niche vs. Niche market
- •Adjectives frequently used with market
- •Narrow / short / thin / heavy / tight / weak / broad / close / distant
- •Which word?
- •Demand or market?
- •Market and Market Relations
- •Vocabulary Notes:
- •Which word?
- •Lesson 1
- •Which word?
- •Desire vs. Need / desire vs. Wish / need vs. Urge
- •Which word?
- •Distribution / delivery / dispatch / logistics
- •What is Marketing?
- •Vocabulary Notes:
- •Lesson 2
- •Careers in Marketing
- •Vocabulary Notes:
- •Торговець, продавець
- •Extended Marketing Mix
- •Vocabulary notes:
- •Which word?
- •Customer / client / clientele / consumer / account
- •Lesson 3
- •Which word?
- •Advertising vs. Advertisement
- •Advertising
- •Vocabulary Notes:
- •Which word?
- •Copyright vs. Copywriter
- •Advertising Today
- •Vocabulary Notes:
- •Task 27. Translate into English.
- •Marketing vs. Advertising: What’s the Difference?
- •Vocabulary Notes:
- •Money and banking
- •Lesson 1
- •Which word?
- •Money vs. Moneys / monies
- •Which word?
- •What is Money?
- •Vocabulary notes:
- •Lesson 2
- •Vocabulary building Describing what happens to currencies
- •Money vs. Currency
- •Vocabulary Notes:
- •Lesson 1
- •Vocabulary building When a company fails
- •Bank Staff
- •Vocabulary notes:
- •Lesson 2
- •What is a Bank?
- •Vocabulary Notes:
- •Which word?
- •Credit vs. Loan
- •Which word?
- •Share vs. Stock
- •Task 10. Practice reading the following words.
- •Task 11. Read the text. What is Finance? (Part I)
- •Vocabulary notes:
- •Task 13. Agree or disagree with the following statements.
- •Task 15. Find in the text “What is Finance?” (Part I) (Task 11) the words opposite in meaning to the following:
- •Which word?
- •Income / earnings / revenue
- •What three basic things do companies do when they lack money to cover operating costs?
- •Lesson 2
- •Which word?
- •Fund vs finance
- •Task 3. Practice reading the following words.
- •Task 4. Read the text. What is Finance? (Part II)
- •Vocabulary notes:
- •Which word?
- •Task 15. Fill in the blanks with the most appropriate terms from the box.
- •Lesson 3
- •Accounting Connected with the period of twelve months over which a government or a company prepares a full set of financial records, or part of this period
- •Which word?
- •Fiscal vs. Financial
- •Year in Year out
- •Vocabulary Notes:
- •Which word?
- •Fiscal Crises vs. Financial Crises
- •Vocabulary Notes:
- •Lesson 1
- •Which word?
- •Account / bill / invoice / check / tab
- •Accounting Overview
- •Vocabulary Notes:
- •Task 18. Fill in the blanks with the most appropriate terms from the box. Translate the passage.
- •Lesson 2
- •Accounting Overview
- •Vocabulary Notes:
- •Task 4. Give number of the paragraph(s) in which they discuss …
- •Task 9. Fill in the blanks with the most appropriate terms from the box. Translate the passage.
- •Company. Human resources. Management
- •Lesson 1
- •Which word?
- •Company vs. Campaign
- •Which word?
- •Corporation vs. Company
- •Talking about Companies
- •Vocabulary Notes:
- •Task 17. In the text “Talking about Companies” (Task 12) find the words which can be tranlsted as:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Lesson 2
- •Vocabulary building Starting a business
- •Vocabulary and Cultural Notes:
- •Vocabulary building Subsidiaries and groups of companies
- •Some of the World’s Oldest Companies
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Lesson 3
- •Which word?
- •Organizational Structure
- •Vocabulary Notes:
- •Vocabulary Notes:
- •Lesson 4
- •Vocabulary building colleagues and rivals
- •Vocabulary building Staff
- •Human Resources
- •Vocabulary Notes:
- •Which word?
- •Ensure vs. Insure
- •Vocabulary building Employing people
- •Vocabulary building Getting rid of employees
- •Vocabulary Notes:
- •Lesson 1
- •-Ability
- •Vocabulary building Words for Bosses
- •Management and Managers
- •Vocabulary Notes:
- •Which word?
- •Lesson 2
- •Levels and Patterns of Management
- •Vocabulary Notes:
- •Lesson 3
- •Which word?
- •Authoritarian / authoritative / autocratic / bossy
- •Leadership Styles
- •Vocabulary and Cultural Notes:
- •Which word?
- •Eeffective vs. Efficient
- •Module test 6.
- •Variant 1. Task 1. Which word is being transcribed? Give the spelling of the words.
- •Task 4. What term is being defined?
- •An organization that a company forms for its employees to represent them when dealing with the managers;
- •Variant 3. Task 1. Which word is being transcribed? Give the spelling of the words.
- •Task 4. What term is being defined?
- •Afterword:
- •Glossary of terms
- •References:
- •Іт ресурси:
Vocabulary Notes:
prevalent [`prevələnt] – поширений; переважний; превалюючий;
lingua franca [`lıŋgwə `fræŋkə] – лінгва-франка (мова міжетнічного спілкування); іст. гібрид італійської, іспанської, французької, грецької і турецької мов, що в давнину використовувався для ведення торговельних справ у Середземному морі);
to handle [`hændəl] – керувати; справлятися;
character [`kærəktə] / [`kærəktər] – буква; цифра, ієрогліф;
b) Answer the questions.
What is the prevalent language for communication on the Internet? Why?
English is known as a lingua franca, isn’t it?
Did early computers have advanced capability to handle characters of various alphabets?
Apart from English, what other languages are most requested on the World Wide Web?
In what regions of the world are most Internet users based?
Task 17. a) Study the following word-building patterns.
How are computer words formed?
Computer words are easy to learn and remember because many of them use a few forms that occur again and again:
-ware refers to products used for running a computer;
cyber- and e- mean “relating to the Internet”;
techno- means “relating to computers”;
b) Make up words using the box below.
WARE- CYBER- E- TECHNO- |
soft |
space |
|
phobia |
|
commerce |
|
cash |
|
stress |
|
café |
|
hard |
b) Which of the above words means:
electronic money;
stress caused by hi-tech devices;
business transactions conducted on the Internet;
the programs that can be used with a particular computer system;
a café with computer equipment that gives public access to the Internet;
the physical equipment used in a computer system, such as the central processing unit, peripheral devices, and memory;
the transmission and distribution of messages, information, facsimiles of documents, etc., from one computer terminal to another;
all of the data stored in a large computer or network represented as a three-dimensional model through which a virtual-reality user can move;
fear of the effects of technological developments on society or the environment; fear of using technological devices, such as computers?
c) Translate into English.
Цифрове середовище; кіберпростір (термін, придуманий у 1982 р. письменником Вільямом Гібоном); простір Інтернету;
програмне забезпечення; комп’ютерні програми; “софт”; програмні засоби;
електронна торгівля, електронна комерція, торгівля через Інтернет;
електронна пошта; електронна кореспонденція; електронний лист;
хардвер, “залізо”, деталі комп’ютера; апаратура; апаратні засоби;
електронна готівка; електронні гроші;
Інтернет-кафе; кіберкафе;
техно-стрес;
технофобія.
Task 18. Translate into Ukrainian paying attention to the words in italics.
A new law has given e-signatures the same legal status as handwritten ones.
E-learning will become more and more common as an alternative to traditional learning.
We have e-enabled everything you need to study on the Internet.
E-books are beginning to seriously compete with traditional books.
The dotcom economy has attracted hundreds of new businesses hoping to make a fortune.
Task 19. Make sure you know how to read web addresses aloud. For example, for BBC news you can access http://news.bbc.co.uk/ which is read as H-T-T-P, colon, double-slash, news-dot-BBC-dot-co-dot-UK, forward-slash.
Note: “co” [kəu]; “org” [O:g]; “com” [kOm]; @ [æt].
http://www.jobs.pl
http://www.landshaft@svitonline.com
http://www.expo.vn.ua
http://www.cobuild.collins.co.uk.
http://grishkovets.livejournal.com/
Task 20. Translate the following sayings. Choose one to comment on.
“They say a year in the Internet business is like a dog year … equivalent to seven years in a regular person’s life. In other words, it’s evolving faster and faster.” (Vinton Cerf)
“Why didn’t they have mobile phones in the 1920s? Think how many misunderstandings in the world could have been avoided.” (Sophie Kinsella)
“To be happy in this world, first you need a cell phone and then you need an airplane. Then you’re truly wireless.” (Ted Turner)
“Nowadays, anyone who cannot speak English and is incapable of using the Internet is regarded as backward.” (Prince Alwaleed Bin Talal Alsaud)
“Globalization, as defined by rich people like us, is a very nice thing … you are talking about the Internet, you are talking about cell phones, you are talking about computers. This doesn’t affect two-thirds of the people of the world.” (Jimmy Carter)
“Paper is no longer a big part of my day. I get 90% of my news online, and when I go to a meeting and want to jot things down, I bring my Tablet PC. It’s fully synchronized with my office machine so I have all the files I need.” (Bill Gates)
“Email, instant messaging, and cell phones give us fabulous communication ability, but because we live and work in our own little worlds, that communication is totally disorganized.” (Marilyn vos Savant)
“The remarkable social impact and economic success of the Internet is in many ways directly attributable to the architectural characteristics that were part of its design. The Internet was designed with no gatekeepers over new content or services.” (Vinton Cerf)
“In today’s knowledge-based economy, what you earn depends on what you learn. Jobs in the information technology sector, for example, pay 85 percent more than the private sector average.” (Bill Clinton)
“I always had faith in the Internet. I believed in it and thought it was obviously going to change the way the world worked. I really did not understand why others were selling their stock. As stock prices plunged, I just bought them, one after another, since I had the money. I guess I was rather lucky.” (Takafumi Horie)
“I must confess that I’ve never trusted the Web. I’ve always seen it as a coward’s tool. Where does it live? How do you hold it personally responsible? Can you put a distributed network of fiber-optic cable “on notice”? And is it male or female? In other words, can I challenge it to a fight?” (Stephen Colbert)
“There are managers so preoccupied with their e-mail messages that they never look up from their screens to see what’s happening in the nondigital world.” (Mihaly Csikszentmihalyi)
“The new information technology, Internet and e-mail, have practically eliminated the physical costs of communications.” (Peter Drucker)
“The most important ways in which I think the Internet will affect the big issue is that it will make it more difficult for government to collect taxes.” (Milton Friedman)
“The Internet is turning economics inside-out. For example, everybody on the Internet now wants stuff for free and there are so many free services available.” (Uri Geller)
“A lot of people think that the new economy is all about the Internet. I think that it’s being fueled by the Internet – as well as by cell phones, digital assistants, and the like – but that it’s really about customers.” Patricia Seybold)
“Like almost everyone who uses e-mail, I receive a ton of spam every day. Much of it offers to help me get out of debt or get rich quick. It would be funny if it weren’t so exciting.” (Bill Gates)
“Information technology and business are becoming inextricably interwoven. I don’t think anybody can talk meaningfully about one without the talking about the other.” (Bill Gates)
“I think it’s fair to say that personal computers have become the most empowering tool we’ve ever created. They’re tools of communication, they’re tools of creativity, and they can be shaped by their user.” (Bill Gates)
“The Internet will help achieve “friction free capitalism” by putting buyer and seller in direct contact and providing more information to both about each other.” (Bill Gates)
“The Internet doesn’t change everything. It doesn’t change supply and demand. It doesn’t magically allow you to build businesses by turning investors’ money into operating expenses indefinitely. The money always runs out eventually… The Internet doesn’t change that, as we have seen.” (Andrew Grove)
“The key is the Internet. The United States is by far the most advanced country in this new digital culture, so we have to be there. The Internet is the heart of this new civilization, and telecommunications are the nervous system, or circulatory system.” (Carlos Slim Helu)
“Apparently we love our own cell phones but we hate everyone else’s.” (Joe Bob Briggs)
