
- •Isbn 966-629-071-5
- •Contents
- •Business and entrepreneurship
- •Lesson 1
- •Which word?
- •A business vs. Business
- •What is Business?
- •Vocabulary Notes:
- •When pleasure interferes with business, give up business. (from American)
- •Lesson 2
- •Which word?
- •Verbs frequently used with Business Conduct; do; transact; drum up; build up; establish; launch; set up in; manage; operate; run.
- •Which word?
- •Forms of Business Organization
- •Vocabulary Notes:
- •“Mom and pop business” [`mOm ænd pOp `bıznəs] – амер. Дрібне приватне підприємництво; родинний бізнес, приватна крамничка;
- •Colloquial expression [kə`ləukwiəl ık`spre∫ən] – розмовний зворот (вираз);
- •Which word?
- •Which word?
- •Design, invent or engineer?
- •Which word?
- •Creative / artistic / innovative / original / imaginative / ingenious / inventive
- •Entrepreneurs and Entrepreneurship
- •Vocabulary Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Lesson 2
- •Entrepreneurs and Entrepreneurship
- •Vocabulary Notes:
- •Vocabulary building intrapreneur
- •Unit 3. Doing business internationally Lesson 1
- •Which word?
- •Adjective or noun?
- •B) Read aloud the following sentences paying attention to the words in italics.
- •Task 9. Think and answer.
- •Task 10. Practice reading the following words.
- •Task 11. Read the text.
- •International Business
- •Vocabulary Notes:
- •Task 14. A) Translate the words in column a and their derivatives in columns b and c. Use your dictionary if necessary.
- •Lesson 2
- •Careers in International Business
- •Vocabulary Notes:
- •Words easily confused
- •Affect / effect [ə`fekt] [ı`fekt]
- •Unit 4. Communication in business Lesson 1
- •Modern Means of Business Communication
- •Vocabulary and Cultural Notes:
- •The Internet
- •Vocabulary and Cultural Notes:
- •Vocabulary Notes:
- •How are computer words formed?
- •Lesson 2
- •Cross-cultural Barriers to Business Communication
- •1) Stereotypes
- •Vocabulary Notes:
- •2) Time
- •Vocabulary Notes:
- •3) Space
- •Vocabulary and Cultural Notes:
- •4) Body language
- •Vocabulary and Cultural Notes:
- •5) Etiquette
- •Vocabulary and Cultural Notes:
- •6) Translation problems
- •Vocabulary and Cultural Notes:
- •Words easily confused
- •Module test 1.
- •Variant 1.
- •Variant 2.
- •Variant 3.
- •Econom-
- •Which word?
- •Economics vs. Economy
- •The economy depends about as much on economists as the weather does on weather forecasters.
- •Economics
- •Vocabulary Notes:
- •“The economy depends about as much on economists as the weather does on weather forecasters.”
- •“Too many people spend money they haven’t earned, to buy things they don’t want, to impress people they don’t like.” (Will Smith)
- •Lesson 2
- •Which word?
- •Economic vs. Economical
- •Which word?
- •Economic goods vs. Economy goods
- •Vocabulary Notes:
- •Which word?
- •Increase, growth or rise?
- •Economy
- •Vocabulary Notes:
- •Lesson 1
- •Which word?
- •Trade / business / industry
- •Which word?
- •Supplier or distributor?
- •Task 12. A) Define the meaning of the word “трейдер” in Ukrainian. Let the following headlines from Ukrainian mass media be your clues.
- •What is Trade?
- •Vocabulary Notes:
- •Lesson 2
- •Trade or Commerce?
- •Vocabulary and Cultural Notes:
- •Which word?
- •Verb or noun?
- •Vocabulary building bimonthly / biweekly biyearly etc.
- •Forms of Trade
- •Vocabulaty Notes:
- •Lesson 3
- •Which word?
- •Trade vs. Trades
- •International Trade
- •Vocabulary and Cultural Notes:
- •Lesson 4
- •Modern Patterns of International Trade
- •Vocabulary and Cultural Notes:
- •Module test 2.
- •Variant 1.
- •Variant 2.
- •Variant 3.
- •Product, market and marketing
- •Lesson 1
- •Which word?
- •Noun or verb?
- •A service that people can buy, especially a way of investing or saving money
- •Which word?
- •Brand / label / make
- •Vocabulary Notes:
- •Vocabulary Notes:
- •Vocabulary Notes:
- •What is Product?
- •Vocabulary Notes:
- •Lesson 2
- •Which word?
- •Product Breadth vs. Product Depth
- •Three Levels of a Product
- •Vocabulary Notes:
- •Understanding Information on Products
- •Vocabulary Notes:
- •Lesson 3
- •-Ability
- •Market-
- •Which word?
- •Marketplace vs. Marketspace
- •Which word?
- •Market niche vs. Niche market
- •Adjectives frequently used with market
- •Narrow / short / thin / heavy / tight / weak / broad / close / distant
- •Which word?
- •Demand or market?
- •Market and Market Relations
- •Vocabulary Notes:
- •Which word?
- •Lesson 1
- •Which word?
- •Desire vs. Need / desire vs. Wish / need vs. Urge
- •Which word?
- •Distribution / delivery / dispatch / logistics
- •What is Marketing?
- •Vocabulary Notes:
- •Lesson 2
- •Careers in Marketing
- •Vocabulary Notes:
- •Торговець, продавець
- •Extended Marketing Mix
- •Vocabulary notes:
- •Which word?
- •Customer / client / clientele / consumer / account
- •Lesson 3
- •Which word?
- •Advertising vs. Advertisement
- •Advertising
- •Vocabulary Notes:
- •Which word?
- •Copyright vs. Copywriter
- •Advertising Today
- •Vocabulary Notes:
- •Task 27. Translate into English.
- •Marketing vs. Advertising: What’s the Difference?
- •Vocabulary Notes:
- •Money and banking
- •Lesson 1
- •Which word?
- •Money vs. Moneys / monies
- •Which word?
- •What is Money?
- •Vocabulary notes:
- •Lesson 2
- •Vocabulary building Describing what happens to currencies
- •Money vs. Currency
- •Vocabulary Notes:
- •Lesson 1
- •Vocabulary building When a company fails
- •Bank Staff
- •Vocabulary notes:
- •Lesson 2
- •What is a Bank?
- •Vocabulary Notes:
- •Which word?
- •Credit vs. Loan
- •Which word?
- •Share vs. Stock
- •Task 10. Practice reading the following words.
- •Task 11. Read the text. What is Finance? (Part I)
- •Vocabulary notes:
- •Task 13. Agree or disagree with the following statements.
- •Task 15. Find in the text “What is Finance?” (Part I) (Task 11) the words opposite in meaning to the following:
- •Which word?
- •Income / earnings / revenue
- •What three basic things do companies do when they lack money to cover operating costs?
- •Lesson 2
- •Which word?
- •Fund vs finance
- •Task 3. Practice reading the following words.
- •Task 4. Read the text. What is Finance? (Part II)
- •Vocabulary notes:
- •Which word?
- •Task 15. Fill in the blanks with the most appropriate terms from the box.
- •Lesson 3
- •Accounting Connected with the period of twelve months over which a government or a company prepares a full set of financial records, or part of this period
- •Which word?
- •Fiscal vs. Financial
- •Year in Year out
- •Vocabulary Notes:
- •Which word?
- •Fiscal Crises vs. Financial Crises
- •Vocabulary Notes:
- •Lesson 1
- •Which word?
- •Account / bill / invoice / check / tab
- •Accounting Overview
- •Vocabulary Notes:
- •Task 18. Fill in the blanks with the most appropriate terms from the box. Translate the passage.
- •Lesson 2
- •Accounting Overview
- •Vocabulary Notes:
- •Task 4. Give number of the paragraph(s) in which they discuss …
- •Task 9. Fill in the blanks with the most appropriate terms from the box. Translate the passage.
- •Company. Human resources. Management
- •Lesson 1
- •Which word?
- •Company vs. Campaign
- •Which word?
- •Corporation vs. Company
- •Talking about Companies
- •Vocabulary Notes:
- •Task 17. In the text “Talking about Companies” (Task 12) find the words which can be tranlsted as:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Lesson 2
- •Vocabulary building Starting a business
- •Vocabulary and Cultural Notes:
- •Vocabulary building Subsidiaries and groups of companies
- •Some of the World’s Oldest Companies
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Lesson 3
- •Which word?
- •Organizational Structure
- •Vocabulary Notes:
- •Vocabulary Notes:
- •Lesson 4
- •Vocabulary building colleagues and rivals
- •Vocabulary building Staff
- •Human Resources
- •Vocabulary Notes:
- •Which word?
- •Ensure vs. Insure
- •Vocabulary building Employing people
- •Vocabulary building Getting rid of employees
- •Vocabulary Notes:
- •Lesson 1
- •-Ability
- •Vocabulary building Words for Bosses
- •Management and Managers
- •Vocabulary Notes:
- •Which word?
- •Lesson 2
- •Levels and Patterns of Management
- •Vocabulary Notes:
- •Lesson 3
- •Which word?
- •Authoritarian / authoritative / autocratic / bossy
- •Leadership Styles
- •Vocabulary and Cultural Notes:
- •Which word?
- •Eeffective vs. Efficient
- •Module test 6.
- •Variant 1. Task 1. Which word is being transcribed? Give the spelling of the words.
- •Task 4. What term is being defined?
- •An organization that a company forms for its employees to represent them when dealing with the managers;
- •Variant 3. Task 1. Which word is being transcribed? Give the spelling of the words.
- •Task 4. What term is being defined?
- •Afterword:
- •Glossary of terms
- •References:
- •Іт ресурси:
The Internet
The Internet is a global system of interconnected computer networks that use the standardized Internet Protocol Suite (TCP/IP). It is a network of networks that consists of millions of private and public, academic, business, and government networks of local to global scope that are linked by copper wires, fibre-optic cables, wireless connections, and other technologies.
The term “internet” was adopted in December 1974 as an abbreviation of the term internetworking and the two terms were used interchangeably.
The term the Internet, has traditionally been treated as a proper noun and written with an initial capital letter. There is a trend to regard it as a generic term or common noun and thus write it as “the internet”, without the capital.
The Internet has revolutionized the computer and communications world like nothing before. The invention of the telegraph, telephone, radio, and computer set the stage for this unprecedented integration of capabilities.
The Internet is at once a worldwide broadcasting capability, a mechanism for information dissemination, and a medium for collaboration and interaction between individuals and their computers without regard for geographic location.
The Internet represents one of the most successful examples of the benefits of sustained investment and commitment to research and development of information infrastructure.
The origins of the Internet reach back to the 1960s when the United States funded research projects of its military agencies to build robust, fault-tolerant and distributed computer networks. This research spawned worldwide participation in the development of new networking technologies and led to the commercialization of an international network and the popularization of count-less applications in virtually every aspect of modern human life. At present, an estimated quarter of Earth’s population uses the services of the Internet.
The Internet carries a vast array of information resources and services, most notably, the inter-linked hypertext documents of the World Wide Web (WWW) and the infrastructure to support electronic mail, in addition to popular services such as online chat, file transfer and file sharing, online gaming, and Voice over Internet Protocol (VoIP) person-to-person communication via voice and video.
The terms Internet and World Wide Web are often used in everyday speech without much distinction. However, the Internet and the World Wide Web are not one and the same. The Internet is a global data communications system. It is a hardware and software infrastructure that provides connectivity between computers. In contrast, the Web is one of the services communicated via the Internet. It is a collection of interconnected documents and other resources, linked by hyperlinks and URLs.
Vocabulary and Cultural Notes:
Internet Protocol Suite (TCP/IP) [`ıntənet `prəutəukOl `swi:t] – стек протоколів IP (використовується також для об’єднання гетеро-генних мереж);
copper wire [`kOpə `waıə] – мідний дріт; мідний провід;
fibre-optic cable [`faıbə `keıbəl] – волоконно-оптичний кабель, ВОК, оптокабель;
wireless connection [`waıələs kə`nek∫ən] – бездротовий зв’язок;
proper noun [`prOpə] – власна назва;
generic term [Gə`nerık `tə:m] – родове найменування;
common noun [`kOmən `naun] – загальне ім’я; загальна назва;
capabilities [ֽkeıpə`bılətiz] – характеристики; можливість; здатність;
dissemination [dıֽsemı`neı∫ən] – поширення, розповсюдження;
sustained investment [sə`steınd] – тривала, безперервна інвестиція;
commitment [kə`mıtmənt] – взяте зобов’язання; зобов’язання; прихильність; рішучість; зацікавленість;
research and development – науково-дослідні і дослідно-конструкторські роботи (НДІДКР);
robust [rəu`bAst] – міцний, здоровий; сильний, дужий; здоровий, ясний (про розум);
fault-tolerant [ֽfO:lt `tOlərənt] – стійкий до відмов, збоїв у роботі; такий, що зберігає працездатність при відмові окремих елементів;
distributed [dı`strıbjutıd] – розповсюджений; розподілений;
to spawn [spO:n] – породжувати, спричинювати; народжувати (у великих кількостях);
a vast array (of) [ֽvα:st ə`reı] – велика кількість, безліч, сила-силенна, сукупність;
the inter-linked hypertext [`haıpətekst] / [`haıpərtekst] – з внутрішніми каналами зв’язку; гіпертекст, узагальнений текст (багаторівневий спосіб представлення інформації за допомогою зв’язків між документами);
online chat – переговори в режимі онлайн;
file transfer [`træntsfə:] – передача (пересилка) файлів;
file sharing – спільне використання файлу; колективний доступ до файлів; поділ файлів;
Voice over Internet Protocol (VoIP) [`prəutəukOl] – Інтернет-протокол, протокол IP, протокол мереженого рівня (частина набору протоколів TCP/IP), що відповідає за передачу та маршрутизацію повідомлень між вузлами Інтернет;
distinction – різниця; розбіжність; відмінність; розрізнення, розпізнавання; відзнака;
hardware infrastructure – інфраструктура апаратури (апаратного обладнання, апаратних засобів);
software infrastructure – інфраструктура програмного забезпечення;
connectivity [ֽkOnek`tıvəti] – здатність до підключення; можливість під’єднання;
hyperlinks [`haıpəlıŋks] – гіпертекстові зв’язки (засоби компонування електронного документу, який містить текстові, аудіо- та відео дані); гіперпосилання; гіперзв’язки;
URL (Uniform Resource Locator) [ֽju: α:r `el] – уніфікований покажчик (інформаційного) ресурсу; URL –адреса;
Task 12. Complete the sentences with the most appropriate items.
The Internet is …
a network of workers;
a network of networks;
a network of copper wires;
a network of integrated works;
The Internet consists of millions of private, public, academic, business, and government networks of local to global scope that are linked by …
copper wires;
fibre-optic cables;
wireless connections;
all the above.
The term “internet” was adopted in …
November 1970;
December 1974;
March 1974;
July 1970;
Initially “internet” was used as an abbreviation of the term …
international working;
interactive work;
internetworking;
internal work;
The term “the Internet”, can be treated as a …
proper noun;
generic term;
common noun;
all the above;
The origins of the Internet reach back to the …
1960s;
1970s;
1980s;
1990s;
At present an estimated … of Earth’s population uses the services of the Internet.
quarter;
third;
fifth;
half;
Task 13. Agree or disagree with the following statements.
The Internet is a local system of interconnected computer networks.
The term “internet” is an abbreviation.
The invention of the telegraph, telephone, radio, and computer has nothing to do with creation of the Internet.
The Internet is one of the most successful examples of commitment to research and development of information infrastructure.
The terms Internet and World Wide Web are often used interchangeably.
World Wide Web is a hardware and software infrastructure that provides connectivity between computers.
The Internet is one of the services communicated via the Web.
Task 14. а) Match the terms in column A with their definitions in column B.
A |
B |
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|
|
|
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|
|
|
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b) Which of the above words means:
локальна мережа, ЛОМ (поєднані разом швидкісним каналом комп’ютери, розташовані на незначній відстані один від одного – в межах кімнати, приміщення, підприємства);
уніфікований покажчик інформаційного ресурсу;
характеристики; можливість; здатність;
персональний комп’ютер, ПК ( термін походить від IBM PC, випущених у 1981 р. корпорацією IBM перших 16-розрядних персональних комп’ютерів;
гіпертекст; узагальнений текст?
Task 15. Translate into Ukrainian paying attention to the words in italics.
1. You can take part in multiplayer games either on a LAN network or via the internet. 2. The Uniform Resource Locator was created in 1994. 3. A personal computer may be a desktop computer, a laptop, a tablet PC or a handheld PC (also called palmtop). 4. Hypertext is the underlying concept defining the structure of the World Wide Web, making it an easy-to-use and flexible format to share information over the Internet. 5. The company produces modems with added networking capability.
Task 16. a) Read and translate the passage.
The prevalent language for communication on the Internet is English. This may be a result of the origin of the Internet, as well as English’s role as a lingua franca. It may also be related to the poor capability of early computers, largely originating in the United States, to handle characters other than those in the English variant of the Latin alphabet.
After English (28.6% of Web visitors) the most requested languages on the World Wide Web are Chinese [ֽt∫aı`ni:z] (20.3%), Spanish [`spænı∫] (8.2%), Japanese [ֽGæpə`ni:z] (5.9%), French [frent∫] and Portuguese [ֽpO:t∫u`gi:z] (4.6%), German [`Gə:mən] (4.1%), Arabic [`ærəbık] (2.6%), Russian [`rA∫ən] (2.4%), and Korean [kə`rıən] (2.3%).
By region, 41% of the world’s Internet users are based in Asia [`eıჳə], 25% in Europe, 16% in North America, 11% in Latin America and the Caribbean [ֽkærə`bi:ən], 3% in Africa, 3% in the Middle East and 1% in Australia.