Contents
INTRODUCTION …………………………………………………………. |
3 |
CONTENTS ………………………………………………………………. |
5 |
1. |
MODULE 1. Business and Entrepreneurship |
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1.1. |
Unit 1. Business & Businesses |
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Lesson 1. What is Business? ………………………………..…. |
8 |
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Lesson 2. Forms of Business Organization …………………..... |
24 |
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1.2. |
Unit 2. Entrepreneurship |
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Lesson 1. Entrepreneurs and Entrepreneurship (Part I) .............. |
40 |
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Lesson 2. Entrepreneurs and Entrepreneurship (Part II) ............ |
76 |
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1.3. |
Unit 3. Doing Business Internationally |
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Lesson 1. International Business ………………………………. |
87 |
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Lesson 2. Barriers to International Business …………………… |
105 |
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1.4. |
Unit 4. Communication in Business |
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Lesson 1. Modern Means of Business Communication ………… |
111 |
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Lesson 2. Cross-cultural Barriers to Business Communication.. |
125 |
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1.5. |
Module Test 1 …………………………………………………. |
135 |
2. |
MODULE 2. Economy, Economics and Trade |
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2.1. |
Unit 1. Economy & Economics |
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Lesson 1. What is Economics? ……………………………..…. |
151 |
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Lesson 2. Economy …………………………………………….. |
172 |
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2.2. |
Unit 2. Trade |
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Lesson 1. What is Trade? ……………………………………… |
191 |
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Lesson 2. Forms of Trade ……………………………………… |
205 |
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Lesson 3. International Trade …………………………………. |
225 |
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Lesson 4. Modern Patterns of International Trade …………… |
236 |
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2.3. |
Module Test 2 …………………………………………………. |
247 |
3. |
MODULE 3. Product, Market and Marketing |
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3.1. |
Unit 1. Product & Market |
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Lesson 1. What is Product? ………………………………..…… |
258 |
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Lesson 2. Understanding Information on Products ……………. |
277 |
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Lesson 3. Market and Market Relations ………………………. |
295 |
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3.2. |
Unit 2. Marketing & Advertising |
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Lesson 1. What is Marketing? …………………………………. |
319 |
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Lesson 2. Extended Marketing Mix ……………………………. |
337 |
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Lesson 3. Advertising…………………………………………… |
357 |
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3.3. |
Module Test 3 …………………………………………………. |
379 |
4. |
MODULE 4. Money and Banking |
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4.1. |
Unit 1. Money vs. Currency |
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Lesson 1. What is Money? …………………………………….. |
391 |
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Lesson 2. Money and Currency ………………………………… |
406 |
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4.2. |
Unit 2. Banks & Banking |
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Lesson 1. What is a Bank? (Part I) ……………………………. |
419 |
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Lesson 2. What is a Bank? (Part II) …………………………… |
430 |
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4.3. |
Module Test 4 …………………………………………………. |
442 |
5. |
MODULE 5. Finance and Accountancy |
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5.1. |
Unit 1. Finance vs. Finances |
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Lesson 1. What is Finance? (Part I)………………………….…. |
453 |
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Lesson 2. What is Finance? (Part II) ………………………….. |
469 |
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Lesson 3. Fiscal Years: Year in, Year out …………………….. |
478 |
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5.2. |
Unit 2. Accounting & Accountants |
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Lesson 1. Accounting Overview (Part I) ………………………. |
493 |
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Lesson 2. Accounting Overview (Part II) ……………………… |
507 |
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5.3. |
Module Test 5 …………………………………………………. |
521 |
6. |
MODULE 6. Company. Human Resources. Management. |
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6.1. |
Unit 1. A Company and its Staff |
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Lesson 1. Talking about Companies …………………………… |
533 |
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Lesson 2. Some Oldest Companies in the World ……………… |
558 |
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Lesson 3. Company Structure ……………….………………… |
572 |
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Lesson 3. Human resources ………………….………………… |
590 |
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6.2. |
Unit 2. Management & Leadership |
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Lesson 1. Management (Part I) ………………………………… |
611 |
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Lesson 2. Management (Part II) ………………………………. |
628 |
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Lesson 3. Leadership Styles ……………………………………. |
644 |
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6.3. |
Module Test 6 …………………………………………………. |
662 |
AFTERWORD ……………………………………………………………. |
668 |
GLOSSARY OF TERMS ………………………………………………… |
669 |
REFERENCES ……………………………………………………………. |
683 |
