
- •Isbn 966-629-071-5
- •Contents
- •Business and entrepreneurship
- •Lesson 1
- •Which word?
- •A business vs. Business
- •What is Business?
- •Vocabulary Notes:
- •When pleasure interferes with business, give up business. (from American)
- •Lesson 2
- •Which word?
- •Verbs frequently used with Business Conduct; do; transact; drum up; build up; establish; launch; set up in; manage; operate; run.
- •Which word?
- •Forms of Business Organization
- •Vocabulary Notes:
- •“Mom and pop business” [`mOm ænd pOp `bıznəs] – амер. Дрібне приватне підприємництво; родинний бізнес, приватна крамничка;
- •Colloquial expression [kə`ləukwiəl ık`spre∫ən] – розмовний зворот (вираз);
- •Which word?
- •Which word?
- •Design, invent or engineer?
- •Which word?
- •Creative / artistic / innovative / original / imaginative / ingenious / inventive
- •Entrepreneurs and Entrepreneurship
- •Vocabulary Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Lesson 2
- •Entrepreneurs and Entrepreneurship
- •Vocabulary Notes:
- •Vocabulary building intrapreneur
- •Unit 3. Doing business internationally Lesson 1
- •Which word?
- •Adjective or noun?
- •B) Read aloud the following sentences paying attention to the words in italics.
- •Task 9. Think and answer.
- •Task 10. Practice reading the following words.
- •Task 11. Read the text.
- •International Business
- •Vocabulary Notes:
- •Task 14. A) Translate the words in column a and their derivatives in columns b and c. Use your dictionary if necessary.
- •Lesson 2
- •Careers in International Business
- •Vocabulary Notes:
- •Words easily confused
- •Affect / effect [ə`fekt] [ı`fekt]
- •Unit 4. Communication in business Lesson 1
- •Modern Means of Business Communication
- •Vocabulary and Cultural Notes:
- •The Internet
- •Vocabulary and Cultural Notes:
- •Vocabulary Notes:
- •How are computer words formed?
- •Lesson 2
- •Cross-cultural Barriers to Business Communication
- •1) Stereotypes
- •Vocabulary Notes:
- •2) Time
- •Vocabulary Notes:
- •3) Space
- •Vocabulary and Cultural Notes:
- •4) Body language
- •Vocabulary and Cultural Notes:
- •5) Etiquette
- •Vocabulary and Cultural Notes:
- •6) Translation problems
- •Vocabulary and Cultural Notes:
- •Words easily confused
- •Module test 1.
- •Variant 1.
- •Variant 2.
- •Variant 3.
- •Econom-
- •Which word?
- •Economics vs. Economy
- •The economy depends about as much on economists as the weather does on weather forecasters.
- •Economics
- •Vocabulary Notes:
- •“The economy depends about as much on economists as the weather does on weather forecasters.”
- •“Too many people spend money they haven’t earned, to buy things they don’t want, to impress people they don’t like.” (Will Smith)
- •Lesson 2
- •Which word?
- •Economic vs. Economical
- •Which word?
- •Economic goods vs. Economy goods
- •Vocabulary Notes:
- •Which word?
- •Increase, growth or rise?
- •Economy
- •Vocabulary Notes:
- •Lesson 1
- •Which word?
- •Trade / business / industry
- •Which word?
- •Supplier or distributor?
- •Task 12. A) Define the meaning of the word “трейдер” in Ukrainian. Let the following headlines from Ukrainian mass media be your clues.
- •What is Trade?
- •Vocabulary Notes:
- •Lesson 2
- •Trade or Commerce?
- •Vocabulary and Cultural Notes:
- •Which word?
- •Verb or noun?
- •Vocabulary building bimonthly / biweekly biyearly etc.
- •Forms of Trade
- •Vocabulaty Notes:
- •Lesson 3
- •Which word?
- •Trade vs. Trades
- •International Trade
- •Vocabulary and Cultural Notes:
- •Lesson 4
- •Modern Patterns of International Trade
- •Vocabulary and Cultural Notes:
- •Module test 2.
- •Variant 1.
- •Variant 2.
- •Variant 3.
- •Product, market and marketing
- •Lesson 1
- •Which word?
- •Noun or verb?
- •A service that people can buy, especially a way of investing or saving money
- •Which word?
- •Brand / label / make
- •Vocabulary Notes:
- •Vocabulary Notes:
- •Vocabulary Notes:
- •What is Product?
- •Vocabulary Notes:
- •Lesson 2
- •Which word?
- •Product Breadth vs. Product Depth
- •Three Levels of a Product
- •Vocabulary Notes:
- •Understanding Information on Products
- •Vocabulary Notes:
- •Lesson 3
- •-Ability
- •Market-
- •Which word?
- •Marketplace vs. Marketspace
- •Which word?
- •Market niche vs. Niche market
- •Adjectives frequently used with market
- •Narrow / short / thin / heavy / tight / weak / broad / close / distant
- •Which word?
- •Demand or market?
- •Market and Market Relations
- •Vocabulary Notes:
- •Which word?
- •Lesson 1
- •Which word?
- •Desire vs. Need / desire vs. Wish / need vs. Urge
- •Which word?
- •Distribution / delivery / dispatch / logistics
- •What is Marketing?
- •Vocabulary Notes:
- •Lesson 2
- •Careers in Marketing
- •Vocabulary Notes:
- •Торговець, продавець
- •Extended Marketing Mix
- •Vocabulary notes:
- •Which word?
- •Customer / client / clientele / consumer / account
- •Lesson 3
- •Which word?
- •Advertising vs. Advertisement
- •Advertising
- •Vocabulary Notes:
- •Which word?
- •Copyright vs. Copywriter
- •Advertising Today
- •Vocabulary Notes:
- •Task 27. Translate into English.
- •Marketing vs. Advertising: What’s the Difference?
- •Vocabulary Notes:
- •Money and banking
- •Lesson 1
- •Which word?
- •Money vs. Moneys / monies
- •Which word?
- •What is Money?
- •Vocabulary notes:
- •Lesson 2
- •Vocabulary building Describing what happens to currencies
- •Money vs. Currency
- •Vocabulary Notes:
- •Lesson 1
- •Vocabulary building When a company fails
- •Bank Staff
- •Vocabulary notes:
- •Lesson 2
- •What is a Bank?
- •Vocabulary Notes:
- •Which word?
- •Credit vs. Loan
- •Which word?
- •Share vs. Stock
- •Task 10. Practice reading the following words.
- •Task 11. Read the text. What is Finance? (Part I)
- •Vocabulary notes:
- •Task 13. Agree or disagree with the following statements.
- •Task 15. Find in the text “What is Finance?” (Part I) (Task 11) the words opposite in meaning to the following:
- •Which word?
- •Income / earnings / revenue
- •What three basic things do companies do when they lack money to cover operating costs?
- •Lesson 2
- •Which word?
- •Fund vs finance
- •Task 3. Practice reading the following words.
- •Task 4. Read the text. What is Finance? (Part II)
- •Vocabulary notes:
- •Which word?
- •Task 15. Fill in the blanks with the most appropriate terms from the box.
- •Lesson 3
- •Accounting Connected with the period of twelve months over which a government or a company prepares a full set of financial records, or part of this period
- •Which word?
- •Fiscal vs. Financial
- •Year in Year out
- •Vocabulary Notes:
- •Which word?
- •Fiscal Crises vs. Financial Crises
- •Vocabulary Notes:
- •Lesson 1
- •Which word?
- •Account / bill / invoice / check / tab
- •Accounting Overview
- •Vocabulary Notes:
- •Task 18. Fill in the blanks with the most appropriate terms from the box. Translate the passage.
- •Lesson 2
- •Accounting Overview
- •Vocabulary Notes:
- •Task 4. Give number of the paragraph(s) in which they discuss …
- •Task 9. Fill in the blanks with the most appropriate terms from the box. Translate the passage.
- •Company. Human resources. Management
- •Lesson 1
- •Which word?
- •Company vs. Campaign
- •Which word?
- •Corporation vs. Company
- •Talking about Companies
- •Vocabulary Notes:
- •Task 17. In the text “Talking about Companies” (Task 12) find the words which can be tranlsted as:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Lesson 2
- •Vocabulary building Starting a business
- •Vocabulary and Cultural Notes:
- •Vocabulary building Subsidiaries and groups of companies
- •Some of the World’s Oldest Companies
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Lesson 3
- •Which word?
- •Organizational Structure
- •Vocabulary Notes:
- •Vocabulary Notes:
- •Lesson 4
- •Vocabulary building colleagues and rivals
- •Vocabulary building Staff
- •Human Resources
- •Vocabulary Notes:
- •Which word?
- •Ensure vs. Insure
- •Vocabulary building Employing people
- •Vocabulary building Getting rid of employees
- •Vocabulary Notes:
- •Lesson 1
- •-Ability
- •Vocabulary building Words for Bosses
- •Management and Managers
- •Vocabulary Notes:
- •Which word?
- •Lesson 2
- •Levels and Patterns of Management
- •Vocabulary Notes:
- •Lesson 3
- •Which word?
- •Authoritarian / authoritative / autocratic / bossy
- •Leadership Styles
- •Vocabulary and Cultural Notes:
- •Which word?
- •Eeffective vs. Efficient
- •Module test 6.
- •Variant 1. Task 1. Which word is being transcribed? Give the spelling of the words.
- •Task 4. What term is being defined?
- •An organization that a company forms for its employees to represent them when dealing with the managers;
- •Variant 3. Task 1. Which word is being transcribed? Give the spelling of the words.
- •Task 4. What term is being defined?
- •Afterword:
- •Glossary of terms
- •References:
- •Іт ресурси:
Vocabulary Notes:
advance [əd`vα:nts] / [əd`vænts] – просування; успіх; поліпшення; прогрес;
communication network [kə`mju:nı`keı∫ən `netwə:k] – система зв’язку;
multinational corporation [mAlti`næ∫ənəl ֽkO:pə`reı∫ən] – багато-національна корпорація;
global marketplace [`gləubəl `mα:kıtpleıs] / [`gloubəl `mα:kıtpleıs] – глобальний ринок;
in one way or another – так чи інакше;
interconnected [ֽıntəkə`nektıd] / [ֽıntəkər`nektıd] – взаємозв’язаний; взаємопов’язаний; поєднаний;
collectively [kə`lektıvli] – у збірному значенні; колективно; разом;
multiple [`mAltıpəl] – численний; багаторазовий; багатократний;
respective [rı`spektıv] – відповідний;
to occur [ə`kə:] – траплятися; відбуватися;
mail-order catalogue [`kætəlOg] – каталог посилочної торгівлі; каталог посилторгу (каталог товарів, які можна замовити поштою);
e-commerce [`i: `kOmə:s] / [`i: `kα:mərs] – торгівля за Інтернетом; електронний бізнес; результат угод за мережею Інтернет; здійснення комерційних операцій за допомогою мережі Інтернет
transaction [træn`zæk∫ən] / [træn`sæk∫ən] – ведення (ділових операцій); виконання (справи); справа; угода;
apart from [ə`pα:t] / [ə`pα:rt] – окрім; не враховуючи;
conventional trade [kən`vent∫ənəl] – традиційна (звична) торгівля;
to take (various) forms – набувати (різноманітних) форм;
licence [`laısənts] – ліцензія; свідоцтво; патент; дозвіл;
know-how [`nəu hau] / [`nou hau] – вміння, досвід, знання справи; секрети виробництва; ноу-хау;
joint venture [`GOınt `vent∫ə] / [`GOınt `vent∫ər] – спільне підприємство (СП); спільна діяльність;
mixed commission [mıkst kə`mı∫ən] – змішана (спільна) комісія;
pathway [`pα:θweı] / [`pæθweı] – стежина, стежка, доріжка; дорога, шлях;
international expansion [ık`spænt∫ən] – міжнародна експансія (розширення);
foreign ownership [`əunə∫ıp] / [`əunər∫ıp] – іноземна власність; власність за кордоном;
franchise [`frænt∫aız] – франшиза; ліцензія; комерційна концесія;
licensing [`laısəntsıŋ] – передача права користування; ліцензування;
collaborative venture [kə`læbərətıv] – спільна справа; спільне підприємство;
consortium [kən`sO:tiəm] – консорціум;
sole foreign ownership [`səul `fOrən `əunə∫ıp] – одноосібна власність за кордоном;
representative office [ֽreprı`zentətıv] – представництво (компанії в іншій країні);
branch office [brα:nt∫] – філія компанії, офіс відділення, контора відділення;
wholly-owned subsidiary [`həuli `əund] / [`houli `ound] – дочірня (підконтрольна) компанія, що перебуває у повній власності;
multinational corporation (MNC) – багатонаціональна корпорація;
vehicle manufacturer [`vi:ıkəl] / [`vi:əkəl] – автовиробник;
consumer electronics company [kən`sju:mə] / [kən`su:mər] – компанія з виробництва побутової електроніки;
energy company [`enəGi] / [`enərGi] – енергетична компанія;
subsidiary [səb`sıdiəri] / [səb`sıdieri] – дочірнє підприємство; підконтрольне підприємство; підприємство, яке контролюється материнською компанією; дочірня компанія; філіал; афілійована (споріднена) компанія;
line of business – галузь промисловості, галузь торгівлі, сфера діяльності, торговельна спеціальність або спеціалізація;
legal [`li:gəl] – юридичний; правовий; законний; узаконений; легальний;
business acumen [`ækjumən] / [ə`kju:mən] – ділова хватка, підприємливість;
domestic enterprise [də`mestık `entəpraız] – вітчизняне підприємство;
global perspective [`gləubəl pə`spektıv] – глобальна перспектива;
to navigate [`nævıgeıt] – проводити (заходи); спрямовувати (переговори);
international treaty [`tri:ti] – міжнародний договір;
the Basel Accords [`bα:zəl ə`kO:dz] – Базельські домовленості – торкаються регулювання банківської діяльності; (Базель – друге за величиною місто у Швейцарії).
the World Trade Organization – світова організація торгівлі (утворена в 1995 році);
the Kyoto Protocol [ki`əutəu `prəutəukOl] – Кіотський протокол (угода, прийнята 11 грудня 1997 року, набула чинності 16 лютого 2005 року; станом на січень 2009 року угода підписана 183 учасниками);
uniform framework [`ju:nıfO:m] / [`ju:nıfO:rm] – єдина база;
signatory state [`sıgnətəri] / [`sıgnətO:ri] – держава-сигнатарій, держава, яка підписала договір;
determinant [dı`tə:mınənt] – вирішальний (визначальний) фактор.
Task 12. Agree or disagree with the following statements. Correct false statements.
The business world continues to get larger.
Despite globalization citizens remain independent in today’s world.
Globalization is a result of the failure of international business ventures.
International business is a rigid activity.
International business tends to change, adapt and respond according to respective conditions.
Patents, licences, know-how, joint ventures, mixed commissions are forms of international business.
International expansion is impossible without foreign ownership.
Multinational corporations (MNCs) typically have subsidiaries or joint ventures in a number of national markets.
Socio-cultural, political, global, economic and legal environments influence the way multinational companies operate.
International business success requires more business acumen than managing a domestic enterprise.
Experts in international business should be able to navigate foreign business markets, as well as foreign cultural, social, and political environments.
International treaties are signed to provide a uniform framework for how business should be influenced between signatory states.
International business is a primary determinant of international trade.
Trade causes conflict.
When countries begin to interact through trade, they are more likely to compete.
Task 13. a) Match the terms in column A with their definitions in column B:
A |
B |
|
|
b) Translate into Ukrainian paying special attention to the words in italics.
1. The country is not among the signatories to the Kyoto Protocol. 2. The company is selling off its subsidiary businesses. 3. Exis Power is a 58%-owned subsidiary of Exis Corp. 4. The French company has a joint venture with Dongfeng Motor in China. 5. The two firms plan to launch a 50-50 joint venture. 6. We do not have the technical know-how to design this type of structure. 7. The company won a licence to operate a mobile phone network. 8. The vehicles are manufactured under licence from Toyota. 9. We sell clothing by mail order. 10. The country’s industry is largely controlled by multinationals.