Words easily confused

Affect / effect [ə`fekt] [ı`fekt]

To affect – to change or influence something. If something affects something else, it has an effect on it. Effect – a change that is produced in one person or thing by another.

b) Translate into Ukrainian paying special attention to the words in italics.

1. How will these changes affect us?

2. Our attempts have had adverse effects.

3. Your opinions will not affect my decision.

4. The area has been badly affected by pollution.

5. What are the long-term effects of this strategy?

6. A number of social factors affect life expectancy.

7. What factors affected your decision to take the job?

8. We are still feeling the effects of the stock-market crash.

9. The fall in tourism is having an adverse effect on business.

10. Scientists are studying the chemical’s effect on the environment.

11. The type of audience will affect what you say and how you say it.

12. Research has shown that the weather can affect people’s behaviour.

13. It is known that poor housing significantly affects educational achievement.

14. The NAFTA agreement has had little effect on the lives of most Americans.

15. East German companies were suffering the adverse effects of German economic union.

Unit 4. Communication in business Lesson 1

Task 1. Study each pair of words. Pronounce them and translate into your native tongue. Explain the difference between the words in each pair. Which of the words do you think can be used while talking about modern means of business communication?

to convey – conveyer; mobile – automobile; happen – happy; list – least; presumably – presumption; to enable – unable; colleague – college; common – come on; contain – container; the latest – the last;

reference – preference; examine – examination; site – sight; likely – like; access – excess; available – liable; since – science; commerce – commercial; although – also; to manufacture – manufacturer.

Task 2. Study the following pairs of words. Mind the differences as well as similarities in pronunciation of the nouns and verbs.

NOUN		VERB
use [ju:s] a survey [`sə։vei] access [`ækses] process [`prəuses] archive [`α։kaıv]	– – – – –	use [ju:z] survey [sə`vei] access [`ækses] / [ək`ses] process [`prəuses] / [`prə`ses] archive [`α։kaıv]

Task 3. Answer the questions.

1. What means of communication do you use in your everyday life?

2. Which means of communication do you use most frequently? Why?

3. What are the advantages of using modern means of communication (the Internet, mobile phones)? What are the disadvantages?

4. What role does communication play in business?

5. Can improved means of communication facilitate business?

Task 4. Read the text.